Twitter has influenced our lives a lot, and for me second largest contributor of traffic to my blog after Google is Twitter! And that comes in just 2 months.
I have also plans for using this platform to market InRev Products and Services via Twitter. Does this mean, I am going to add junk to it? Well, the answer is very much NO, and partly YES. I will however try to make it very pleasent for my followers and not bumbard lots of ads or feeds; but will certainly engage in meaningful communication to grow my business.
I was constantly thinking for sometime, should we follow people who dont follow back? My answer is a clear NO. Here are the reasons WHY!
1. No meaningful conversation
If you are not friend but a follower, you cannot have a meaning conversation. This will hurt your interest, and frustrate you of Social Media and Twitter.
2. Why favor someone while you are not reciprocated?
This is another tricky thing. There is a saying, "There are two qualities of a successful man; 1. His friends are successful 2. he reads good books". Better push your friends and they will pull you too. Why push someone and give him good exposure when he does not care you.
3. Lack of Online Help
Twitter's best use is to ask few what you want to know and get the answer. This is better than Google as it is Human Involved search. People who dont follow you don't see you question; forget to get answer from them.
4. Stars in real Life does not need to be followed in Twitter
Well this is personal choice. I have no complaint if you follow @barackobama or @britneyspears; but I will certainly not do. They are good at their place and I am not interested to know when they have lunch and when they have a shower. If anything important comes, I will get form the news and my Twitter friends will let me know. I don't want to make all the real life stars look big in Social Media too; I would love to see new people becoming stars like @guykawasaki @unmarketing @justinrfrench @mayhemstudios etc. (and prob you and me :D)
You may rethink if you want to keep following your favorite artists.
5. Dont ever push the indifferent friends
I have seen many people following their real life friends even through the friend is not a active Twitter user. This adds no value; and more so if he does not even care to follow you back.
6. If you are not follow anyone, you wont lose anything
Twitter is a network of people. I am sure there are many people who dont like me, but I am happy there are also a bunch of people who like me. I would better be with the later ones. Why bother about others? Right!
If I dont follow anyone, I am sure one of my friends would be following him and I will get any important Tweet that comes in Twittersphere. It is explained by the Market Law, "If something is important in the market, you will know it."
7. Care about your time; but dont over-run
You can never be faster in knowing anything. Its just that, you will know. Zeroth Law of Market says, "Never invest just because you know something. If you know anything, everybody knows it." So following someone, you wont beat time.
8. Less the people more the care
If you follow less people and targeted people, you can share your love among them and increase your influence. While if you engage yourself in reading and RTing people who don't follow you, you lose your relevance in your friends' network too. Love, hate, care and ignore; all of these are reciprocated by human brain in most general cases. Do the same, and get highly connected network and increased bonding.
9. You wont get dumped in Junk; just manage it better
Worried about auto-follow, and too much junks like auto DMs and feeds? Well, dont be. Twitter is gonna be much better. You will soon get tools to filter the junk feeds while not annoying the feeder. One way of doing it to maintain group in TweetDeck and give higher importance to the group members. Better tools should be coming; will let you know.
Actions rewarded, gets repeated. So if there are people who throw too much of junk; dont just unfollow but block him altogether!! This is the best return you can give to them.
10. You arent makeing Twitter monotonous; you are building relations
Few of my friends believe if everyone starts following others, Twitter becomes too monotonous. I disagree. There can be many inter-connected groups; it will be better modeled in a complex network of many segments where few nodes are common in more than one segments.
Result: lesser distance within the segments i.e. similar minds together; larger distance between different groups i.e. dissimilar minds away!! This will fuel the happiness index of the Twitter users, and thus make Twitter a better palce to be in.
Have any comments? Drop in here. Or mail me. Will look forward to hearing from you.
If you like this article, follow me @leplan.
You might want to look at InRev's Twitter Management Tool TwitIn.