<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7531478698852647145</id><updated>2012-01-24T13:11:11.195-08:00</updated><category term='Pakistan'/><category term='Social Media'/><category term='Analytics'/><category term='Twitter'/><category term='Risk Management'/><category term='Investment'/><category term='Intellectual Property'/><category term='Statistics'/><category term='Cricket'/><category term='Crime'/><category term='Technorati'/><category term='Terrorism'/><category term='Food Habbits'/><category term='Consulting'/><category term='Retail and CPG'/><category term='Job'/><category term='Politics'/><category term='Insurance'/><category term='Reporting'/><category term='Credit Bureau'/><category term='Advertisement'/><category term='Leadership'/><category term='Mumbai'/><category term='Fraud'/><category term='Marketing'/><category term='Payday Lending'/><category term='Obama'/><category term='Marketelligent'/><category term='Disclosure'/><category term='General Analysis'/><category term='customer segmentation'/><category term='Outsourcing'/><category term='India'/><category term='Facebook'/><category term='Financial Crisis'/><category term='Global Governance'/><category term='Social Networking'/><category term='MIS'/><category term='Just For Fun'/><category term='Business Rules'/><category term='IBM'/><category term='Strategy Consulting'/><category term='Market Research Consulting'/><category term='CRM'/><category term='connect'/><category term='Problem Solving'/><category term='Off The Track'/><category term='Data Analysis'/><category term='Management Consulting'/><category term='US Elections'/><category term='Human Resources'/><category term='Decision Optimization'/><category term='Nepal'/><category term='Google'/><category term='Enterprise Decision Management'/><category term='Blogging'/><category term='Entrepreneurship'/><category term='Business'/><category term='Analytics Consulting'/><category term='Analytics summit'/><category term='InRev'/><category term='Sub-prime Crisis'/><category term='Predictive Modeling'/><category term='Economy'/><category term='Stock Market'/><category term='Healthcare Analytics'/><category term='Global Thoughtz'/><category term='Fair Isaac'/><category term='Marketing Analytics'/><category term='Branding'/><category term='Event'/><category term='Books'/><category term='Web Analytics'/><title type='text'>Business Analytics</title><subtitle type='html'>Analysis of the World of Business.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default?start-index=101&amp;max-results=100'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>128</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1955150412152128716</id><published>2010-05-26T01:09:00.000-07:00</published><updated>2010-05-26T02:09:24.290-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='CRM'/><title type='text'>Social CRM - Not Your Father's Customer Relationship Management</title><content type='html'>I found a interesting presentation from Brent Leary on Social CRM. It is 2 years old ppt but still hold good worth. Brent describes how Obama won the election by using Social CRM, and says:&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;i&gt;Traditional CRM + Social CRM = Real CRM&lt;/i&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here's the full presentation file from Slideshare.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;strong style="display: inline !important; margin-top: 12px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; "&gt;&lt;a href="http://www.slideshare.net/bleary/social-crm-not-your-fathers-customer-relationship-management" title="Social CRM - Not Your Father's Customer Relationship Management"&gt;Social CRM - Not Your Father's Customer Relationship Management&lt;/a&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;div style="width:425px" id="__ss_512762"&gt;&lt;object id="__sse512762" width="425" height="355"&gt;&lt;param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=intelliworks-upd-1216062958642376-8&amp;amp;stripped_title=social-crm-not-your-fathers-customer-relationship-management"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed name="__sse512762" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=intelliworks-upd-1216062958642376-8&amp;amp;stripped_title=social-crm-not-your-fathers-customer-relationship-management" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div style="padding:5px 0 12px"&gt;View more &lt;a href="http://www.slideshare.net/"&gt;presentations&lt;/a&gt; from &lt;a href="http://www.slideshare.net/bleary"&gt;bleary&lt;/a&gt;.&lt;/div&gt;&lt;/div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1955150412152128716?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1955150412152128716/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1955150412152128716' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1955150412152128716'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1955150412152128716'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2010/05/social-crm-not-your-fathers-customer.html' title='Social CRM - Not Your Father&apos;s Customer Relationship Management'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5556074014477643195</id><published>2010-05-23T10:39:00.000-07:00</published><updated>2010-05-23T11:39:31.002-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='IBM'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><title type='text'>Why Data Matters: Age of Analytics</title><content type='html'>This is my favorite video on Analytics. IBM Analytics Experts talk about how data and analytics is guiding our daily life.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Enjoy the video.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;object style="height: 344px; width: 425px" width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/9sUziZLLyS0"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/9sUziZLLyS0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5556074014477643195?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5556074014477643195/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5556074014477643195' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5556074014477643195'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5556074014477643195'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2010/05/why-data-matters-age-of-analytics.html' title='Why Data Matters: Age of Analytics'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-9204513502836620831</id><published>2010-05-14T02:11:00.000-07:00</published><updated>2010-05-14T02:14:39.537-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Investment'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><title type='text'>Is Marketing a Necessary Business Expense?</title><content type='html'>While there are various talks on whether to take Marketing budget as necessary business expense or a investment. A video from Vault Analytics talks about it and shows how McDonald and Amazon took over the World by investing heavily in Marketing.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Nicely presented. Enjoy the video here.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;object style="height: 344px; width: 425px" width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/TQbmVaqSV9k"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/TQbmVaqSV9k" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-9204513502836620831?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/9204513502836620831/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=9204513502836620831' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9204513502836620831'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9204513502836620831'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2010/05/is-marketing-necessary-business-expense.html' title='Is Marketing a Necessary Business Expense?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-740394658250141580</id><published>2009-09-10T00:32:00.000-07:00</published><updated>2009-09-10T04:06:02.322-07:00</updated><title type='text'>Track Clicks on your Tweet Links</title><content type='html'>As a Analyst, all like is data. I love the data, statistics and comparison. I was very happy to be the most followed person in Twitter (now I am not) few months back, but not very unhappy to have lost the place. Records and leads change, and thats the beauty part of it.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I like to count followers in Twitter, and I love to Tweet. Something I always wanted is to know how much click my Tweet links bring. None of the services provided that to me.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Bit.ly gives the popularity of a unique URL or article, but it does not explain how much my tweet added to it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;so we started a URL Shortener, NXY.IN, to track individual Marketer's efficiency and to bring credibility to Twitter Marketing. It can track the clicks on URLs shortened irrespective of what other people do. If a long URL is shortened by five people, all will get different short URLs.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Do not forget to log in thro Twitter while trying it. Would love to get your feedback on the same.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here are the URLs:&lt;/div&gt;&lt;div&gt;&lt;a href="http://nxy.in/"&gt;NXY.IN Site&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://technology.globalthoughtz.com/index.php/nxy-in-url-shortening-with-personalized-links/"&gt;Detailed Article on NXY&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Next time you Tweet, go to NXY.IN --&gt; shorten the URL --&gt; post to Twitter&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Then see the magical numbers -- the number of clicks for each URL you shortened :)&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-740394658250141580?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/740394658250141580/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=740394658250141580' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/740394658250141580'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/740394658250141580'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/09/track-all-your-tweet-links.html' title='Track Clicks on your Tweet Links'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8287220346170365606</id><published>2009-07-15T23:41:00.000-07:00</published><updated>2009-07-16T02:03:07.095-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Entrepreneurship'/><category scheme='http://www.blogger.com/atom/ns#' term='Investment'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><title type='text'>Entrepreneurs Should Choose VCs and Not Vice Versa</title><content type='html'>I have been in the Entrepreneural venture for around half a year, and have been scouting for investment for some time. Met many VCs and attended few Start-up summits organized by Proto.in and startupcity. Let me share my experience here.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Indian Market is full of enterpreneurs and there are very few investors around. This makes investors more powerful then the fund seeking enterpreneurs.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Present Investors are of various categories -- individual investors (high net worth individuals), Seed Funds, Venture Capitalists, Equity Partners etc. They invest in different modes, and they enter and exit at certain defined stages.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let me discuss something about different type of categorization of investors.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Categorization I : Risk Takers Vs Avoiders&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;Risk takers mostly prefer to be the first company to invest in a venture, and they look low valuation and high return. They have risk taking ability with good vision and judgmental ability.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The avoiders do not posses any of these three traits. All they seek is a area where they can park their fund, and get good returns. They don't know how and they do not make any effort to understand. All they do is look at places where the other companies invest and then become a secondary investor. They believe in other's judgement.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Categorization II : Big Thinkers Vs Small and Beautiful Vs Quick Monsters&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Big Thinkers are more strategic. They invests in ambitious projects and are more open to ideas. They take risks but calculated risk, and often help clients grow using their network. They are active but understand the business and its challenges; they also don't bug the management team of the client unnecessarily.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Small and Beautiful are the folks who look around their closed circle of friend enterpreneurs, and make investments. They are not aggressive in growth but invest for medium to long term. They exit partially and value relation with the promoters. They are supportive but prefer not to give too much time for the venture.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Quick Monsters are very smart folks, who are strong in tactical works but not very strategic. They don't value relations, and can enter and exit at any time they want. They neither have long term strategic thought as a Investment Company nor they have for their clients. All they look is an immediate opportunity to get in, and exit when it favors them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Categorization III : Open Minded Vs Look-up Tablers&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Few people I talked with do not believe that VCs can be categorized this way. But I have an experience to support. I visited few VCs were stuck with the questions in his look up table.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;They had four questions to ask.&lt;/div&gt;&lt;div&gt;1. Who are you clients?&lt;/div&gt;&lt;div&gt;2. What is your revenue?&lt;/div&gt;&lt;div&gt;3. How long are you in the industry?&lt;/div&gt;&lt;div&gt;4. How experience is your team? Any celebrity entrepreneur&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt; with you?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Is this because of the outsourcing culture in India? Does this say people here can't think outside of clients and revenues? I have no answer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;They never asked my what my company do, what is the business plan and how I can work with the investor to bring good value to the customers and the stakeholders of both the companies. I was surprised! I call them the &lt;b&gt;Look Up Tablers.&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;These class of investors have very good experience in managing money, and they are no better than investors who buy shares from the stock market. They are of no more value than their money. Sometimes even their money can be a problem. I expect them to bug the management team every now and them, and influence the invested company to change its course.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The &lt;b&gt;Open Minded Investors&lt;/b&gt; are the other hypothetical class of investors, who understand the team, the product, the potential and the vision. They invest in the company and share the vision.&lt;/div&gt;&lt;div&gt;Sadly, I have not met any such investors. Have heard about them, and would love to meet if there are any.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Investment : Enterpreneurs and the Investors&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;What I have learned in last few months is, as a entrepreneur one must be strong enough to reject some investors and one must posses a quality to reject an offer to meet the investors too. Companies after all do not run only on investors money; it can run in bank loans, some small borrowings, some quick revenue survival plan, and some cost sharing partnerships with revenue rich companies.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;All these strategies do have their own drawback, but going around a wrong investor is more bad. It takes away the valuable time, delay the work, frustrate the team and most of all forces to divert the main vision.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The investors are in the business of investing. They have to invest in order to survive and grow. They are more forceful than the enterpreneurs towards investment.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Ending Thoughts&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Most of the Investors we meet are not the enterprenuers and they are the staffs of the investment company. Enterpreneurs need to understand this, and be prepared to be rejected and misunderstood. After all had they been enterpreneurs themselves, they would not come up with questions you cant answer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is more important to target a right investor, and find them at the right time. It is also important to find the right partner for the business who bring in money. Wrong investor can be more harmful than a no investor. Enterpreneurs needs to be careful.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div&gt;What do you think? I would love to hear from you. Share your thoughts here as comment.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you have any experience to share, please do it. I am sure, all want to read and understand on what's going wrong.&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8287220346170365606?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8287220346170365606/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8287220346170365606' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8287220346170365606'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8287220346170365606'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/07/enterpreneurs-should-choose-vcs-and-not.html' title='Entrepreneurs Should Choose VCs and Not Vice Versa'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2501473826953822332</id><published>2009-06-01T03:53:00.000-07:00</published><updated>2009-06-02T23:49:51.291-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Obama'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><title type='text'>Where did Obama go wrong?</title><content type='html'>&lt;div&gt;Barack Obama’s victory for the US President Election was symbolic in many fronts. He took strong stand on three major areas:&lt;/div&gt;&lt;div&gt;1.&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;Improving Brand America in the World&lt;/div&gt;&lt;div&gt;2.&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;Soft Diplomacy to Improve Ties with Non-Friendly Nations&lt;/div&gt;&lt;div&gt;3.&lt;span class="Apple-tab-span" style="white-space:pre"&gt; &lt;/span&gt;Building American Economy with Human Face&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Well, Obama taking his Pre-Presidency Rival, Hilary Clinton, as his Foreign Policy Associate was a big step. Only a very strong person and positive thinker can do it. He knew his weakness (lack of experience) very well and picked his people very wisely.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One of his best diplomacy can be seen by his play on India and Pakistan. Obama knew the power of Indian Population in US, and called Pakistan as the hub of Terrorism to lure them. He seemed smart in using the best possible way to get Indian American voters. He later quickly came with a statement on Kashmir, and this time calling US involvement in it. This got him Pakistanis as well.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Obama’s softer stand on foreign relations got him Europeans. Closing of Guantanamo Bay Prison and his open arms for friendship from rival nations like Iran and Libya got the Islamic mass too. All this did well for Obama and the Americans.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The point where Obama went wrong is on the Economy front and managing China, the emerging super-power. His Office first went wrong on blaming China for the recession, while everybody in the World knows that fault lied with America. Extended Housing Inflation, Sub-prime credit bubble, CDS Bubble, etc lead to the economic burst. China had no involvement or control on any of these factors. It was instead helping Americans to maintain high fiscal deficit; they continuously bought US bonds and even now they are continuing it. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Chinese have own interest in keeping US Economy afloat and is trying hard to help them get back to shape.  Obama administration failed to appreciate that before Chinese hit them hard saying China was doing favour by believing in an Economy with huge deficit. This was a nightmare for the most powerful countrymen to hear.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;On another note, US took over the political, military and economic power from Mainland European Nations after the World War II. Thanks to their geographic distance from the rivals. They lost little, and could easily command their voice to the pre-War powers. This would have remained for few years or decades only, but the quick economic reforms and forward looking inclusive governance took them far from other competitors. The reforms included privatization of most government owned companies and moves towards capitalistic and free market, including favour for outsourcing and off-shoring. Europe hesitate to take these steps, thus becoming a slow moving, low performing and happy living economy.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Successive American governments have not only favoured aggressive growth and hire-fire policy; they have let big companies fail too. This made entrepreneurs and corporate aware, active as well as responsible. They didn’t felt relaxed and become laid-back, and this culture created it as a hub of most successful companies.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Obama should have known that 2008-09 crisis is not the first crisis that happened, and it won’t be the last one too. Many crises came and ended. Obama seems to have hurried, and did too much to save the economy. His bail-out philosophy has not worked, and is still on test. Many American Corporations will now be running under the government umbrella, and many more companies will be seeking for bail-outs. This has given the corporate executives, a place to hide their face when they fail. They can surrender and can get away with another venture. It happened this time, and it won’t be easy to wipe it anytime soon.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Obama has acted hyper-actively, and wasted huge tax payers’ money. He has also made Federal Reserve to print Dollars to finance government expenditure and save dollar shortage in the international market. These steps are not risky, they are deadly. One side, it decreases the output and other side increases inflation. This might create a condition where there is too much cash, too much government role, very low productivity, very low freedom and very low responsibility on action. This might kill the performance culture of the Americans and might ultimately lead to the fall of the American Economic Imperialism.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Obama might need to correct these steps. Economy will recover; it’s just the matter of time.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2501473826953822332?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2501473826953822332/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2501473826953822332' title='6 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2501473826953822332'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2501473826953822332'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/06/where-did-obama-go-wrong.html' title='Where did Obama go wrong?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>6</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6030315660490668827</id><published>2009-05-19T23:19:00.000-07:00</published><updated>2009-05-21T20:41:04.016-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Twitter BOTs : Blessing or Curse?</title><content type='html'>In my school days, there was a favorite topic for debate competition -- "Is Science Blessing or Curse?". I have participated few times and had to put points from the both side. My stand was, and is always is -- there can not be black and white in the World. It depends on how we use and make good out of any function or technology.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Now Twitter BOT seems the same. I am happy to know that a Human (Aston Kutcher) won over a BOT (CNN) in the race to have 1 M followers. Would like to look into the matter into more detail here.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(153, 0, 0);"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Reasons to hate BOTs.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Welcome Auto-DMs used as Ads&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Auto-DMs are really annoying. When you follow people they say welcome with an ad -- &lt;span class="Apple-style-span" style="font-style: italic;"&gt;"please visit our site xxxx"&lt;/span&gt;. I take this as an offence. Suppose you come to our company site and we start telling you about our service one after the other without knowing why you came and what your interest is.&lt;/div&gt;&lt;div&gt;Do you like this? I am sure you wont. Best strategy is always to listen first, understand and then talk. And when you talk its better to ask questions and genuine questions. This will ensure good relation build-up, thus ensuring the successful use of Social Media.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Too Many and Automated DMs&lt;/span&gt;&lt;/div&gt;&lt;div&gt;When I follow you, I am subscribing to your Tweets and not to your DMs. You can DM, but not regularly to piss me off and force me to unfollow or block you. It is a good way of taking relations private and personal to have successful professional co-operation. Robotized actions in such functions can only harm.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Frequent Tweets&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter is not a Media like any other Media like Radio, Television or NewsSite. You don't need to be there all time. It is simply because, no one is listening only to you.&lt;/div&gt;&lt;div&gt;Twitter is a Media where people follow many others and share things. Quality of Tweet matters a lot than Frequency. If the frequency is too high for followers to follow, you can only lose them; you have a share of people's time and you better stick to it. Increasing the share can be a long term strategy with well thought planning, this needs quality of service and not quantity.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I unfollow any users who use BOTs to Tweet more than 5 Tweets a Min. This is irrespective of the quality of Tweet.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Automated RTs&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is another annoying thing. RTs are done for the Tweets that you find interesting and worthy for others to read. People have high expectations while visiting the links that are RTed. If you use a BOT for that purpose and wrong Tweets get RTed, you are gone. It can harm a lot and you may end up losing followers.&lt;/div&gt;&lt;div&gt;More important is the fact that such actions will lower the value of RTs. Accounts are graded by many Account graders using this metric, and the automated RTs of the useless Tweet will affect that badly.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-style: italic;"&gt;(We are working to blacklist and remove RTs from the ReTweeter BOTs while calculating scores in Buzzom.)&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Repeated Tweets&lt;/span&gt;&lt;/div&gt;&lt;div&gt;There are few BOTs in the TwitterSphere which Tweet about certain no. of links or services. They continuously do the repetition and add no value to the followers. It only decreases the relevance of the user and is most likely to be unfollowed.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(153, 0, 0);"&gt;Reasons to Like BOTs&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Automated Followback&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is detable again whether you need to followback all who follow you. I do feel, it is necessary atleast to know what the follower has to say. I unfollow when I feel the user add no value.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This followback takes huge time as I get 200 to 500 followers daily, and it actually pains to follow each of them. I use &lt;a href="http://www.buzzom.com/"&gt;Buzzom &lt;/a&gt;for this, and I am pretty happy it does for me. It has the facility to choose whom to follow back and whom not to.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I may even choose to have automated followback, but have not done it so far.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Find New and Interesting People&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter is believed to be having around 25 million users, and they all differ in their likings and dislikings. If I want to know who are from my domain and who have interest matching my interest, I need a system to tell me. I need a BOT!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Grow Regularly and Timely&lt;/span&gt;&lt;/div&gt;&lt;div&gt;I want to find and follow people from certain areas like Analytics and Economy. I also like to follow people who are likely to follow me back and grow my follower base. I can do it manually but again it takes times. If I have certain benahoir that can be automated, why not do it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I would like to use BOT for some regular stuffs, but want to make sure my action does not annoy anyone. My experience is that continuously follow and unfollow pisses off some people. If anyone can give me facility where these things dont happen, I will certainly use a BOT and save my time.&lt;/div&gt;&lt;div&gt;Buzzom have tested BOT with such facility and is coming up with &lt;a href="http://www.buzzom.com/SMedia.aspx"&gt;BOT Factory&lt;/a&gt; soon. You may want to explore it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Quality Feeds&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If you are a blogger or a News Site owner, you will need a BOT to set-up feed Tweets. I am not a big fan of such feeds but don't have any problem if they are quality, genuine and manageable. I would actually love to see feed Tweets from CNN, BBC, TechCrunch etc., provided the frequency is manageable. This would mean if I get 100 Tweets in 5 mins from CNN, no way i am going to follow them and lose what other folks have to say.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When done timely and properly, feeds are actually great. They have huge value to the followers, and you save your time. A win-win situation.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. SPAM Control&lt;/span&gt;&lt;/div&gt;&lt;div&gt;An Iron can cut Iron, a bamboo stick cannot. Only an BOT can find and nullify the SPAMMING BOT. Out of 25 million Tweeters, and out of hundreds and thousands of Tweeters we follow, there are a few thousand such Spamming BOTs that trouble us. It can be fought back only in two ways -- 1. having too much control and choosing followings with much care 2. go for a mass follow and make huge number of friends, while having a BOT working to control the SPAM in your follow list.&lt;/div&gt;&lt;div&gt;If you follow the first approach, you are not using the strength of Twitter and using it like Orkut or Facebook. Twitter is about going out and reaching to the maximum possible people outside of your friend circle. If you compromise here, you lose the fun and the opportunity of this new Social Media Revolution.&lt;/div&gt;&lt;div&gt;Have the second one, and get relaxed.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(153, 0, 0);"&gt;My Take:&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;BOTs are not essentially bad, and can be blessing in disguise. Individuals need to make a Twitter strategy and get it going. BOT may or maynot be suitable to you; you are the best person to judge.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you like this article, do not forget to follow me in &lt;a href="http://twitter.com/leplan"&gt;Twitter.&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0); "&gt;More readings on Social Media:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;1. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/twitter-why-unfollow-who-dont-follow.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter : Why unfollow who dont follow you?&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;2. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/03/twitter-experience-bettered-inrev.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Experience Bettered : InRev TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;3. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/82-days-with-twitter-10-thousand.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;82 Days with Twitter : 10 Thousand Followers and More&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;4. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitter-analysis-i.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Analysis I (Twitin)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;5. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitin-twitter-account-management.html"&gt;TwitIn&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); font-weight: bold; line-height: 21px; "&gt;6. &lt;a href="http://analyticsbhups.blogspot.com/2009/04/twitter-followers-quality-vs-quantity.html"&gt;Twitter Followers : Quality vs Quantity in Marketing&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); font-weight: bold; line-height: 21px;"&gt;&lt;a href="http://www.bhups.net/2009/04/tweeters-here-growing-formulae.html"&gt;7. Tweeters : Here's the Growing Formula&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); font-weight: bold; line-height: 21px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6030315660490668827?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6030315660490668827/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6030315660490668827' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6030315660490668827'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6030315660490668827'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/05/twitter-bots-blessing-or-curse.html' title='Twitter BOTs : Blessing or Curse?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8412462647463251199</id><published>2009-05-18T04:28:00.000-07:00</published><updated>2009-05-18T12:02:07.269-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Risk Management'/><category scheme='http://www.blogger.com/atom/ns#' term='Payday Lending'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><title type='text'>World Needs Payday Lending</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/ShFfmMV-hII/AAAAAAAAM3k/FPlHY8X7f74/s1600-h/payday-loans.jpg"&gt;&lt;/a&gt;Payday Lending is one of the most discussed topic in Finance Industry for many months, and most of the thoughts have come against it. Being a Analyst with Interest in Subprime Lending and smaller Loans, I was looking at these market developments.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/ShFfl2qcYtI/AAAAAAAAM3c/BqZBo_BpNo8/s1600-h/paydayloans.jpg"&gt;&lt;img src="http://3.bp.blogspot.com/_3NBkye2x4mQ/ShFfl2qcYtI/AAAAAAAAM3c/BqZBo_BpNo8/s400/paydayloans.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5337152137344082642" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 223px; " /&gt;&lt;/a&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here are few of my observations:&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Lender's Greed went uncontrolled&lt;/span&gt;&lt;/div&gt;&lt;div&gt;There are various players in the US Market who are actively into Payday Lending. There were people who entered the market with long term Marketing Strategy while others went to make quick money. These later class had too much of greed, and were charging around 720% to 800% APR, annualized percentage interest rate (30% for 15 day cycle + administrative fees). This is certanly too bad to do any good to the market.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Market moved from Bad to worse&lt;/span&gt;&lt;/div&gt;&lt;div&gt;The very high interest rates forced more people to become bad, and default on their loans. This piled off huge debts on the individuals who used payday loan. This again made them not laible to Payday Loan too, and moved them from Underbanked to Unbanked Mass.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Early Movers Made Money, Late Movers Died&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Early movers made huge amount of Money. They capitalized on the urgent need of cash for utility bill payment and others for underbanked population, and build a good customer base. As the market was raw, they got chance to exploit its full potential. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The advantage of the early movers were the lack of intentional fraudsters in the market, and the monopoly to choose best leads. As the competition increased, the market was exposed to many fraud cases along with high risk of giving loan to less credit worthy leads. This was coupled with more people being moved from good to bad with the imposition of very high interest rates.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Use of Data Made Kings, others make their way out&lt;/span&gt;&lt;/div&gt;&lt;div&gt;There are certain companies which went out of the market citing great loss, and others like are still the kings. They have huge portfolio of around $50m in a market where the profitability of close to 10-20% Monthly. All thanks to proper database maintence and use of Risk Management Practice.&lt;/div&gt;&lt;div&gt;They not only used their data to lower risk, but also used to retain the good customers.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Payday Lending is a Risky Game, High Interest Rates are inevitible&lt;/span&gt;&lt;/div&gt;&lt;div&gt;The market of udnerbanked and unbanked where Payday Lenders actually target is a very risky population. It has very low credit worthiness, and the credit rating cannot be done due to thin file accounts. This make the Risk Management Task very challenging.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;More pain is added by the lack of information to have good Fraud Model too. The portfolios of various clients, which I have seen so far have an average bad rate of 15% to 40%. This is after the Risk Control measure. When I made an analysis to predict the Bad Rate of random population, it came around 85%. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;So if you look at these statistics, you will know how important it is to charge high Interest Rates. I feel Interest Rate of around 120% APR (5% for 15 days) is reasonable, and it can go upto 240% APR.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. Payday Lending is necessary, World got it wrong&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Payday Lending is blamed for distubing the market by many activists and serious bankers. They do have some point, but all they say does not hold true.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When I miss a credit card payment, bankers charge me huge amount. Once I missed a payment of Rs. 800 and the bank charged me Rs. 1400!! It includes interest rate and late fee. Had I taken loan for Rs. 1000 and paid it, it would have saved Rs. 1,100 after paying the interest rate of 30% for 15 days.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;So a serious question to be answered, is Payday Lending a real monster? Or is it a blessing in disguise? I would not be surprised if someone prove the hand of big Banks in the movement against the payday loans. Afterall they lose huge money in administrative fees if people pay the EMIs and Credit Card Installments on time.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is also coupled with teh loss of govt. agencies and other companies. People have option of taking a payday loan immediately and pay the utility bills on time to avoid the administrative fees.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 238); "&gt;&lt;img src="http://2.bp.blogspot.com/_3NBkye2x4mQ/ShFfmMV-hII/AAAAAAAAM3k/FPlHY8X7f74/s400/payday-loans.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5337152143163819138" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 300px; height: 300px; " /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;My Take:&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Payday Lending Loans can be taken under Smaller Loans Act, and the interest rates needs to be capped. But the cap rate should be 240% and not 36%! No Payday Lender can live at 36%, and authorities need to undnerstand this ground reality.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;General public will lose an option to not pay the hidden fees of big banks, if payday lending is abolished. This is not in bigger interest of the nation.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Instead Market needs to be left free hand (ofcourse with CAP) to function, and the competition will bring the interest rate down. Good Attritors will be retained and this retention is not possible without lowering the interest rates. The new and the risky might have to pay high rates, but thats fine as they will get cheaper loans with time.&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8412462647463251199?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8412462647463251199/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8412462647463251199' title='7 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8412462647463251199'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8412462647463251199'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/05/world-needs-payday-lending.html' title='World Needs Payday Lending'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_3NBkye2x4mQ/ShFfl2qcYtI/AAAAAAAAM3c/BqZBo_BpNo8/s72-c/paydayloans.jpg' height='72' width='72'/><thr:total>7</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1717323002458131269</id><published>2009-05-15T05:26:00.000-07:00</published><updated>2009-05-16T00:27:28.382-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Investment'/><category scheme='http://www.blogger.com/atom/ns#' term='Stock Market'/><title type='text'>Pull up your sleeves, Recession is Over</title><content type='html'>I have been following the Global Economy and major Stock Markets closely. There are not much positive news, and things are moving from bad to worse. Any trial of the market to come up is nullified by the fear of another backlash, and the immediate profit bookings. This is the reason for Indian Stock Market moving up and down frequently in last few weeks. People are playing very short term game, and trying to recover their loses.&lt;div&gt;&lt;br /&gt;&lt;div&gt;&lt;img src="http://1.bp.blogspot.com/_3NBkye2x4mQ/Sg1g43ayXII/AAAAAAAAM3M/NYqQwkIve6Y/s400/stock_market.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 315px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5336027663569149058" /&gt;&lt;/div&gt;&lt;div&gt;The Economy is bad, jobs are lost and real estate prices have fallen. Governments have pumped in huge amount of money to the market by increasing infrastructure spending and Central Banks have decreased the CRR and the Interest Rates. Too many things happening.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;These are something thats in news, but what is not in news is -- WHERE IS ALL THE MONEY GOING?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Do you have any answer to it? Well I have some assumptions based on my knowledge. Everyone has money now. All have started saving from the big corporations to small, from big-shot celebrity workers to the blue color workers. All have fear of job and future income for the individual and the company, and they have risk adjusted reserves.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This money is atleast around $3 Trillion more than money present in the Pre-2008/09 Economic Crisis. This additional money is printed by various cash strapped governments lead by the United States.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;My feeling is that, there is a need of major kick for the economy to rebound. And when it happens, it will make lots of happy faces and new world will see lots of new millionaires and billionaires. It has to happen and it will happen, afterall this Economic Crisis is no different from earlier crises [like Asian Crisis (1995-98), Great Depression (1930s), and Oil Triggered Economic Crisis (1970s)], and this will too go away with time.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/Sg1kgovoh4I/AAAAAAAAM3U/ZeuCLgNlogg/s1600-h/stock+market+dow.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 300px;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/Sg1kgovoh4I/AAAAAAAAM3U/ZeuCLgNlogg/s400/stock+market+dow.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5336031645359703938" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;While I have mentioned too many rosy factors, the incoming ride wont be too easy. The difficulty next year for many Nations will be to fight inflation brought by this massive influx of currencies to the Market. Govt. needs to be ready for sleepless nights fighting it, else social revolution is inevitible.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you are an investor, go and buy the stocks. They are damn cheap now. My recommendation for US people is to buy Fair Isaac shares whose Market Cap is less than Annual Revenue, and Indian folks buy the ICICI Bank Shares (while there are too many good shares to buy; mentioned two as examples).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Happy Investing. Good Luck! Remember me when you become a big shot by following this advice :)&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1717323002458131269?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1717323002458131269/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1717323002458131269' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1717323002458131269'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1717323002458131269'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/05/pull-up-your-sleeves-recession-is-over.html' title='Pull up your sleeves, Recession is Over'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_3NBkye2x4mQ/Sg1g43ayXII/AAAAAAAAM3M/NYqQwkIve6Y/s72-c/stock_market.jpg' height='72' width='72'/><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2379284980211115131</id><published>2009-04-21T00:07:00.000-07:00</published><updated>2009-04-21T01:42:15.866-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Tweeters : Here's the Growing Formulae!</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/Se2F2H8qC_I/AAAAAAAAM2E/H7Ob2Z4Qteo/s1600-h/twitter-icon.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 104px; height: 96px;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/Se2F2H8qC_I/AAAAAAAAM2E/H7Ob2Z4Qteo/s400/twitter-icon.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5327061099142056946" /&gt;&lt;/a&gt;Many people ask me about my quick growth on Twitter. I did have 20 Thousand followers by the end of 4 months. Here are few points what I did to make it happen.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Identify Successful Tweeters and analyze them&lt;/span&gt;&lt;/div&gt;&lt;div&gt;When I started Tweeting, I choose 10 Tweeters matching my interest. They were Guykawasaki, Unmarketing, Mashable and others (didn't choose Obama or Britney Spears, as I knew I cant follow their foot steps).&lt;/div&gt;&lt;div&gt;I learned few things from them -- like tweet links, focus on news, more on social media news and follow people to get reciprocated.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Follow people and target best possible group&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Its a human factor that most people reciprocate love or favor. I then started following very aggressively, and many times it exhausted the limit set by Twitter.&lt;/div&gt;&lt;div&gt;The simple way to target people is to go to a mass follower (anyone having more following than followers or people following more than 2k people), and follow his followers.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-style: italic;"&gt;My account was suspended once by Twitter on the same ground but was later released after I wrote them. I had no intention of misusing them, but yes I did it to grow using their own service.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Tweet About Social Media&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is tricky, but just think. What is the subject all of the Tweeters are interest in? Its no other than Twitter and Social Media. I Tweeted on these areas and had huge response. Got an average of 3 RTs per Tweet.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Make a plan of action and execute it&lt;/span&gt;&lt;/div&gt;&lt;div&gt;One great blog article or a wondrful Tweet is easy. But can you make 2 interesting Tweets everyday for 2 months? Not an easy thing to do.&lt;/div&gt;&lt;div&gt;I worked few days on this part and came up with a formula. I do visit Google News, Yahoo News and Google Blog Search, and search for few keywords like Social Media, Twitter, Facebook, Economy etc, and collect materials. I Tweet most of those links found there.&lt;/div&gt;&lt;div&gt;This ensured two things -- relevance by keyword search and the fresh updates.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Aggressive Tweeting and effective Marketing&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If you want to be a successful social media marketer, first thing you need to do is to hold your nerves from aggressive marketing. Be calm, choose few ads for your product or services and keep it ready. Tweet on general stuffs and make readers happy. On the way, throw one or two ads.&lt;/div&gt;&lt;div&gt;I would suggest to go for 90-10 or at the maximum 80-20 where majority should go towards social cause of informating people or discussing issues with them. Smaller part can go for Marketing.&lt;/div&gt;&lt;div&gt;Never throw too many ads. It pisses people off and you may lose your followers.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. Feeds are fine, but one in an hour&lt;/span&gt;&lt;/div&gt;&lt;div&gt;I dont feed aggressively but sometimes have done it. Aggressive feeding from blog or site is the easiest way to lose followers. People want to talk to people and not to Robots!&lt;/div&gt;&lt;div&gt;If you ever use, do not post more than 1 Tweet an hour. Else you give no time posting Tweet and people give no  time reading your Tweet!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;7. Form a group and help them&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Form your interest group and continuously follow them, RT and promote them for follow. They are sure to reciprocate you and with time grow the horizon.&lt;/div&gt;&lt;div&gt;The people in this group of interest are your best owned asset. Respect them and continuously talk to them. I have a group of around 100 people whom I continously engage; and Tweetdeck provides a facility to build and follow such group closely. Try it now if you are not doing it already.&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;8. Listen to people and act&lt;/span&gt;&lt;/div&gt;&lt;div&gt;The major power of social media is the ability to know what people think. Ask people and listen to what they say, and act soon.&lt;/div&gt;&lt;div&gt;I have seen many people having auto-DMs welcoming the followers. This pisses off most people, and it is very much a seen fact in Tweetersphere talks. Still if you don't turn off the auto-DMs, you are either ignorant or not social.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;9. Use #Topic while you talk on Topics&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Never forget to use "#topic" while talking on topic of public interest. There are people who follow such topics of their interest and there are many applications which use them. &lt;/div&gt;&lt;div&gt;I use this function very often, and it brings in many followers and RTs for me.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;10. Read and Make People feel that you read&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is the most important action. You should make people confident that you read their Tweets, and this can best be done by replying or RTing others' Tweets. &lt;/div&gt;&lt;div&gt;Rememver -- If you dont read others Tweets, they will not read too!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0); "&gt;More readings on Social Media:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;1. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/twitter-why-unfollow-who-dont-follow.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter : Why unfollow who dont follow you?&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;2. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/03/twitter-experience-bettered-inrev.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Experience Bettered : InRev TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;3. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/82-days-with-twitter-10-thousand.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;82 Days with Twitter : 10 Thousand Followers and More&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;4. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitter-analysis-i.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Analysis I (Twitin)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;5. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitin-twitter-account-management.html"&gt;TwitIn&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); font-weight: bold; line-height: 21px;"&gt;6. &lt;a href="http://analyticsbhups.blogspot.com/2009/04/twitter-followers-quality-vs-quantity.html"&gt;Twitter Followers : Quality vs Quantity in Marketing&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2379284980211115131?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2379284980211115131/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2379284980211115131' title='6 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2379284980211115131'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2379284980211115131'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/04/tweeters-here-growing-formulae.html' title='Tweeters : Here&apos;s the Growing Formulae!'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_3NBkye2x4mQ/Se2F2H8qC_I/AAAAAAAAM2E/H7Ob2Z4Qteo/s72-c/twitter-icon.jpg' height='72' width='72'/><thr:total>6</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-644449413504344519</id><published>2009-04-07T04:29:00.000-07:00</published><updated>2009-04-07T07:16:56.497-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Twitter Followers : Quality Vs Quantity in Marketing</title><content type='html'>This is something I wanted to write long time back, but something or the other happened in the middle. Now finally, the time has come. Let me put my thoughts on it.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you are a serious Tweeter,  you will need a good follower base. If you are a marketer, you need more people to follow you. Quality is important but not as much as quantity. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When I say "Quantity", this does not include Bots and Spamers. I mean real people. But yes, all sorts of people irrespective of their Twitter or Web usage behavior.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here are few reasons why!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Everyone is your potential customer; you need to convert&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If you have been a marketer for long, you must have known that everyone is your potential target customer. Some people are direct targets while many more are indirects. Word of mouth simply cannot be ignored, especially if you are a Social Marketer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. No one is a sure customer; Conversion Rate is low&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is another big truth. If you know someone personally and he is following you, he isn't your gain from Twitter. The gain is to get new followers, and build good relations. End goal would be to convert them into your business partner. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In the unknown world, however fit or good you may assume, one can never be your sure customer. Conversion rate is very low. The average of the market is said to be around 2%.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Measuring Quality is Difficult&lt;/span&gt;&lt;/div&gt;&lt;div&gt;It is hard to rank customers even when they are with the business for a long time. The complexity comes when there are diverse portfolios and diverse metrices. Low Risk, high profitability, high loyalty, high life time value, high RFM etc give weightage to different set of people. Further,  when it comes to the perspective customers, its all the way more difficult. There can be some predictive methods to target, but their application is best applied to the interested class than to the entire market. Out of huge numbers, if few get interested, targeting can be done to serve those.&lt;/div&gt;&lt;div&gt;Targeting is important only if you don't have resources to cater the mass. If you can cater all, go for it!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Conversion Takes Time; keep&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; patience&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Any business relation takes time to be established. There are certain phases that goes into it like -- knowing each other, knowing the company, knowing the products/services, understanding and finding the usage in business, getting approval for the purchase etc.&lt;/div&gt;&lt;div&gt;There is no short-cut to bringing revenue. Its a game of patience. If you bug anyone too much, you might lose a potential customer. So just let someone know about your services and let him take time. Till then you can best be patient, and create more leads.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. More people, more views and comments. &lt;/span&gt;&lt;/div&gt;&lt;div&gt;Ideas are best challenged. More people you connect to, diverse is the angle of thinking. This helps to fine-tune products and services. Always keep open mind. Its always better to know and not do something, than not to know at all!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. Diverse Thoughts, a way to remain interesting&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Many people tell, its always good to be focused so that you establish yourself as an expert in that field and people come to you for the same reason. Well, nothing wrong with this line. But there is a limit on how much you can talk on the same subject. There is also a limit on how much your reader reads the same stuffs. There needs to be a balance and you need to talk on diverse topics so that you won't bore your followers.&lt;/div&gt;&lt;div&gt;This solves a greater purpose of catering to various groups. Have friends or followers from various areas and enjoy the talk. Talk about general life, music, news, economy, politics and then business. This gives a more real human feel. If you just target a section of people and talk business, you look more like a BOT. And given time I may build a robot better than you :P (no offence, just a joke).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;7. Chances to be seen as Twitter Star&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Money attracts money. Remaining small helps in better targeting, but do not forget one thing, till you are small you are the only person who market you or your services. But once you grow, others start marketing you as well. They market for reasons like -- a) to get a bigger benefit as a return favor b) when you are big, you are a star and people love talking about you and want to show his association with you.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;8. More People much more second order reach&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Large no. of followers always have this advantage. More the people, more the reach. Even by luck if someone Retweets an important Tweet, it can do miracle! So why miss the chance!!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;9. High Scores in Graders and Ot&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;hers&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is another important part of the Twittersphere. Rankers and graders have nothing to rank accounts if they don't consider followers count and RTs count. So all of them use it, and to promote their service they promote the elites (based on their scores). If you are there, they promote you. Again an additional gain at no cost!!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;10. More Followers equivalent to more Site Visits; Conversion is a additional art&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Conversion to business is different from getting in touch and letting people know. Conversion is an art, and you might or might not have that. If you have networking capability, just do it. Seek help from a sales person from your company to convert the lead.&lt;/div&gt;&lt;div&gt;Just focus on getting greater reach, where Social Networking like Twitter best works. They give facility like more traffic to your site.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Once you have someone following you, try to make him your friend and connect in Facebook and LinkedIn. Next step would be to exchange company profiles and projects.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div&gt;Now I am done. Now its your turn. Do not forget to comment. Would be looking to get your thoughts. Good Luck!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0); "&gt;More readings on Social Media:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;1. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/twitter-why-unfollow-who-dont-follow.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter : Why unfollow who dont follow you?&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;2. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/03/twitter-experience-bettered-inrev.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Experience Bettered : InRev TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;3. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/82-days-with-twitter-10-thousand.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;82 Days with Twitter : 10 Thousand Followers and More&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;4. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitter-analysis-i.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Analysis I (Twitin)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 21px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;5. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitin-twitter-account-management.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-644449413504344519?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/644449413504344519/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=644449413504344519' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/644449413504344519'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/644449413504344519'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/04/twitter-followers-quality-vs-quantity.html' title='Twitter Followers : Quality Vs Quantity in Marketing'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7237695338722357638</id><published>2009-04-01T19:01:00.000-07:00</published><updated>2009-04-02T08:28:24.957-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Statistics'/><title type='text'>Normal Distribution : View of a Back Bencher</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SdQeKtwDhOI/AAAAAAAAM1c/XPGjsaJWWTU/s1600-h/4.jpg"&gt;&lt;/a&gt;&lt;p class="MsoNormal"&gt;Guest Post by &lt;a href="http://www.linkedin.com/profile?viewProfile=&amp;amp;key=13817998&amp;amp;authToken=eVmK&amp;amp;authType=name"&gt;Sweta Sharma&lt;/a&gt;, COO, &lt;a href="http://www.in-rev.com/"&gt;InRev&lt;/a&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US"&gt;For as long as I have been associated with the subject ‘&lt;a href="http://en.wikipedia.org/wiki/Statistics"&gt;Statistics&lt;/a&gt;’, I have invariably been asked to define the importance of ‘&lt;a href="http://en.wikipedia.org/wiki/Normal_Distribution"&gt;Normal Distribution&lt;/a&gt;’. As a follower of the club ‘Back Benchers’, I clearly remember being thrown out of the class on my obliviousness on the concept on which rested my degree. Of course, it was blasphemy and I would be given those “I can freeze you with my looks” for the next i classes (where i=1 to infinity). Non-Statisticians might laugh at this but we Statisticians consider Normal Distribution as pious as &lt;a href="http://en.wikipedia.org/wiki/Gita"&gt;Gita&lt;/a&gt; is to &lt;a href="http://en.wikipedia.org/wiki/Hindus"&gt;Hindus&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 238); "&gt;&lt;img src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SdQeKZMQ1cI/AAAAAAAAM1E/Gcx2dEYfScA/s400/1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5319910223741244866" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 280px; height: 194px; " /&gt;&lt;/span&gt;&lt;p class="MsoNormal"&gt;Yes, that picture of the bell is called Normal Curve! It is undoubtedly the mother of all statistical fuss. Basically a normal distribution of data means that most of the examples in a set of data are close to the "average," while relatively few examples tend to one extreme or the other.&lt;br /&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span lang="EN-US"&gt;A normal curve is defined by two measures- &lt;a href="http://en.wikipedia.org/wiki/Mean"&gt;Mean&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Standard_deviation"&gt;Standard deviation&lt;/a&gt;. Btw, if you don’t know the meaning of these two terms; you are (statistically) doomed.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;If the curve is representing some distribution of a population, the location of the peak is the mean of the population and the variance of the population is depicted by how broad or narrow the curve is.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 238); "&gt;&lt;img src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SdQeKntcnHI/AAAAAAAAM1M/RlqzdDtVpoM/s400/2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5319910227638525042" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 304px; " /&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); "&gt;This clearly outlines the basic property of a normal curve.&lt;span style="mso-spacerun:yes"&gt;  &lt;/span&gt;68% of the population lies in 1 standard deviation range, 95% in 2 standard deviations and 99.7% in 3 standard deviations.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span lang="EN-US"&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;“What makes Normal Curve so important”? This question has been as perturbing to me as to most of the people who have raised it to me instead of using &lt;a href="http://google.com/"&gt;Google&lt;/a&gt;. There are various reasons to substantiate the importance of the very basis of most statistical tests.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 238); "&gt;&lt;img src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SdQeKjzsZ-I/AAAAAAAAM1U/yiBEBNe9N0o/s400/3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5319910226590984162" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 250px; " /&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); "&gt;Decoding this would translate into Normal distribution being the most user friendly, easily adaptable and universal. It actually forms the underlying assumption for most of the statistical tests so much so that most of the time we don’t even check for the normality assumption before applying the test and might end with faulty results.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span lang="EN-US"&gt;What if your data doesn’t follow the normality assumption? You don’t really need to try fitting the data into a normal one and go for a non parametric test (a test which doesn’t have underlying distribution). Such tests are generally not preferred since they tend to be less powerful and don’t give much flexibility in terms of providing conclusions. Alternative to this can be&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 238); "&gt;&lt;img src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SdQeKtwDhOI/AAAAAAAAM1c/XPGjsaJWWTU/s400/4.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5319910229260076258" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 133px; " /&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span lang="EN-US"&gt;To be safe it’s always advisable to check for the normality assumption of the data before going ahead with any test. This also gives an insight into the dataset and you can be better prepared to handle it efficiently. Normal probability plot could be used to check for the normality assumption of the data. &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="tab-stops:386.25pt"&gt;&lt;span lang="EN-US"&gt;&lt;span style="mso-spacerun:yes"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7237695338722357638?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7237695338722357638/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7237695338722357638' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7237695338722357638'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7237695338722357638'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/04/normal-distribution-view-of-back.html' title='Normal Distribution : View of a Back Bencher'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SdQeKZMQ1cI/AAAAAAAAM1E/Gcx2dEYfScA/s72-c/1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2155770451113666056</id><published>2009-04-01T00:01:00.000-07:00</published><updated>2009-04-01T03:11:48.242-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Investment'/><category scheme='http://www.blogger.com/atom/ns#' term='Stock Market'/><title type='text'>MoneyVidya.com in Indian social investing space</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SdMmFCy5WAI/AAAAAAAAM08/MPvoAiGOsDw/s1600-h/MV-members-home.gif"&gt;&lt;/a&gt;&lt;div&gt;Guest Post By &lt;a href="http://gettingmoneywise.blogspot.com/"&gt;Ankit Agarwal&lt;/a&gt;, &lt;a href="http://moneyvidya.com"&gt;MoneyVidya.com&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;span style="border-collapse: collapse;"&gt;MoneyVidya.com is an online community where anybody can share stock recommendations. Its differentiator from standard message boards and other social investing sites is its superior Investor Rating System, which &lt;span style="font-weight: bold;"&gt;rates each member (on a 5 star scale)&lt;/span&gt; based the performance past recommendations (stock picks) that the member has shared with the community &lt;span style="background-color: rgb(161, 210, 232);"&gt;in&lt;/span&gt; the past. For example if Arjun makes a stock pick to 'buy' hindustan lever for one month -  MoneyVidya.com tracks the return and the volatility of the stock during that period, and based on the &lt;span style="font-weight: bold;"&gt;average &lt;/span&gt;&lt;span style="font-weight: bold;"&gt;return&lt;/span&gt;, &lt;span style="font-weight: bold;"&gt;success rate&lt;/span&gt;, &lt;span style="font-weight: bold;"&gt;analysis quality&lt;/span&gt; and &lt;span style="font-weight: bold;"&gt;riskiness&lt;/span&gt; all of Arjun's stock picks, he is given an unbiased rating. &lt;/span&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse;"&gt;&lt;span style="border-collapse: collapse;"&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 238); "&gt;&lt;img src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SdMlORGZ04I/AAAAAAAAM0k/-DBtdaSVba8/s400/logoMoneyVidya-v0.2.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5319636511893345154" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 378px; height: 78px; " /&gt;&lt;/span&gt;MoneyVidya.com is one of the later entrants into the Indian social investing space - but I daresay that it is the most credible player thus far.&lt;/div&gt; &lt;div&gt; &lt;/div&gt; &lt;div&gt;On existing websites / messageboards users are anonymous, and even if they are rated they are likely rated by user feedback, rather than performance. This can be misleading, and indeed prone to abuse. In an environment where everybody and their grandmother is willing to provide stock market advice, and nobody knows who the real expert is (ever seen a fully disclosed track record for any of the so-called experts that come on CNBC? No? I thought as much...) - MoneyVidya.com's offer is really quite refreshing.&lt;/div&gt;  &lt;span class="Apple-style-span" style="border-collapse: separate; "&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/SdMlhMHg0EI/AAAAAAAAM0s/yYf0fPala90/s1600-h/MV-Dashboard.gif"&gt;&lt;/a&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SdMl2zTiZ6I/AAAAAAAAM00/ZcwdzGN9YOM/s1600-h/MV-Homepage.gif"&gt;&lt;img src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SdMl2zTiZ6I/AAAAAAAAM00/ZcwdzGN9YOM/s400/MV-Homepage.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5319637208270006178" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 284px; " /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;div&gt;Other sites such as Stockezy.com etc. are less focused on stock picking and and more focussed on discussion / chatting. Sites such as &lt;a style="color: rgb(6, 88, 181);" href="http://markethero.in/" target="_blank"&gt;markethero.&lt;span style="background-color: rgb(161, 210, 232);"&gt;in&lt;/span&gt;&lt;/a&gt; are more game / competition oriented - having some fun at no risk, rather than disseminating serious advice / ideas to get feedback from the community. Cafestocks.com seems to have, a far less sophisticated rating system - and its user interface is rather unprofessional looking. &lt;br /&gt;&lt;/div&gt; &lt;div&gt; &lt;br /&gt;&lt;/div&gt; &lt;span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 238); "&gt;&lt;img src="http://2.bp.blogspot.com/_3NBkye2x4mQ/SdMlhMHg0EI/AAAAAAAAM0s/yYf0fPala90/s400/MV-Dashboard.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5319636836973334594" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 360px; height: 400px; " /&gt;&lt;/span&gt;&lt;div&gt;Another long term differentiator for MoneyVidya.com - is a strong finance base of the management team. Both the CEO, Gautam Kshatriya and the CFO are ex-financial services management consultants from Ernst &amp;amp; Young, London. Their advanced understanding in finance should help them continue to fine tune their rating system to identify tomorrow's Star Stock Market Analysts!&lt;/div&gt;  &lt;span class="Apple-style-span" style="border-collapse: separate; "&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SdMmFCy5WAI/AAAAAAAAM08/MPvoAiGOsDw/s1600-h/MV-members-home.gif"&gt;&lt;img src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SdMmFCy5WAI/AAAAAAAAM08/MPvoAiGOsDw/s400/MV-members-home.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5319637452946233346" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 308px; " /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;div&gt;For suggestions/feedback please contact &lt;a href="mailto:gautam.kshatriya@moneyvidya.com"&gt;gautam.kshatriya@moneyvidya.com&lt;/a&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2155770451113666056?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2155770451113666056/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2155770451113666056' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2155770451113666056'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2155770451113666056'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/04/moneyvidyacom-in-indian-social.html' title='MoneyVidya.com in Indian social investing space'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SdMlORGZ04I/AAAAAAAAM0k/-DBtdaSVba8/s72-c/logoMoneyVidya-v0.2.gif' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5940121097711242275</id><published>2009-03-23T02:36:00.000-07:00</published><updated>2009-03-26T04:40:25.575-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Fair Isaac'/><category scheme='http://www.blogger.com/atom/ns#' term='Enterprise Decision Management'/><title type='text'>Why Infosys Should Buy FICO</title><content type='html'>Now Indian Software Companies need to grow up and look behind Software Services, and fight for much more lucrative Software Product side with significant focus. &lt;a href="http://www.infosys.com/"&gt;Infosys &lt;/a&gt;and &lt;a href="http://www.oracle.com/industries/financial_services/index.html"&gt;Iflex &lt;/a&gt;have shown they can play well by building Finnacle and Flex-Cube (both are banking ERP Products) respectively.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;IFlex sold itself to &lt;a href="http://oracle.com/"&gt;Oracle &lt;/a&gt;while Infosys has gone from strength to strength. It is already the most valuable software company in India, and among Top 10 Software Services provider globally. Its main problem to move to the next level is the lack of experience in big ticket acquisitions. But that should not be a problem; they can hire few acquisition experts and go ahead.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I see &lt;a href="http://www.fico.com/en/Pages/default.aspx"&gt;FICO &lt;/a&gt;(earlier Fair Isaac) as one of the best possible target for Infosys at this point of time. There can be many reasons; here are few:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. &lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;FICO's Low Valuation due to bad market condition&lt;/span&gt;&lt;/div&gt;&lt;div&gt;As per yesterday's market close, FICO share stood at 12.72 (Mar 20th After Hours) and Market Cap at $621 Million. A company having Revenue over $800million, this valuation is too low. Source &lt;a href="http://www.google.com/finance?q=NYSE:FIC"&gt;Google Finance.&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. 55 Years of History and Strong Branding in US&lt;/span&gt;&lt;/div&gt;&lt;div&gt;FICO has been in market for last 55 years, and it is the pioneer company to establish Analytics and Decision Management as an industry. Its &lt;a href="http://www.myfico.com/Default.aspx"&gt;FICO Score&lt;/a&gt; and &lt;a href="http://www.fico.com/en/Products/DMApps/Pages/Falcon-Fraud-Manager.aspx"&gt;Falcon &lt;/a&gt;are very strong brands.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Strong R&amp;amp;D Culture&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Fair Isaac has very strong R&amp;amp;D culture, and owns many patents. This will be a great addition for company like Infosys who lacks it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Financial Industry Coverage&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Infosys's major focus has been Financial Industry for long; its Banking ERP, Finnacle, has been doing great for the company. But this has been limited to South Asia. Most of Europe and America is dominated by IBM and Oracle.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Infosys needs some partner to break this barrier and establish itself as global major for Banking ERP. There is no other company that suit Infy better than Fair Isaac. Fair Isaac works with more than 80% of World's Banks. Its Fraud fighting product Falcon and Credit Score FICO are used by almost all Financial players in US, and outside.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Complimentary Products and Services&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Infosys has ERP Product and BPO Operations expertise and infrastructure; while Fair Isaac has Business Intelligence Tools and Enterprise Decision Management Product. Infosys's strength lies in low cost operations and services, and is moving up the value chain organically. Fair Isaac works in high IQ knowledge management area and is fighting to move down the value chain. Great complimentary possibilities.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. Infosys has enough cash for buyout&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If Economic Times's report is to be believed, Infosys has cash reserve of well over 12,000 Crore INR ($2.4 Billion) currently. This keeps it in comfortable position to make this buy-out, and still be cash positive.&lt;/div&gt;&lt;div&gt;Not to worry about financing operations for FICO; it has good revenue of over $800 million.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div&gt;Ending Note:&lt;/div&gt;&lt;div&gt;I see Infosys as the best suitor to make this buyout but there are other probable bidders too. These are:&lt;/div&gt;&lt;div&gt;1. &lt;a href="http://www.wipro.com/"&gt;Wipro &lt;/a&gt;(strong cash position; experience in acquisition)&lt;/div&gt;&lt;div&gt;2. &lt;a href="http://www.tcs.com/homepage/Pages/default.aspx"&gt;TCS &lt;/a&gt;(strong cash position; good acquisition experience; Tata group backing a bonus)&lt;/div&gt;&lt;div&gt;3. &lt;a href="http://www.accenture.com/home/default.htm"&gt;Accenture &lt;/a&gt;(can think of major entry in Banking thro this buy-out; cash position unknown; but have strong track record of acquisitions; good revenue making only second to IBM in BPO and Software Services)&lt;/div&gt;&lt;div&gt;4. &lt;a href="http://www.ibm.com/"&gt;IBM &lt;/a&gt;(can buy FI any day; too big operations and might not opt for this acquisition; already strong presence in Financial Industry)&lt;/div&gt;&lt;div&gt;5. &lt;a href="http://www.amazon.com/"&gt;Amazon &lt;/a&gt;(strong acquisition history; interest in data mining and analytics)&lt;/div&gt;&lt;div&gt;6. &lt;a href="http://google.com/"&gt;Google &lt;/a&gt;(Google has been buying companies from variuous background; one of the biggest data miners today and thus could opt for FI)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Well, there could be many who join this bandwagon. If Infy prepares itself well and gets FICO, it will create a new history for Indian Software Industry.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div&gt;Please share your view as comment here. Would love to know what you think. Cheers&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;More:&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.fico.com/Landing/csvid/CNBC-3-13-09/CNBC-3-13-09.html"&gt;FICO CEO Mark Greene speaks to CNBC&lt;/a&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5940121097711242275?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5940121097711242275/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5940121097711242275' title='7 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5940121097711242275'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5940121097711242275'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/03/why-infosys-should-buy-fico.html' title='Why Infosys Should Buy FICO'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>7</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6285371597077677953</id><published>2009-03-17T23:55:00.000-07:00</published><updated>2009-03-19T00:35:48.169-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Is Facebook the most Socially Irresponsible Company?</title><content type='html'>&lt;p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal"&gt;&lt;span class="Apple-style-span"  style="font-size:48px;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;There are very few companies who have seen the growth like Facebook did. The social media leader is one of the most visited sites in the world, and boost of having 200 million registered users. All this has in just 5 years of operation. Wow!!&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;I was not a fan of Facebook until last year when I realized Orkut's irresponsibility in handling the issue of hacked groups and junk messages. I slowly moved from Orkut to Facebook and in a year FB became my choice of social media site.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;The suddenly Facebook announces change in its looks and starts giving higher importance to live update. This is something I preferred the least. I used to hate it when few friends would update too often to push other’s update down. Hell!! Facebook gave higher weightage to something I disliked; and if that was not enough, I have absolutely no choice to go back to earlier version.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; What was the reason behind all this? It’s the rise in popularity of Micro-blogging site, Twitter. I admit that I am a big fan and regular user of Twitter. But that doesn’t stop me from hating the redesigning of Facebook. I have different approaches to both these sites and I wish to continue using them the way I have always like to.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; Here are few reasons why I hate Facebook redesign.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; 1. Twitter for exploration; Facebook for friendship&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;I was hardly looking to make new friends at Facebook, and in Twitter I do. I listen to a lot of people and I talk to them in Twitter; this is more of exploration. After a while, I turn back to a friend in Facebook for personal chats.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; 2. Twitter is Facebook’s rival not mine&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;Why does Facebook force me to chat with friends in public and listen to what my friend is cooking? Is this just because Twitter is getting its share of Social Media buzz!! This is not a valid argument. I am fuming!&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; 3. Facebook didnot care to ask me&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;How I wish Facebook had asked its users if they would consider such an option. It’s suddenly imposing a new way on me and expecting me to oblige. Damn!&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. No backward compatibility&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;If this wasn’t enough, I don’t even have the flexibility to go back and use the old look which I was more than comfortable with. Isn't this like a father finding girl for you, and saying, "hey, you are gonna date her from today. Leave your girlfriend now!"&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; &lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(102, 0, 0);"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;History Repeats Itself?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span" style="color: rgb(102, 0, 0); font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; The first thing that came to my mind when I heard of current redesign is “History Repeats Itself”. People and companies make mistakes mostly out of fear and greed. The reality could be different from what they see. Let me discuss few incidents that has happened in past.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; Sweet Coke:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;Coco-Cola was having a great lead in US Market and Pepsi was rising fast. This posed a threat to the Coco-Cola Company and they made a strategy to hit Pepsi. They changed the formula of Cococola and made it sweet. They were bullish in their strategy and were targeting to kill Pepsi; but the result was hazardous. They lost huge market share to Pepsi not because people liked Pepsi more but because people were upset in not finding their favorite drink in the market. They turned to Pepsico.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;Cococola soon realized its mistake and was fast to track back!&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; &lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Soundless Harley:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;Harley Davidson faced intense competition from the Japanese rivals, who mostly manufactured the soundless sports bikes. They were losing market share for many quarters, and then launched the soundless Harleys in the Market to fight the Japs.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;Result was horrifying. People liked Harley for the sound and when it went soundless there wasn’t any reason to buy it. Further it was an emotional backlash on Harley users group.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; Harley realized its mistake soon and then got back to its original form. They are even now loved for the sound.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; &lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Live Facebook:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;I am still not convinced with the reason for Facebook to make itself a Twitter look-alike. Twitter has a user base of around 8 million and Facebook 200 million. &lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; Now the questions remain.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;1. Do Twitter's quick 8 millions weigh more than the Facebook's huge 200 millions?&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;2. Did Twitter actually take away Facebook users? Or is this just a Twitter killing strategy of Facebook after they rejected its buyout offer?&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;3. Has the investment from Microsoft also brought their culture of not listening to users and forcing new things to Facebook?&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;4. Would this make traditional Facebook users move to its rivals, Myspace and Orkut or will they remain with Facebook?&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;5. Is Facebook the most Socially Irresponsible Social Media Company ever born?&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; Well these questions need to be answered. My take is – What Facebook has done is wrong and it has hurt the sentiments of people like us. They have made our life more difficult and they have taken us for granted.&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; This makes Facebook the most Socially Irresponsible Company today! Agree? Do not forget to share your view as comment here.  &lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt; --&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; "&gt;PS: Please particpate in the Facebook user review Poll on the top right hand side of this blog. Let’s take our voice to Facebook.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0);"&gt;More readings on Social Media:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;1. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/twitter-why-unfollow-who-dont-follow.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter : Why unfollow who dont follow you?&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;2. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/03/twitter-experience-bettered-inrev.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Experience Bettered : InRev TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;3. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://analyticsbhups.blogspot.com/2009/02/82-days-with-twitter-10-thousand.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;82 Days with Twitter : 10 Thousand Followers and More&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 137, 0); line-height: 25px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;4. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51);  line-height: 21px; "&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitter-analysis-i.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;Twitter Analysis I (Twitin)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="color: rgb(51, 51, 51);  line-height: 21px; "&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;5. &lt;/span&gt;&lt;/span&gt;&lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitin-twitter-account-management.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:small;"&gt;TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;span class="Apple-style-span"  style="color: rgb(51, 51, 51);  font-size:13px;"&gt;&lt;div class="post-header-line-1"&gt;&lt;/div&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="color: rgb(51, 51, 51);  font-size:13px;"&gt;&lt;div class="post-header-line-1"&gt;&lt;/div&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="color: rgb(51, 51, 51);  font-size:13px;"&gt;&lt;div class="post-header-line-1"&gt;&lt;/div&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6285371597077677953?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6285371597077677953/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6285371597077677953' title='10 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6285371597077677953'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6285371597077677953'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/03/is-facebook-most-socially-irresponsible.html' title='Is Facebook the most Socially Irresponsible Company?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>10</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6667605452143370507</id><published>2009-03-03T06:19:00.000-08:00</published><updated>2009-03-04T20:24:58.674-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Advertisement'/><title type='text'>When Art defines the Science of Marketing</title><content type='html'>&lt;span class="Apple-style-span"   style="border-collapse: collapse;   font-family:arial;font-size:13px;"&gt;&lt;div&gt;&lt;span class="Apple-style-span"   style="  font-weight: bold; font-family:'Times New Roman';font-size:16px;"&gt;My Friend &lt;a href="http://twitter.com/onlinesneh"&gt;Sneh &lt;/a&gt;sent me a poem today; Wonderful Piece of Art. Its here for you guys!! Find out whats there!&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"   style="color: rgb(51, 51, 153);   font-weight: bold;font-family:'Times New Roman';font-size:16px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I Take a long time to finish,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am slow,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss takes a long time,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he is thorough.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I don't do it,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am lazy,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss does not do it,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he is busy,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I do something without being told,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am trying to be smart,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss does the same,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he takes the initiative,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I please my Boss,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am apple polishing,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss pleases his Boss,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he is cooperating,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I make a mistake,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;you're an idiot.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss makes a mistake,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he's only human.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I am out of the office,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am wandering around.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss is out of the office,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he's on business.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I am on a day off sick,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I am always sick.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss is a day off sick,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he must be very ill..&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I apply for leave,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;I must be going for an interview&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When my Boss applies for leave,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;it's because he's overworked&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I do good,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;my Boss never remembers,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;When I do wrong,&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span style="font-family:Times New Roman;font-size:100%;color:#333399;"&gt;&lt;span style="font-weight: bold;  color: rgb(51, 51, 153); font-size:12pt;"&gt;he never forgets.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="color: rgb(51, 51, 153);   font-weight: bold; font-family:'Times New Roman';font-size:16px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="color: rgb(51, 51, 153);   font-weight: bold; font-family:'Times New Roman';font-size:16px;"&gt;This is Kahani (story).. office office ki.....Is the same kahani going on in your office too??? Then Poll Khol, without getting into any jhol :)&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="color: rgb(51, 51, 153);   font-weight: bold; font-family:'Times New Roman';font-size:16px;"&gt;Now you have an unique opportunity to review your employer anonymously, Just log on to &lt;a href="http://www.jobeehive.com/" target="_blank" style="color: rgb(42, 93, 176); "&gt;www.jobeehive.com&lt;/a&gt; and get started.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"   style="color: rgb(51, 51, 153);   font-weight: bold;font-family:'Times New Roman';font-size:16px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"   style="color: rgb(51, 51, 153);   font-weight: bold;font-family:'Times New Roman';font-size:16px;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); "&gt;Great Ad Indeed. Lucky &lt;a href="http://www.jobeehive.com/"&gt;Jobeehive&lt;/a&gt; folks. Hope you guys enjoyed reading it!!&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6667605452143370507?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6667605452143370507/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6667605452143370507' title='7 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6667605452143370507'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6667605452143370507'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/03/when-art-defines-science-of-marketing.html' title='When Art defines the Science of Marketing'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>7</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5834676145937056289</id><published>2009-03-02T22:38:00.000-08:00</published><updated>2009-03-18T00:50:49.160-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Twitter Experience Bettered : InRev TwitIn</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/Sa0OCFOxLpI/AAAAAAAAMzo/3jfAiBNSv_0/s1600-h/Twitin2.jpg"&gt;&lt;/a&gt;InRev comes up with a Twitter Account Management Tool,&lt;a href="http://www.buzzom.com/"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt; InRev TwitIn&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;. It has addressed two major areas:&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Account Grading&lt;/span&gt;&lt;/div&gt;&lt;div&gt;InRev TwitIn Score is a behavioral score built to rate the Twitter Accounts. It is a combination of three important aspects -- Twit Efficiency, Influence and ReTweet rate. For each of these three paspects, it provides individual scores and a overall InRev TwitIn Score is the sum of these scores. Here's what it says about my account: &lt;/div&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;img src="http://2.bp.blogspot.com/_3NBkye2x4mQ/Sa0MRExuXYI/AAAAAAAAMzg/A2MiczgX06A/s400/twitin1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5308913023219293570" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 354px; height: 140px; " /&gt;&lt;/span&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Twitter Account Management&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;Through InRev TwitIn one can manage Twitter Account better. You can simply focus on talking to people and enjoy the conversation while following and unfollowing tasks can be left to TwitIn. InRev TwitIn has three functions now:&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;a) Flush -- Unfollow whoever does not follow you&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;b) Grow -- Follow new people randomly.&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;c) Reciprocate -- Follow people who follow you&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;Now its just simple follow and unfollow, and you cant choose whom to follow and whom not to. This is because of the Twitter API Limitation. The Advanced Follow/UnFollow engine is coming once we get our server WhiteListed.&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;img src="http://1.bp.blogspot.com/_3NBkye2x4mQ/Sa0OCFOxLpI/AAAAAAAAMzo/3jfAiBNSv_0/s400/Twitin2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5308914964666330770" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 68px; " /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;InRev TwitIn is SAFE and SECURE&lt;br /&gt;Privacy and Security InRev does not save passwords of the users. It performs the actions based on user request only, and no extra action is taken without user permission. InRev Twittin is safe to use and there is no security leakage risk to the user.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;Try it out and let me know how you feel. Any suggestions are most welcome.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Great follow-up by Deep in his blog. &lt;a href="http://engineeringanalytics.blogspot.com/2009/03/twitin-twitter-account-management.html"&gt;Get it here.&lt;/a&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5834676145937056289?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5834676145937056289/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5834676145937056289' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5834676145937056289'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5834676145937056289'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/03/twitter-experience-bettered-inrev.html' title='Twitter Experience Bettered : InRev TwitIn'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_3NBkye2x4mQ/Sa0MRExuXYI/AAAAAAAAMzg/A2MiczgX06A/s72-c/twitin1.jpg' height='72' width='72'/><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8355962591341784795</id><published>2009-03-02T01:32:00.000-08:00</published><updated>2009-03-02T01:43:28.623-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Fair Isaac'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics summit'/><title type='text'>Decision Management conference -- InterACT 09</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;a href="http://www.fairisaac.com/ficx/"&gt;Fair Isaac&lt;/a&gt;'s yearly Decision Management Conference,&lt;a href="http://www.fairisaac.com/ficx/interACT/"&gt; InterACT 09&lt;/a&gt; is on its way. &lt;/span&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-size: 13px; "&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;InterACT 09will take place in NY on March 10-13 and will showcase industry luminaries and more than 80 sessions on:&lt;/span&gt;&lt;p&gt;&lt;span style=""&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;·         New risk landscape&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=""&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;·         Effectively managing risk&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=""&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;·         Predicting customer behavior&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=""&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;·         Turning compliance into competitive advantages&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;If you are a Reporting, Analytics, or Strategy Science Professional, its a must visit conference. &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; "&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;If you want to attend the conference, I have a promo code (FMH00) for $350 off the price of attendance. To register please visit&lt;/span&gt;&lt;/span&gt;&lt;a href="https://www.online-reg.com/fairisaac/2009/interact/newyork/" target="_blank" style="color: rgb(42, 93, 176); "&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;www.online-reg.com/fairisaac/&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;wbr&gt;2009/interact/newyork/&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="color: rgb(23, 54, 93); "&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; or &lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.myinteract.com/" target="_blank" style="color: rgb(42, 93, 176); "&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;www.myinteract.com&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;for further information.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-family: arial;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-family: arial;"&gt;Sadly, I wont be able to attend the conference. Am just too far in Bangalore, and too much engaged in extablishing my newly born firm, InRev.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-family: arial;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="border-collapse: collapse; font-family: arial;"&gt;Enjoy the conference.&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8355962591341784795?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8355962591341784795/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8355962591341784795' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8355962591341784795'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8355962591341784795'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/03/decision-management-conference-interact.html' title='Decision Management conference -- InterACT 09'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8761169302942156842</id><published>2009-02-24T10:05:00.000-08:00</published><updated>2009-03-18T00:50:49.161-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>82 Days with Twitter : 10 Thousand Followers and More</title><content type='html'>I started using Twitter on Dec 2nd 2008, thanks to &lt;a href="http://twitter.com/lokeshawasthy"&gt;@lokeshawasthy&lt;/a&gt; and &lt;a href="http://twitter.com/bibek"&gt;@bibek&lt;/a&gt;. These two folks inspired me to come, and I came to try it. Since then I have come a long way. &lt;div&gt;Got a message yesterday from &lt;a href="http://twitter.com/MrMilestone"&gt;@MrMilestone&lt;/a&gt; saying I reached 10 Thousand Followers!! The five digit number gave me some happiness and then I looked at the history. It was on the 82nd day of my joining Twitter. Don't know, if this is a good feat; but seriously felt happy and thankful for the love extended by my followers. Thanks all.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;My Twitter Experience has been great. Enjoyed some good conversation with few folks; learned a lot from the people whom I follow. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Few of the achievements:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. Just in Time Update&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Got to know most news as soon as it happened. Be it political, economic, technical or other; I became more up to date on things.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Widen Knowledge Base&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Being a Business Consultant and an Analyst, I was lost in my field. I followed people from various background and got to know other areas pretty well.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Friendship and Networking&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Made friends from all parts of the Globe. Now I have more friends in US than in India (country of residence) or Nepal (my hometown). Wow :)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Traffic to Website or Blog&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Got huge number of visitors to my blog; surprising but true now Twitter is the biggest source of traffic surpassing Google by more than 50%.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Review of Services and Products&lt;/span&gt;&lt;/div&gt;&lt;div&gt;I am very grateful to those folks who reviewed InRev services and products. Special thanks to @&lt;a href="http://twitter.com/robertnelsoninc"&gt;robertnelsoninc&lt;/a&gt;, @&lt;a href="http://twitter.com/greybucket"&gt;greybucket&lt;/a&gt;, @&lt;a href="http://twitter.com/justinrfrench"&gt;justinrfrench&lt;/a&gt;, @&lt;a href="http://twitter.com/a_smart_union"&gt;a_smart_union&lt;/a&gt;, @&lt;a href="http://twitter.com/masonronald"&gt;masonronald&lt;/a&gt;, @&lt;a href="http://twitter.com/onlinesneh"&gt;onlinesneh&lt;/a&gt;, @&lt;a href="http://twitter.com/bhuttan"&gt;bhuttan&lt;/a&gt;, @&lt;a href="http://twitter.com/bibek"&gt;bibek&lt;/a&gt;, @&lt;a href="http://twitter.com/lokeshawasthy"&gt;lokeshawasthy &lt;/a&gt;and others.&lt;/div&gt;&lt;div&gt;The views and comments helped to better our offerings.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. Increased Personal Branding&lt;/span&gt;&lt;/div&gt;&lt;div&gt;It was virtually impossible to make a brand of my own after starting the company in a short time. Product building, serving clients and earning revenue all take time. But thanks to Twitter, it does not take either. I could make a space for myself here, and could prove myself. This has not only given confidence in my partners, but also helped me build profile to talk to external parties, clients and partners.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;7. Ideas Sharing and Business Enhancement&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter rocks in this area. I Twitted few times on what would people like to see in Economic Reporting Portal, &lt;a href="http://f-cube.us/reports.aspx"&gt;F-Cube&lt;/a&gt;, and in ten minutes got 10 replies. Wow!! We are working on providing those facilities and our next release on March 15th will be far better than what our original vision was.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Second, I asked for suggestions on &lt;a href="http://www.buzzom.com/"&gt;InRev TwitIn&lt;/a&gt;, a Twitter Account Management Service, and got 21 suggestions in a day. We worked on those lines and brought the service. It instantly became a hit and surprised everyone including ourselves.&lt;/div&gt;&lt;div&gt;We have brought Reporting, Analytics Ranking and few Account Management functions there. Rest functions are kept for next phase.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;8. Own Medium for Marketing and Gained Confidence&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Now I have my own medium for Marketing, where I can reach to thousands of people on a click. And Its all free to use. Thanks to Twitter. &lt;/div&gt;&lt;div&gt;I would never have such facility without it. A small advertisement on a national newspaper cost a lot, and building a reputed blog to market take hundreds of days. Twitter has proved to be the blessing for start-ups like InRev.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;9. Increased Efficiency of Talk&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter has limitation of 140 characters for each Tweet. I used to get pissed off earlier with this limitation, and even thought of starting a rival with 500 characters (...lol). But after using it for more than two months, have started loving it.&lt;/div&gt;&lt;div&gt;It has increased my efficiency in using words. Less talk, straight message and work done! It has impacted on other works too; I have become more to the point now (my friends say so!! Must be true).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;10. Job and Marriage Offer&lt;/span&gt;&lt;/div&gt;&lt;div&gt;I started blogging around 3 years back, and it was just because I wanted to share my views to the World. But after a year it became source of job offers, and got few marriage offers too! &lt;/div&gt;&lt;div&gt;82 days in Micro-Blogging through Twitter has too brought two job offers, and who knows marriage offer might be in waiting :D&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;--Well That's It for the past 82 days with Twitter. Hoping better experiences ahead. Will certainly share more in coming days. Do not forget to give your comments! Would love to hear what you think on my experience, and love more to know your experience.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Liked this article? Follow me (&lt;a href="http://twitter.com/leplan"&gt;@leplan&lt;/a&gt;) in Twitter.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8761169302942156842?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8761169302942156842/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8761169302942156842' title='17 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8761169302942156842'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8761169302942156842'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/02/82-days-with-twitter-10-thousand.html' title='82 Days with Twitter : 10 Thousand Followers and More'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>17</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4652641534819416064</id><published>2009-02-09T23:03:00.000-08:00</published><updated>2009-03-18T00:50:49.162-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Social Networking'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><title type='text'>Twitter : Why unfollow who dont follow you?</title><content type='html'>&lt;a href="http://www.twitter.com/"&gt;Twitter&lt;/a&gt; is supposed to be a Micro-Blogging site. There most people speak, but few people listen. There are even people who neither listen, nor speak. And surprisingly, there are a lot of computer bots acting like Humans and fooling the audience.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Twitter has influenced our lives a lot, and for me second largest contributor of traffic to my blog after Google is Twitter! And that comes in just 2 months.&lt;/div&gt;&lt;div&gt;I have also plans for using this platform to market &lt;a href="http://www.in-rev.com/"&gt;InRev Products and Services&lt;/a&gt; via Twitter. Does this mean, I am going to add junk to it? Well, the answer is very much NO, and partly YES. I will however try to make it very pleasent for my followers and not bumbard lots of ads or feeds; but will certainly engage in meaningful communication to grow my business.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I was constantly thinking for sometime, should we follow people who dont follow back? My answer is a clear NO. Here are the reasons WHY!&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;1. No meaningful conversation&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If you are not friend but a follower, you cannot have a meaning conversation. This will hurt your interest, and frustrate you of Social Media and Twitter.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;2. Why favor someone while you are not reciprocated?&lt;/span&gt;&lt;/div&gt;&lt;div&gt;This is another tricky thing. There is a saying, "There are two qualities of a successful man; 1. His friends are successful 2. he reads good books". Better push your friends and they will pull you too. Why push someone and give him good exposure when he does not care you.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;3. Lack of Online Help&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter's best use is to ask few what you want to know and get the answer. This is better than Google as it is Human Involved search. People who dont follow you don't see you question; forget to get answer from them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;4. Stars in real Life does not need to be followed in Twitter&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Well this is personal choice. I have no complaint if you follow &lt;a href="http://twitter.com/barackobama"&gt;@barackobama&lt;/a&gt; or &lt;a href="http://twitter.com/britneyspears"&gt;@britneyspears&lt;/a&gt;; but I will certainly not do. They are good at their place and I am not interested to know when they have lunch and when they have a shower. If anything important comes, I will get form the news and my Twitter friends will let me know. I don't want to make all the real life stars look big in Social Media too; I would love to see new people becoming stars like &lt;a href="http://twitter.com/guykawasaki"&gt;@guykawasaki&lt;/a&gt; &lt;a href="http://twitter.com/unmarketing"&gt;@unmarketing&lt;/a&gt; &lt;a href="http://twitter.com/justinrfrench"&gt;@justinrfrench&lt;/a&gt; @&lt;a href="http://twitter.com/mayhemstudios"&gt;mayhemstudios&lt;/a&gt; etc. (and prob you and me :D)&lt;/div&gt;&lt;div&gt;You may rethink if you want to keep following your favorite artists.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;5. Dont ever push the indifferent friends&lt;/span&gt;&lt;/div&gt;&lt;div&gt;I have seen many people following their real life friends even through the friend is not a active Twitter user. This adds no value; and more so if he does not even care to follow you back.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;6. If you are not follow anyone, you wont lose anything&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Twitter is a network of people. I am sure there are many people who dont like me, but I am happy there are also a bunch of people who like me. I would better be with the later ones. Why bother about others? Right!&lt;/div&gt;&lt;div&gt;If I dont follow anyone, I am sure one of my friends would be following him and I will get any important Tweet that comes in Twittersphere. It is explained by the Market Law, "If something is important in the market, you will know it."&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;7. Care about your time; but dont over-run&lt;/span&gt;&lt;/div&gt;&lt;div&gt;You can never be faster in knowing anything. Its just that, you will know. Zeroth Law of Market says, "Never invest just because you know something. If you know anything, everybody knows it." So following someone, you wont beat time.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;8. Less the people more the care&lt;/span&gt;&lt;/div&gt;&lt;div&gt;If you follow less people and targeted people, you can share your love among them and increase your influence. While if you engage yourself in reading and RTing people who don't follow you, you lose your relevance in your friends' network too. Love, hate, care and ignore; all of these are reciprocated by human brain in most general cases. Do the same, and get highly connected network and increased bonding.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;9. You wont get dumped in Junk; just manage it better&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Worried about auto-follow, and too much junks like auto DMs and feeds? Well, dont be. Twitter is gonna be much better. You will soon get tools to filter the junk feeds while not annoying the feeder. One way of doing it to maintain group in &lt;a href="http://www.tweetdeck.com/beta/"&gt;TweetDeck &lt;/a&gt;and give higher importance to the group members. Better tools should be coming; will let you know.&lt;/div&gt;&lt;div&gt;Actions rewarded, gets repeated. So if there are people who throw too much of junk; dont just unfollow but block him altogether!! This is the best return you can give to them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;10. You arent makeing Twitter monotonous; you are building relations&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Few of my friends believe if everyone starts following others, Twitter becomes too monotonous. I disagree. There can be many inter-connected groups; it will be better modeled in a complex network of many segments where few nodes are common in more than one segments.&lt;/div&gt;&lt;div&gt;Result: lesser distance within the segments i.e. similar minds together; larger distance between different groups i.e. dissimilar minds away!! This will fuel the happiness index of the Twitter users, and thus make Twitter a better palce to be in.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Have any comments? Drop in here. Or mail me. Will look forward to hearing from you. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you like this article, follow me &lt;a href="http://twitter.com/leplan"&gt;@leplan&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You might want to look at &lt;a href="http://www.buzzom.com/"&gt;InRev's Twitter Management Tool TwitIn. &lt;/a&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4652641534819416064?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4652641534819416064/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4652641534819416064' title='40 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4652641534819416064'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4652641534819416064'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/02/twitter-why-unfollow-who-dont-follow.html' title='Twitter : Why unfollow who dont follow you?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>40</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-3374935526899366051</id><published>2009-02-03T00:21:00.000-08:00</published><updated>2009-02-03T00:33:43.896-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Predictive Modeling'/><title type='text'>Prediction Model : Step-wise Guide</title><content type='html'>&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Data Preparation&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Business goal.&lt;/div&gt;&lt;div&gt;o   Data sources and merges.&lt;/div&gt;&lt;div&gt;o   Data segmentation-based on product type, other characteristic (utilization or sales) or based on data availability.&lt;/div&gt;&lt;div&gt;o   In sample and out sample data.&lt;/div&gt;&lt;div&gt;o   In case no out sample, creation of Training and Testing datasets from the overall data.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Data Study&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Contents, Frequency and Univariate procedures.&lt;/div&gt;&lt;div&gt;o   Understanding data distribution (Mean, Median, Mode, Min, Max and Missing).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Data Cleaning&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Missing Imputation&lt;/div&gt;&lt;div&gt;o   Capping and Flooring (99% or 95% truncations and lower end truncations at 1% (usually)‏)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Derived Variable Creation&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Representing Character Variables in Numeric Format&lt;/div&gt;&lt;div&gt;o   Flags for Missing etc.&lt;/div&gt;&lt;div&gt;o   Interaction variables using CART/CHAID&lt;/div&gt;&lt;div&gt;o   Transformation (Exponential/Logarithmic)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Variable Reduction&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Chi-square test &amp;amp; T-test.&lt;/div&gt;&lt;div&gt;o   Cluster Analysis.&lt;/div&gt;&lt;div&gt;o   Factor Analysis.&lt;/div&gt;&lt;div&gt;o   Information Value&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Data Segmentation.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Model segments based on CART or other characteristics (like-delinquent/non-delinquent).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Rank plots and Transformations.&lt;/div&gt;&lt;div&gt;o   Dummy variable, log, square, square root, exponential, etc. transformations.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Models&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Linear/Logit /Multinomial Logit etc.&lt;/div&gt;&lt;div&gt;o   Step wise model (backward, forward).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Diagnostic Check.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Correlation justifies the Business Sense for all Model variables.&lt;/div&gt;&lt;div&gt;o   All Model variables have same sign for Correlation with DV and Model Coefficient&lt;/div&gt;&lt;div&gt;o   Multicollinearity (Condition Index / VIF)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Model Checks.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Correct signs and significance.&lt;/div&gt;&lt;div&gt;o   Actual Vs Predicted (in-sample and out-sample).&lt;/div&gt;&lt;div&gt;o   Lorenz curves (in-sample and out-sample).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Model Comparisons.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   With Existing model scores&lt;/div&gt;&lt;div&gt;o   Using Gains Table, Gains Chart, Market Richness Chart etc.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; Model Stability Checks&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Business Checks&lt;/div&gt;&lt;div&gt;o   Statistical Test running CART on Residual DV&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Timely Review&lt;/span&gt;&lt;/div&gt;&lt;div&gt;o   Review the model and the business environment at times (at least twice a year).  &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-3374935526899366051?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/3374935526899366051/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=3374935526899366051' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3374935526899366051'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3374935526899366051'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/02/prediction-model-step-wise-guide.html' title='Prediction Model : Step-wise Guide'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5584235687277208824</id><published>2009-01-26T18:45:00.000-08:00</published><updated>2009-01-27T03:48:00.616-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><title type='text'>Leadership</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: arial; font-size: 13px; line-height: 19px; "&gt;Very hard to define Leadership. I have been reading so much about Leadership and there are people who teach leadership, and there are Universities who certify Leadership. The effectiveness of such things is yet to be proved because Leaders have varied qualities. It is really hard to generalize them.&lt;br /&gt;&lt;br /&gt;For me, Leadership is just a Decision. Decision to do things. There are three qualities of a Leader.&lt;br /&gt;&lt;br /&gt;&lt;a name="1(2E)_Takes_a_Decision" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h4 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.3em; "&gt;1. Takes a Decision &lt;br /&gt;&lt;/h4&gt;World provides multiple ways to go, and everyone is in the state of confusion. This need not be complex business problems but problems that we face daily. Leaders take a decision, and make it his stand.&lt;br /&gt;&lt;br /&gt;&lt;a name="2(2E)_Defends_his_stand" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h4 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.3em; "&gt;2. Defends his stand &lt;br /&gt;&lt;/h4&gt;Leaders do not change their position often. They believe in their decision, and live by it. If a Leader finds that he is wrong, he immediately make a different and inform the World of his new decision and position. He is neither confused nor he keep others confused.&lt;br /&gt;&lt;br /&gt;&lt;a name="3(2E)_Convert_the_decision" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h4 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.3em; "&gt;3. Convert the decision &lt;br /&gt;&lt;/h4&gt;Decision which is not converted does not hold any value. The leader take all the necessary steps to prove the worth of his decision.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5584235687277208824?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5584235687277208824/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5584235687277208824' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5584235687277208824'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5584235687277208824'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/leadership.html' title='Leadership'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4666651243597470998</id><published>2009-01-23T21:44:00.000-08:00</published><updated>2009-01-23T21:48:07.786-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Insurance'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><title type='text'>Domainwise Analytics Talk : Insurance Sector</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: arial; font-size: 13px; line-height: 19px; "&gt;&lt;h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.6em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;span style="font-size:130%;"&gt;Business Challenges:&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;&lt;p style="text-indent: -0.25in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: Symbol; color: rgb(31, 73, 125); "&gt;&lt;span&gt;·&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;         &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Increase sales revenue and profitability, while reducing operational costs&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: -0.5in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: Symbol; color: rgb(31, 73, 125); "&gt;&lt;span&gt;·&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;         &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Improve loss ratios and achieve a higher return on equity&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: -0.5in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: Symbol; color: rgb(31, 73, 125); "&gt;&lt;span&gt;·&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;         &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Market to customers across channels despite rising campaign costs and dismal response rates&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: -0.25in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: Symbol; color: rgb(31, 73, 125); "&gt;&lt;span&gt;·&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;         &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Convert pool of data from functional, geographic , channel and other sources across the organization into valuable&lt;span&gt;  &lt;/span&gt;intelligence for timely, effective business decisions&lt;/span&gt;&lt;/p&gt;&lt;a name="Business(0A)Intelligence_Agenda(3A)" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.6em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;span style="font-size:130%;"&gt;Business Intelligence Agenda:&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Align resource more efficiently&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Improve response to marketing campaigns&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Increased Customer Loyalty and Retention&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Maximize customer  Profitability&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Know current and prospective policyholders well enough to predict their profitability and risk&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Realize a rapid ROI&lt;/span&gt;&lt;/p&gt;&lt;a name="Analytics(0A)Techniques(3A)" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.6em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;span style="font-size:130%;"&gt;Analytics Techniques:&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;&lt;a name="Agency(0A)management" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;&lt;span style="font-size:85%;"&gt;Agency management&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Agents, predominant sales channel, it is important to understand the essential distribution dynamics&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Analyze the cost of the channel and sub-channel&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Understand overall channel and sub-channel profitability&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Know which agents sell which insurance products to which customers&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Asses sales activity, reach, quality of sales/service and channel effectiveness from multiple dimensions&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Monitor channel performance continuously and intervene as needed with marketing support, training and controls&lt;/span&gt;&lt;/p&gt;&lt;a name="Risk_Based(0A)Pricing" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Risk Based Pricing&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Competition and product commoditization have insurers struggling to grow profitability. Risk Based Pricing techniques are useful to analyze the loss experience, and to identify loss behavior influences. It also makes more granular rate structures to grow profitable classes, while charging adequately for other classes&lt;/span&gt;&lt;/p&gt;&lt;a name="Claims(0A)reporting" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Claims reporting&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Claims Reporting is useful to monitor the performance of the P&amp;amp;C claims settlement process.&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Workload distribution reports across the claims handling organization&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Claim spend analyses for understanding true cost of settling claims&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;The ability to monitor loss development by product, exposure type, service provider and other dimension to improve reserving accuracy&lt;/span&gt;&lt;/p&gt;&lt;a name="Customer(0A)segmentation" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Customer segmentation&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Classifying customers according to their likely behavior and profit potential is crucial for better customer communications and to determine optimum segmentations across customer base and product lines. It also helps in creating more accurate product offers in addition to conveying more effective product communications.&lt;/span&gt;&lt;/p&gt;&lt;a name="Customer(0A)retention" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Customer retention&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;To identify the customers with the highest propensity of lapse and better understanding of their needs is very important. It helps to target high lapse risk customers to improve retention. After all getting new customer is not an easy thing to do, and any retention of customer is as good as getting a new one.&lt;/span&gt;&lt;/p&gt;&lt;a name="Cross(2D)sell_and(0A)Up(2D)sell" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Cross-sell and Up-sell&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Cross-sell or up-sell can be done using a score for customer’s cross-sell and up-sell potential. One way to do could be:&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Identify which customers are most likely to buy&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Determine which products they are most likely to buy next&lt;/span&gt;&lt;/p&gt;&lt;p style="text-indent: 0in; line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Target the right customers at the right time through the right channel&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Times New Roman', serif; color: rgb(31, 73, 125); "&gt;&lt;span&gt;•&lt;span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; "&gt;          &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Achieve higher conversion rates for cross-selling/up-selling campaigns&lt;/span&gt;&lt;/p&gt;&lt;a name="Customer(0A)lifetime_value" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Customer lifetime value&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;CLV can be built by calculating the present value of customers by considering the current holding and then forecasting their future value, by considering cross-sell, loss and lapse probabilities over defined future period.&lt;/span&gt;&lt;/p&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;The business implementation could be to concentrate marketing spend on customers expected to bring future profitability and prioritize servicing levels accordingly.&lt;/span&gt;&lt;/p&gt;&lt;a name="Campaign(0A)management" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;&lt;b&gt;Campaign management&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p style="line-height: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; "&gt;&lt;span style="font-size: 10pt; font-family: 'Comic Sans MS'; color: rgb(31, 73, 125); "&gt;Effective Campaign Results can be achieved efficiently by using quantitative, customer centric measurements, and strategic segmentation and behavior predictions. One way to do could be to optimize campaigns and channels by automatically tracking each campaign element and implement complex customer interaction strategies efficiently; it could be multichannel, multistage and event triggered campaigns too. This helps maximize customer intelligence to get the most return from your campaigns&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4666651243597470998?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4666651243597470998/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4666651243597470998' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4666651243597470998'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4666651243597470998'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/domainwise-analytics-talk-insurance.html' title='Domainwise Analytics Talk : Insurance Sector'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1011859406444553977</id><published>2009-01-21T22:18:00.000-08:00</published><updated>2009-01-21T22:20:54.347-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Enterprise Decision Management'/><title type='text'>Business Intelligence 2.0 : Decision Management</title><content type='html'>&lt;span class="Apple-style-span" style="font-family: arial; font-size: 13px; line-height: 19px; "&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;Introduction&lt;/h3&gt;Decision Management System refers to the integrated IT System which handles Data Management, Analytics and their Implementation for Business Use.&lt;br /&gt;Decision Management System which are built by DM Companies in enterprise level are even referred to asEnterprise Decision Management or EDM. EDM is equivalent to an ERP System, where ERP is for operations and EDM is for Decisions.&lt;br /&gt;&lt;br /&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;Capabilities&lt;/h3&gt;1. Collect and Explore data&lt;br /&gt;2. Understand and Organize Data&lt;br /&gt;3. Design Data Repository and Implement it&lt;br /&gt;4. Build Reporting System (MIS)&lt;br /&gt;5. Analyze Data for hidden insights&lt;br /&gt;6. Perform Predictive Modeling and Segmentation of Portfolio&lt;br /&gt;7. Design Strategy Based on Analysis, Modeling and Segmentation&lt;br /&gt;8. Build and Implement Decision Optimization System&lt;br /&gt;9. Monitor the performance of DO System&lt;br /&gt;10. Fine tune the DO System with feedback from Monitoring System&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 102); font-weight: bold; font-style: italic; "&gt;#1. Collect and Explore Data:&lt;/span&gt; Collect all relevant data either from internal source or from external sources. External sources may be getting information from Data Bureaus or Market Research firms or from partner companies, more the merrier. Then comes exploration of these data collected and finding the necessary ones. All data cannot be analyzed due to resource crunch and it does not make any sense to analyze useless ones.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 102); font-weight: bold; font-style: italic; "&gt;# 2. Understand and Organize Data:&lt;/span&gt; The data in raw form is useless. It needs to be transformed into usable form. So a thorough data study has to be done to understand the business interpretation. Then the knowledge has to be used to organize data for Analytic use. This may include creating derived variables, converting files to usable forms. The usable form may be creating CSV files from SQL server in order to convert to SAS (or whichever Analytic Package is used). The Quality Assurance test will need to be transformed in each step, either it is reorganizing data or converting formats.&lt;br /&gt;Also, there might be need to collect some data for future use. Identify such shortage of data.&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 102); font-style: italic; font-weight: bold; "&gt;# 3. Design Data Repository and Implement it:&lt;/span&gt; Every time need for Analytics arises performing data works becomes very costly and those data works are mostly common between those functions. So maintaining a good data repository system pays.&lt;br /&gt;Data Repository System should be designed in such a way that all the problems in the first two steps are phased out. The learnings from data exploration and organization can be implemented into an automated system.&lt;br /&gt;If some new data needs to be collected, then build a module in DDR to do that function.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 102); "&gt;# 4. Build Reporting System (MIS):&lt;/span&gt; Data Collection and Maintenance is almost done with the earlier three steps, and now comes reporting. Data in raw form, however good, is hardly interpretable in business. So build a system to report basic insights from data.&lt;br /&gt;Banks may like to know daily cash flow, number of customers visiting daily, rate of increase in credit, number of accounts going charge-off daily etc. There may be hundreds of such metrics that can be directly found out on daily basis and its all repetitive. Such insights when handy can help make many business decisions fairly easy.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 102); "&gt;# 5. Analyze Data for hidden insights:&lt;/span&gt; Not all information data can say is readily available. There might be some hidden reason when some outcome change and it needs to performed on need basis. This might be done routinally in order to avoid sudden accident, or can be done after a alarm.&lt;br /&gt;This might also be needed when a new portfolio program is to be started, or some redesigning is required vis-a-vis competition.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic; font-weight: bold; color: rgb(0, 0, 102); "&gt;# 6. Perform Predictive Modeling and Segmentation of Portfolio:&lt;/span&gt; To take strategic decisions, predictions are always important. It can be best done by segmentation and predictive modeling.&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 102); font-weight: bold; font-style: italic; "&gt;# 7. Design Strategy Based on Analysis, Modeling and Segmentation:&lt;/span&gt; Performing the statistical functions does not directly relate to business. It has to be put into business understanding and a strategy needs to be designed. It should include not the Analysis output and Model scores but Business Rules based on those outputs. Each and every decision points need to be evaluated and decisions need to be optimized w.r.t the desired outcome(s).&lt;br /&gt;The desired outcome may be income, revenue, risk, attrition, response etc. based on the business need.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 102); "&gt;# 8. Build and Implement Decision Optimization System:&lt;/span&gt; After the strategy designed, its the time for it to be put in action. In the competitive environment, there might be need to change the strategy quite frequently following the change in market conditions and competition. So each time a different strategy is adopted, putting a new decision system makes it almost impractical in terms of both time and resources. This calls for the need of a Decision Optimization System that allows to change decisions often.&lt;br /&gt;Two of the features of good decision management system can be:&lt;br /&gt;a. creating, changing and removing business rules&lt;br /&gt;b. fine-tuning the operating points for predictive model scores&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 102); font-style: italic; font-weight: bold; "&gt;# 9. Monitor the performance of DO System:&lt;/span&gt; Continuous monitoring of DO system is as important as building it. There might be various reasons to do it. The change in market conditions is one, while few business rules and models may have error in them or there might be error in their implementation. But most commonly the need is of change of business need than anything else. There may be many operational issues (resources crunch, lack of expertise etc) while trying new strategy.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 102); "&gt;# 10. Fine tune and upgrade the DO System with feedback from Monitoring System:&lt;/span&gt; The information collected from monitoring system can be used to fine-tune decision points as well as to upgrade the system. No system is perfect and it is hard to find the drawbacks prior to actual implementation, so it is important to follow the path of continuous improvement.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1011859406444553977?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1011859406444553977/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1011859406444553977' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1011859406444553977'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1011859406444553977'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/business-intelligence-20-decision.html' title='Business Intelligence 2.0 : Decision Management'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8453601523899364351</id><published>2009-01-19T02:56:00.000-08:00</published><updated>2009-01-20T05:52:29.128-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='customer segmentation'/><title type='text'>Customer Centricity : Future of Marketing Approach</title><content type='html'>&lt;span class="Apple-style-span"   style="  line-height: 19px; font-family:arial;font-size:13px;"&gt;Customer Focused Approach and Customer Centricity seems very similar from outside but they are very distant in principle. Customer focused approach stresses on knowing the profitable and risky customer segments. Then the steps are taken to market accordingly. Generally the importance is given here to the product, price, place (distribution channel) and promotion that appeals to customer. This four Ps approach of Marketing has been very successful when implemented by few of the companies. But this approach has some very serious drawback. This is covered by the centric approach.&lt;br /&gt;&lt;br /&gt;The customer centricity is directed towards knowing customers better. Knowing their general behavior and their business value in terms of past purchasing behavior and future potential. It takes the marketeers to make them see from the customers eye. The 4Ps are thus converted to 4Cs here. The product is replaced by Customer wants and needs, upfront price is replaced by Cost to customer, place is replaced by Convenience of purchase and promotion by Communication between the company and the customers. This clearly has certain edge over the customer focused strategy.&lt;br /&gt;&lt;br /&gt;The former approach is understanding a demand and pushing the product. The later concept is understanding the demand, knowing the reason behind the immediate demand and predicting chances of the demand movement. Thus shaping the product accordingly. There are some chances of influencing demand shift according to the company's product profile by effective promotion and advertisement.&lt;br /&gt;&lt;br /&gt;I would like to mention Human Values here. Evaluate the two statements and try to find which is spiritual and which one is material thought.&lt;br /&gt;&lt;br /&gt;1. Everybody exists, therefore I exist.&lt;br /&gt;2. I exists, therefore everybody exists.&lt;br /&gt;&lt;br /&gt;First one seems spiritual at the first glance. But in actual, second one is the spiritual thought. Consider Gautam Buddha. We all must accept he is spiritual. But he left his mother in poverty and everyone he knew to enrich himself with the truth. Once he got enriched, he came back and enlighten the world with his knowledge.&lt;br /&gt;&lt;br /&gt;The principle of Customer Centricity roots from the Human Values. It is a value based approach. It is knowing the present and future market, and preparing company's product portfolio according to it. This is enriching self. The enriched self (here company), thus emit and brightens the world. While customer focused organization tries to focus more on customers current needs and thus play it right, and weakens self. Thus fail in the long run.&lt;br /&gt;&lt;br /&gt;While now all of you must have been convinced about the customer centricity being superior to any earlier marketing approaches. Now I will discuss something about this approach and its implementation.&lt;br /&gt;&lt;br /&gt;&lt;a name="Steps_to_Implement" class="knol-anchor-headings" style="color: rgb(51, 102, 204); "&gt;&lt;/a&gt;&lt;h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-family: georgia, times, serif; font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0.5em; padding-left: 0px; font-size: 1.4em; "&gt;Steps to Implement&lt;/h3&gt;1. Define Market&lt;br /&gt;2. Quantify Market needs&lt;br /&gt;3. Segment the market appropriately&lt;br /&gt;4. Profile the segments to make understandable (by business managers and others, non-technical)&lt;br /&gt;5. Determine value proposition of these segments&lt;br /&gt;6. Predict the possible changes in future&lt;br /&gt;7. Communicate the value proposition to all concerned&lt;br /&gt;8. Deliver the value proposition&lt;br /&gt;9. Monitor the value being actually delivered&lt;br /&gt;10. Evolve with time.&lt;br /&gt;&lt;br /&gt;The heart of the customer centricity is customer segmentation and profiling, and evolution with time is the key to keep the strategy functional at any specified time.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8453601523899364351?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8453601523899364351/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8453601523899364351' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8453601523899364351'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8453601523899364351'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/customer-centricity-future-of-marketing.html' title='Customer Centricity : Future of Marketing Approach'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1694029489872233681</id><published>2009-01-15T00:05:00.000-08:00</published><updated>2009-02-03T00:23:19.971-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='InRev'/><category scheme='http://www.blogger.com/atom/ns#' term='Global Thoughtz'/><title type='text'>InRev Buys GlobalThoughtz</title><content type='html'>I am happy to let you guys know about our take over of GlobalThoughtz, a blogging and Analytics Information Portal. With this we have two great achievements. Two big names in Analytics Industry, Manoj Jasra and Jody Nimetz join us as Strategy Evangelists.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Welcome Manoj and Jody. Hope we have great time ahead.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Press Release:&lt;/div&gt;&lt;div&gt;&lt;p class="MsoNormal"&gt;&lt;b style="mso-bidi-font-weight:normal"&gt;&lt;i style="mso-bidi-font-style: normal"&gt;&lt;u&gt;&lt;span style="line-height:115%;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;font-family:&amp;quot;;font-size:10.0pt;"&gt;&lt;a href="http://www.in-rev.com/news/jan/newsjan5.html"&gt;InRev Enters Americas with GlobalThoughtz Buyout&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/u&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"&gt;For More Information:&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"   style="  line-height: 14px;font-family:Arial;font-size:13px;"&gt;&lt;a href="http://www.in-rev.com/#home"&gt;InRev systems&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"   style="  line-height: 14px;font-family:Arial;font-size:13px;"&gt;&lt;a href="http://www.globalthoughtz.com/"&gt;GlobalThoughtz&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1694029489872233681?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1694029489872233681/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1694029489872233681' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1694029489872233681'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1694029489872233681'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/inrev-buys-globalthoughtz.html' title='InRev Buys GlobalThoughtz'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-3613975542210239805</id><published>2009-01-01T02:34:00.000-08:00</published><updated>2009-02-10T08:01:05.675-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Entrepreneurship'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='InRev'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><title type='text'>InRev : Information Revolution Starts Now!</title><content type='html'>Finally today is the day for &lt;a href="http://www.in-rev.com/"&gt;InRev &lt;/a&gt;to come into existence. It has been a long and challenging path to make it happen but finally we could realise our dream of starting own company. And it has come with a promise to bring Information Revolution in the World.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;img src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SVyc5JHu2MI/AAAAAAAAMpw/bO6DQeA4tc0/s400/Banner.gif" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 90px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5286272568140945602" /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;div style="text-align: left;"&gt;Last decade has been the period of development for Risk Management, Marketing Analytics and Web Analytics; and these areas have shaped up well. The challenge however remains in the integration of all these services to make optimal decisions.&lt;/div&gt;&lt;div style="text-align: left;"&gt;There are several challenges including making Web Analytics more Marketing friendly, and taking developments of Business Intelligence and Decision Management areas in Non-Web Environment to Web. We have entered the Market to address these areas, and will be working to integrated the Web and Non-Web data to provide an integrated platform.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="color: rgb(255, 0, 0);"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Company Info:&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;InRev transforms business by making all possible information available at all times. We combine Domain Knowledge, Trusted Reporting Structure and innovative applications to help companies advance their Business Decisions. We serve across all stages of Business Intelligence and Decision Management areas, right from Data Extraction and Integration, to Strategy Consulting using the Intelligent Insights of the Business.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;InRev is the promise to the World to take the Information Extraction and Usage to the next level. We plan to make use of every possible data, and process them to build Killer Apps that brings an Information Revolution in the World.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(255, 0, 0);"&gt;Products and Services:&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;• ETL Suite&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;InRev ETL Suite connects to all types of data sources, and integrates them. It has a Data Processor which helps in creating new variables and preparing OLAP cubes.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;• MIS Reporting&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Data Visualization, Executive Dashboards and Executive Summary Reports are available at the click of the mouse. It has inbuilt best in class data security measures and tested fail proof architecture to support huge amount and complexity of data.&lt;/div&gt;&lt;div style="text-align: left;"&gt;InRev Reports are very user friendly, and it is probably the only reporting tool in the World to give every user what they want. It has different interfaces for people at various positions. It is sure to be loved by all, from Analysts to the CEOs.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;• Analytics and Consulting&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;InRev provides Consulting Services in various areas of Analytics including Database and Marketing Analytics, and Risk Management. InRev has Consultants, who are experts in Predictive Modeling, Optimization and Portfolio Analytics, Business Rules Management, Model Development and Deployment.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;• Decision Management Tools&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;World has various BI Tools, but yet we thought we will add value. We provide the tools that exactly fit your business needs, and do not burden you with huge costly package. We provide tools for various Statistical tests of the data including Information Value and Single Factor Analysis. Other products include Bayesian Risk Tables, Natural Segmentation, and Objective Market Segmentation etc.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;• Professional Services&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Huge investment in BI Tools is everyone’s problem specially when there are very few people who can use it. InRev addresses this issue by providing Consulting Experts who can work in client site to solve the business problem or train the internal resources.&lt;/div&gt;&lt;div style="text-align: left;"&gt;The Expertise Areas include SAS™, BusinessObjects™, CART™ from Salford Systems, Model Builder™ from Fair Isaac etc. We also provide consulting services for various open source tools like OpenI™, JasperReports™, Tableu™, and Mondrain™.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 153);"&gt;• Open Strategies&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Open Strategies is the major differentiator for InRev from other Vertical Solutions players. The Open Strategies include two initiatives:&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0);"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://f-cube.us/reports.aspx"&gt;F Cube (Forecasts For Free)&lt;/a&gt;:&lt;/span&gt;&lt;/span&gt; InRev brings the latest Macro-Economic Forecasts for the US and Global Economy. And it brings for free for use for all purposes including commercial.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;div style="text-align: left;"&gt;InRev will however charge for any ad-hoc requests made by its clients for specific reports or forecasts, which are not included in the regular offerings. Additional revenue source for this initiative will be the Advertising. &lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0);"&gt;Cricketing Queries&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: rgb(204, 0, 0);"&gt;:&lt;/span&gt; InRev plans to make a user friendly simulator for World Cricket Reporting and Forecasts. It will include all basic reporting functions from the cricketing world, to prediction of Player and Team Performance.&lt;/div&gt;&lt;div style="text-align: left;"&gt;This initiative will be done in partnership with companies involved in Cricket. Advertisement and Ad-hoc request processing will be revenue sources for InRev.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;I am very excited about my new venture, and am happy to have great team with me. Laxmi's background as a successful business person fighting crisis times, and Deep's passion and expertise in analysing Economic Data to make business decisions are some of the major strengths we have.&lt;/div&gt;&lt;div style="text-align: left;"&gt;I have few other folks with me. Will keep updating on them and products and services of InRev in days ahead.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Would appreciate you feedback and/or comments. Please give them via comment to this post or email me.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Very Happy New Year to you and your family. Have a great year ahead.&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;Cheers!!&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-3613975542210239805?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/3613975542210239805/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=3613975542210239805' title='9 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3613975542210239805'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3613975542210239805'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2009/01/information-revolution-starts-now.html' title='InRev : Information Revolution Starts Now!'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_3NBkye2x4mQ/SVyc5JHu2MI/AAAAAAAAMpw/bO6DQeA4tc0/s72-c/Banner.gif' height='72' width='72'/><thr:total>9</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8867431073480891450</id><published>2008-12-15T19:52:00.000-08:00</published><updated>2008-12-15T20:21:25.125-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Blogging'/><title type='text'>A Sad Morning! But It's Just Fine.</title><content type='html'>I did everything today what I am use to doing. Woke up, got freshed, prepared and had my cup of tea. Got the newspapers -- Time of India and Economic Times.&lt;div&gt;Got very excited with the news. ET talks about lowered Interest on Mortgages and TOI talks about India's Historic Win over English Cricket Team. WOW, I am so happy.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Then I opened google reader to see what my blogger friends are saying. There was just one update. Ron Shevlin writes about &lt;a href="http://marketingroi.wordpress.com/2008/12/15/the-end-of-the-story/"&gt;ending his bloggin&lt;/a&gt;g. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Well let me tell you guys, Ron's blog was my favorite one. I am very sad to read this post from him. But I remember Abhimanyu, Arjuna's Son, in Mahabharatha and the holy lesson from it. He dies inside the Chakrabeu (a War Technique used by Kauravas forming Concentric Circle and a epicenture of Power) just because he didnt know how to come out. All he knew was to break the circle and get inside, and he did it best. But at the end, he lost his life in the trap. Sad!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is true that we like few things at times and want to prove ourselves on certain parameters. We get into it and then realise that this is not something we wanted to do. We want to get back but we will have two opposing forces not allowing us to.&lt;/div&gt;&lt;div&gt;1. Inertia -- have been doing for long; and now how can I get back!!&lt;/div&gt;&lt;div&gt;2. Fear -- we fear of losing of what-ever is achieved from it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I am happy that Ron has overcome both of these factors, and come up strong to end his blogging. His departure is a huge loss for the social media sector; and it has happened when there are not many good Marketing Analytics blogs around. But I am sure someone else will come up to fill this gap, and a perfectionist like Ron will create something more exciting somewhere else. I would love to follow his writings in Aite Group site/blog.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The only thought that is coming to my mind now is -- Why the Hell Favorites have Short Life? Today it proves again ... Good Things Come in Small Packets.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;All the best Ron. Have Great Career Forward! Kill it, but please do not destroy it. Let your blog remain.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8867431073480891450?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8867431073480891450/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8867431073480891450' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8867431073480891450'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8867431073480891450'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/sad-morning-but-its-just-fine.html' title='A Sad Morning! But It&apos;s Just Fine.'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4525029072108751740</id><published>2008-12-13T20:39:00.000-08:00</published><updated>2008-12-13T21:21:27.954-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Strategy Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Web Analytics'/><title type='text'>Websites for Robots or Humans?</title><content type='html'>Are you building a Website or a Blog? Think what are you making it for. For a Robot or for Humans.&lt;br /&gt;&lt;br /&gt;I know you will say, you are building it for Humans and you don't care for the Robots. But I can give you some strong reasons why you should be caring robots.&lt;br /&gt;&lt;br /&gt;Let us take two people building website -- first a Web Analyst and second a Search Engine Optimizer.&lt;br /&gt;&lt;br /&gt;Web Analyst picks five points:&lt;br /&gt;1. Site should look attractive; people must enjoy it.&lt;br /&gt;2. Page traversal needs to be easy and friendly&lt;br /&gt;3. Let me put colors blue and red; blue signifying stability and red performance. We are gonna be a company which provides stable solutions with above the market performance.&lt;br /&gt;4. My business model has a ad revenue part; let me put ads on the right hand side where people are likely to click. But will not keep ads from day one; instead start one by one each month after 6 months.&lt;br /&gt;5. Will have to make the site search engine friendly; will define metadata.&lt;br /&gt;&lt;br /&gt;Search Engine Optimizer picks the other five:&lt;br /&gt;1. Make w3c standard, and define metadata&lt;br /&gt;2. Create content with as much links as possible&lt;br /&gt;3. Find as many good and similar websites as possible; let me add their link in mine and seek reciprocative favor&lt;br /&gt;4. Add as many keywords as possible in the inside pages; include wrong spelling to the major keywords (let me tap those search queries with typos e.g. laon, loon, loan\ etc for loans)&lt;br /&gt;5. Now let me put adds on the website; and build a good looking website over it.&lt;br /&gt;&lt;br /&gt;Great approaches. Do you think, the second one looks so selfish? Well, let me analyze the after effects.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;First Site :&lt;br /&gt;Have small number of regular visitors, who are happy with the site. They admire the Website and copy the design for their own site.&lt;br /&gt;Less traffic with little favor from the Search Engine crawlers. Frustration with less earnings and start adding more and more ads with no results.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Second Site :&lt;br /&gt;High traffic but with unhappy visitors. They dont admire the site, but search engines keep on pushing them to this site. Visitors start liking site slowly and when they know the site traffic is huge, they will like more. And even start to write reviews of the site, may be critical!!&lt;br /&gt;Optimism comes with traffic and earnings, and it gives more room for improvement by listening to feedback and market buzz.&lt;br /&gt;&lt;br /&gt;Analysis of the Result:&lt;br /&gt;First one has given too much focus on marketing, and to understand others. This can seldom help. Human Nature is not predictive, and mostly what humans like is the success. And they don't like failures however good it be.&lt;br /&gt;Don't agree? Search your inner self and try to answer few questions below:&lt;br /&gt;1. Why did Amitabh Bachan won the hottest Vegetarian Contest? Is he that HOT even now?&lt;br /&gt;2. Why do we worship and admire Gautam Buddha? Is he not the same Siddarth who left his mum and went in search for Peace?&lt;br /&gt;3. Why do you admire Japan and not Somalia? Isn't it the economic reasons behind it? Else who in the World has shown more cruelty than Japanese in World War II!! But still.&lt;br /&gt;&lt;br /&gt;The underlying fact is do the best to sell yourself, and don't bother about if anyone like it or not. Just do it and give your best. People will like it at one point or the other, provided you are able to reach them again and again.&lt;br /&gt;&lt;br /&gt;Re. robots, be as friendly as you can because they don't change. The thing that can change is either you or the creator of the Robot. Keep track of what the creator thinks, and can do. And change yourself in accordance to how the creater changes his robot.&lt;br /&gt;&lt;br /&gt;After all, all we want from a website is its ability to solve our problem. Looks hardly matter. And so does our experience while visiting the site. And in this crowded world, I can hardly remember any sites, all I do is Google. So whatever I like, I will land up to a place where Google The God takes me. Isn't that true for you also?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4525029072108751740?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4525029072108751740/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4525029072108751740' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4525029072108751740'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4525029072108751740'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/websites-for-robots-or-humans.html' title='Websites for Robots or Humans?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8346646424744600478</id><published>2008-12-13T04:07:00.000-08:00</published><updated>2009-03-18T00:50:49.164-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Social Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Twitter'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing Analytics'/><title type='text'>Twitter Tricks : Getting 500 Followers in 4 days</title><content type='html'>Few of my friends called me to &lt;a href="https://twitter.com"&gt;Twitter&lt;/a&gt;. Had known this company for sometime but didn't have so much energy to start something else again. I was already using &lt;a href="http://www.orkut.com"&gt;Orkut&lt;/a&gt;, &lt;a href="http://www.facebook.com"&gt;Facebook&lt;/a&gt;, &lt;a href="http://www.linkedin.com"&gt;LinkedIn &lt;/a&gt;for Networking; &lt;a href="http://www.stumbleupon.com"&gt;StumbleUpon &lt;/a&gt;for time pass; &lt;a href="http://knol.google.com"&gt;knol &lt;/a&gt;and &lt;a href="http://www.blogger.com"&gt;blogger &lt;/a&gt;for writing articles etc. I was actually over packed.&lt;br /&gt;&lt;br /&gt;But Bibek and Lokesh inspired me to join it 5 days ago. I thought of giving it a try. But a greedy Marketer came to existence, when I read that the success out there is to increase the followers! I thought of a strategy for it with all the analytics I have been doing. The result -- 563 followers till now.&lt;br /&gt;&lt;br /&gt;Here is my strategy. It has three principles.&lt;br /&gt;1. People usually reciprocate the favor done to them.&lt;br /&gt;2. People who follow other people like you have high chances of being your follower.&lt;br /&gt;3. The chances of conversion are more with more chances given to people.&lt;br /&gt;&lt;br /&gt;Implementation Steps:&lt;br /&gt;Step 1 : Go to the Twitter profile of people who are like you.&lt;br /&gt;&lt;br /&gt;Step 2 : Follow all his followers&lt;br /&gt;&lt;br /&gt;Step 3 : Everyday check who is not following you at &lt;a href="http://friendorfollow.com/"&gt;FriendorFollow&lt;/a&gt;; if someone does not follow you, un-follow him and then again follow him.&lt;br /&gt;Remember people wont know when you un-follow him, but he will keep on getting mail when you follow. Do this till someone follows you. Test his patience or his arrogance what ever you may call :D&lt;br /&gt;&lt;br /&gt;My Plan is to get 20k followers in 3 months. Let me see if I can get that. Do you want to do the same? Let me know if you implement this strategy. Would like to know if it works for you or not.&lt;br /&gt;&lt;br /&gt;Good Luck!! Happy Twitting.&lt;br /&gt;&lt;br /&gt;Want to add me at Twitter. &lt;a href="https://twitter.com/leplan"&gt;Please do it now.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8346646424744600478?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8346646424744600478/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8346646424744600478' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8346646424744600478'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8346646424744600478'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/twitter-tricks-getting-500-followers-in.html' title='Twitter Tricks : Getting 500 Followers in 4 days'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1875957597497407668</id><published>2008-12-10T01:17:00.000-08:00</published><updated>2008-12-10T01:58:09.764-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Just For Fun'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Consulting'/><title type='text'>Cover Your Ass or Kick Ass</title><content type='html'>When you work in a Consulting Environment, you are always challenged to perform. And mostly when you work being a client contact person, its more critical. To survive and grow in this environment, all you need to do is -- follow the following principle.&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;Cover Your Base (CYB) or Cover Your Ass (CYA)&lt;br /&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;This theory says, whatever you do never leave anything patchy. Never go wrong. Forget about performance but be stable and perfect.&lt;br /&gt;&lt;br /&gt;But again, can you grow if you just keep following this? If you just think or care your ass, how will you work to solve the greater business problems. Serious issue huh!!&lt;br /&gt;&lt;br /&gt;Well. Don't worry, there's a solution too. Follow the new principle -- Kick Ass.&lt;br /&gt;&lt;br /&gt;Forget about your ass (leave it open), and go on kicking others ass. And all you need to do to follow this principle is to remember its two postulates.&lt;br /&gt;&lt;br /&gt;&lt;div&gt;1. Life's purpose is to kick as many asses as possible. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;2. The world is full of asses.&lt;br /&gt;&lt;br /&gt;Fair Enough!!&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1875957597497407668?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1875957597497407668/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1875957597497407668' title='7 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1875957597497407668'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1875957597497407668'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/cover-your-ass-or-kick-ass.html' title='Cover Your Ass or Kick Ass'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>7</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8696498425818069046</id><published>2008-12-09T07:02:00.000-08:00</published><updated>2008-12-09T07:46:20.613-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Sub-prime Crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='Stock Market'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Have Dollars, Sell It OFF</title><content type='html'>US Economy is in problem, everyone knows it. First the sub-prime crisis, then the overall Financial Crisis due to liquidity crunch, and now overall economy in recession. No one should be unaware of this fact.&lt;br /&gt;&lt;br /&gt;But are you following the Financial Markets? If yes, then you must be knowing that value of USD is increasing w.r.t. all major currencies of the World. Surprising huh!!&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/ST6PrkD_ivI/AAAAAAAAKD8/C2TZSeZphlM/s1600-h/new+view.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/ST6PrkD_ivI/AAAAAAAAKD8/C2TZSeZphlM/s400/new+view.jpg" alt="" id="BLOGGER_PHOTO_ID_5277813791902370546" border="0" /&gt;&lt;/a&gt;Earlier when the sub-prime crisis started people throughout the World just got panicked and lost their confidence in US Economy. They started doing transaction in other currencies, and selling whatever dollar they have. In this period, Indian Rupees went stronger against dollar from Rs. 45 per dollar to Rs. 39 per Dollar in 4 months window.&lt;br /&gt;This was obvious as people had more confidence in Indian Economy than US. But suddenly dollar value started rising while the US Economy was going from Bad to Worse. Investment Banks collapsed, then the major banks went into crisis and now Auto Companies are in the verge of collapse, the employment scenario look gloomy; but still dollar rises.&lt;br /&gt;&lt;br /&gt;Few argue that these things are obvious because by this time other World Economies went into crisis. But are other Economies worse off than US? It is not specially when I consider Indian Economy. Europe and Japan are in recession; but China and India are not. So, why does value of dollar increases against these currencies?&lt;br /&gt;&lt;br /&gt;It is all because US Economy dominates the World, and specially whole of Asia is run by American Investments. When the American investors had bad time at home, all they could do is sell overseas operations or buy dollar from outside and fund their US operations. The impact is so huge that US Govt. had to sell hundreds of billions of dollars to few of the Economies to control the dollar shortage. Korea South, Taiwan and others took about 30 to 50 billion dollars each from US; but still the money market seems skewed towards dollar shortage.&lt;br /&gt;&lt;br /&gt;This could lead to serious consequence of dollar collapse in coming days. And it can only get more serious if US govt. have actually pumped more dollar by printing it to fight the crisis. With more dollar floating in the market than it was a year back and patchy economy brought by sub-prime and mortgage crisis, all we can expect is a steep correction. I expect it to fall at-least by 30 to 40% against all major currencies as soon as the markets starts getting normal. This however wont be so bad news for US Economy and the US Companies; but it will hurt the general public, the consumers.&lt;br /&gt;&lt;br /&gt;So my suggestions general US population is that, just sell the dollar off. Buy some Indian Rupees or Euros, and wait for one year to get a huge bonus. May be it will bring some cheer for you at the end of the crisis. Else you will again lose, lose the value of money you have, and lose the opportunity gain that you could have got.&lt;br /&gt;&lt;br /&gt;Good luck!!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8696498425818069046?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8696498425818069046/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8696498425818069046' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8696498425818069046'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8696498425818069046'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/have-dollars-sell-it-off.html' title='Have Dollars, Sell It OFF'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_3NBkye2x4mQ/ST6PrkD_ivI/AAAAAAAAKD8/C2TZSeZphlM/s72-c/new+view.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-30307191555910240</id><published>2008-12-08T05:45:00.000-08:00</published><updated>2008-12-08T07:03:58.070-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Sub-prime Crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='Investment'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Stock Market'/><title type='text'>Economic Crisis, Liquidity Crunch and Cash Bubble</title><content type='html'>Wait for few months more and you will see growth. Growth in all quarters be it stock market, or the economic activity. Its not because everything that has gone wrong for last one year in US is getting back, and also not because World governments have been doing a lot to being economy back on track. But because of one evil that exists now-- CASH BUBBLE.&lt;br /&gt;&lt;br /&gt;We have been hearing about people selling whatever commodity they have. From stocks to metals, from houses to currencies everything is being sold. But if you consider the principle of Trade, is it possible to sell without people buying it? No right!!&lt;br /&gt;Even if we consider it is possible, if people are selling in such an huge extent and not buying, where the hell they are keeping the money? Banks!! No way, all banks are facing liquidity problems and it is understood that people are not parking their cash in Bank too. They are just keeping cash with themselves.&lt;br /&gt;&lt;br /&gt;This phenomena has increased also because of many market analyst suggesting people to keep cash at times of crisis. This is a good suggestion, but is cash a commodity whose value remains same? No. People are forgetting this fact. But thats fine, I am not discussing that today.&lt;br /&gt;&lt;br /&gt;I see all of my friends to relatives, from employees to organizations all are saving cash. Ofcourse this do not include who are not able to finance their own operations, but the others who have good disposable income. They are not spending or investing.&lt;br /&gt;Above it, governments are printing more and more cash. From US to EU, from China to Japan, and from India to Kuwait everyone is pumping money to the World economy. But still economy is not growing and consumption of products are coming down. Where the hell is the money going? I am surprised!! Are you also??&lt;br /&gt;&lt;br /&gt;Well I found the answer, money is in the hands of people. Banks and Govts don't have it. This has in one side created a cash crunch, and the other side CASH and DISTRUST BUBBLE. Its just few months for it to burst, and then we see a lot of economic activity around. After all none of the recessions have remained for more than a year and this too will not remain for long.&lt;br /&gt;&lt;br /&gt;If you have cash, then today is the time when you will have to invest. ICICI Bank share is at Rs 300 or Cisco share is at $20; chance to own huge number of these high value share may not come again. I expect there will be at-least 100% increase in stock prices of these sound functioning companies. Don't be late, just buy it and be patient for the cash bubble to burst. Move early and be at the top. Or wait for others to join in and get lost in the crowd. Choice is yours.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-30307191555910240?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/30307191555910240/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=30307191555910240' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/30307191555910240'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/30307191555910240'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/economic-crisis-liquidity-crunch-and.html' title='Economic Crisis, Liquidity Crunch and Cash Bubble'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5212109732257769822</id><published>2008-12-07T08:25:00.000-08:00</published><updated>2008-12-07T08:58:07.706-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Blogging'/><category scheme='http://www.blogger.com/atom/ns#' term='Job'/><title type='text'>Why Do You Blog?</title><content type='html'>Why Do You Blog? This is one of the common question people ask me. I have lots of reasons to do it. One of them being sharing my experiences to people around the World and get their views. This is a two way medium and I enjoy learning in this way than reading a book and giving lectures.&lt;br /&gt;&lt;br /&gt;Many people find this reason of mine satisfactory, while others cross question. One of my friend asked me today, "Do you waste so much time just to do this?" Well, I had no answer for him. I told him to see my blog for the answer, and this post is the answer for it.&lt;br /&gt;&lt;br /&gt;First thing is I don't feel I am wasting my time. I do it because I enjoy doing it. If I had not been blogging I would have been playing Age of Empires, Football or Chess. These are my favorite games. But the problem with the games is, you need a opponent and each time you win you need a better opponent to remain motivated. In team games, you will also need the team members and the necessary amenities!! And in this busy life, and an urban life its not easy to fulfill these requirements. So I choose to write blog.&lt;br /&gt;&lt;br /&gt;Believe me, I started this out of my passion for Analytics field. And later took it forward as there were not many blogs that talk about Marketing Analytics, specially those who talk about the Technical Details. I am trying to address these in my blog.&lt;br /&gt;&lt;br /&gt;Lately I found that blogging has helped me a lot; much more than I had thought it would. Few of my achievements are:&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;1. Strong Personal Network&lt;/span&gt; : I know a lot of people out of my college and companies I had been. This is possible by Networking Sites also, but blogging enhances without your personal effort of networking. I get at-least five Facebook and LinkedIn request every month. All this with lots of love from my readers. I simply love this.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;2. Job offers&lt;/span&gt; : I get at-least one job offer every month. I don't know if everyone in the industry gets it, but I feel its the blog effect. Most of these offers mention reference to my blogging.&lt;br /&gt;Other interesting thing is, you don't have to prepare for the job interviews!! People know your knowledge, and in the right way.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;3. Marriage Proposals :&lt;/span&gt; Not many, but I have received a few. It is so great feeling to get such message from people you don't know. Things move or not, its certainly something to cheer.&lt;br /&gt;&lt;br /&gt;With all these things in mind, I consider Blogging as one of the best possible medium to create Personal Brand. But when you consider Financial Factor, it has not helped for me directly. It has, however, opened doors for me to earn more!&lt;br /&gt;&lt;br /&gt;This is all I have to say. Now its your turn. I am interested to know what you feel. Please share your experiences, views or comments. I would love to know what you think.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5212109732257769822?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5212109732257769822/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5212109732257769822' title='16 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5212109732257769822'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5212109732257769822'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/why-do-you-blog.html' title='Why Do You Blog?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>16</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2430907030320415226</id><published>2008-12-03T05:54:00.000-08:00</published><updated>2008-12-03T07:56:19.159-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Economic Crisis to Analytics</title><content type='html'>Economic Crisis has hit the World. Now it is not only the US Crisis but a Global One and like never before all the World Governments are doing their best to minimize its effect. Financial Institutions are worst hit followed by Real Estate. This has drilled down to other industries, and now from Telecom to Retail every sector is affected. What has been the effect on Analytics Industry?&lt;br /&gt;&lt;br /&gt;Analytics as an industry seems to have got boost. I see a lot of Job Vacancies for Marketing Analytics and Risk Management everyday in all medias, be it in Web (Naukri.com, LinkedIn etc.) or Newspaper (I read Times of India and Economic Times). Even more surprising is to see many Analytics and Business Intelligence start-up companies coming up.&lt;br /&gt;I am not sure if this is the trend everywhere or just in India. But it is really surprising (yet true) that Analytics Jobs are everywhere wherever you see.&lt;br /&gt;&lt;br /&gt;Does this mean when Economics fall, people realize the importance of Analytics?? I have no answer but I wont be surprised if someone proves it.&lt;br /&gt;&lt;br /&gt;Long back I had read a comparison of importance of Three Major Professionals -- Engineers, Doctors and MBAs with Economists and Sociologists. Let me share with you guys here.&lt;br /&gt;&lt;br /&gt;When a country is poor and is having lots of social and economic issues, the people who earn the highest are the Doctors (e.g. most Africa, Asian LDCs) followed by Engineers and MBAs. In these Economies, Economists and Sociologists hardly have any role to play.&lt;br /&gt;&lt;br /&gt;When country starts growing the importance of Engineers rise, and their salaries too. They overcome the Doctors and at later stage MBAs overcome all (e.g. in India, China etc). Till this stage Economists and Sociologists role is very limited. (I hardly see any economist making a news in India!! Surprised? Well, don't be. Its the reality)&lt;br /&gt;&lt;br /&gt;Now comes the developed World. People hardly want to study Technical subjects (got to know from my friends; but not first hand knowledge). And most Technicians are from Underdeveloped and Developing Nations who serve these economies. This is so normal as Doctors and Engineers have very limited role to play here. Infrastructures are there, and system is there. Here managers rule, and Economists and Socialists rule more. Because this is the time when the society needs values with value creaters,  and thoughts with philosophers.&lt;br /&gt;&lt;br /&gt;When I remember all these stuffs and I see the increased activity of Analytics Industry in the Crisis Time, I feel its the Analysts Time. The time has come, and we have got this rare opportunity and we should capitalize on it.&lt;br /&gt;By the time Crisis ends, Analytics should establish itself as an Important Business Function on the line of Marketing, IT, and Operations. This would mean every big organization having a CAO (Chief Analytics Officer) along the lines of COO and CMO.&lt;br /&gt;&lt;br /&gt;Is this possible? I feel, yes. With the Software Biggies (Oracle, Microsoft, IBM) bringing BI Solutions and many specialized BI and Analytics companies bringing great EDM products this is coming to becoming a reality. Not to forget is the contribution of smaller Analytics Consulting Companies that actually uses (and helps clients to use) these tools to bring efficiency to Business.&lt;br /&gt;&lt;br /&gt;What is your take on it? Are you with me? Or against me? Please share your feedback and comments here.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2430907030320415226?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2430907030320415226/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2430907030320415226' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2430907030320415226'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2430907030320415226'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/economic-crisis-to-analytics.html' title='Economic Crisis to Analytics'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-3742909997244382469</id><published>2008-12-02T00:38:00.000-08:00</published><updated>2008-12-02T02:11:18.331-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Cricket'/><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Terrorism'/><category scheme='http://www.blogger.com/atom/ns#' term='Mumbai'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Why Do Europeans and Australians Over React?</title><content type='html'>When there was bombings in London and Madrid, there was no big cry in India or any Asian countries. It was taken as a security failure and everyone believed that the respective countries will take care of the situation.&lt;br /&gt;&lt;br /&gt;Now when there is terror attack in Mumbai, touring English Cricket Team choose to leave India citing security reasons. They left the 7 ODI series in the middle with India winning the series 5-0. Was this done to save it from becoming 7-0? Or is it usual practice of pulling touring team back? I am not sure of it.&lt;br /&gt;&lt;br /&gt;England and Australia are masters of pull-out. They have done similar things with Pakistan, Sri Lanka and Zimbabwe earlier. Now they have done to India. Should not this be reciprocated by these Asian nations saying they wont tour those countries too? Or is England safe and Asian not safe for Cricket?&lt;br /&gt;England, Australia and New Zealand have even started talks about shifting World Cup 2011 from Asia to Australia-New Zealand at the time when more than 80% of World Cricketing budget come from Asian four. What does this signify? I have some serious reservations against the bias people outside have against South Asian Nations.&lt;br /&gt;&lt;br /&gt;Europe's over reaction stories are plenty. Once Europe used to be one of the best destination market for Nepalese Hand Made Mats, and many people took bank loans to produce these high quality Mats. The economy was booming, and Nepal was gaining good here. Suddenly a news came from European Union regarding banning of Nepalese Mats for use of Child Labors. It was a great step taken by the Developed and Civilized Nations to preserve Child Rights, which ended many villages around Kathmandu into becoming Banks' NPAs. It not only harmed the children but their parents too.&lt;br /&gt;&lt;br /&gt;Shocking!! This is a reality. Europeans and Australians often Over React. These are just few example. And no one knows when their rights or environment agenda comes to hurt you. Anyone knows why they do it? Or it is us who does not do it?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-3742909997244382469?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/3742909997244382469/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=3742909997244382469' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3742909997244382469'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3742909997244382469'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/why-do-europeans-and-australians-over.html' title='Why Do Europeans and Australians Over React?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-461594320948842885</id><published>2008-12-01T20:46:00.000-08:00</published><updated>2008-12-01T20:59:24.941-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Sub-prime Crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Human Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='Job'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Economic Crisis Hit : Move to Work From Home</title><content type='html'>There are many reasons now to work from home and avoid going to office. If you are in HR or in Operations, better think early.&lt;br /&gt;&lt;br /&gt;1. Low Power cost -- you don't have to pay for electricity for Employee's home.&lt;br /&gt;2. Terrorists might attack the office premise but they are not going to bomb multiple employee's house. Maximum they can attack a person, and that also have less probability.&lt;br /&gt;3. When people work from home, they end up working more than they do at office. Being at office can be their excuse for low productivity, but when its work from home they will have to show productivity through results.&lt;br /&gt;4. Save office space cost.&lt;br /&gt;5. Save Office Maintenance Cost including Tea/Coffee and snacks,  toilet papers,  printing paper etc.&lt;br /&gt;6. Have least tension in your head; employee enjoy home and you enjoy your smooth business ride.&lt;br /&gt;7 Above all score high in Employee Satisfaction score.&lt;br /&gt;&lt;br /&gt;If your company is hit by economic crisis, then certainly think of it. IBM and CISCO has started moving this way. It might be your turn now.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-461594320948842885?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/461594320948842885/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=461594320948842885' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/461594320948842885'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/461594320948842885'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/12/economic-crisis-hit-move-to-work-from.html' title='Economic Crisis Hit : Move to Work From Home'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6975482821241574909</id><published>2008-11-30T22:51:00.000-08:00</published><updated>2008-11-30T23:53:13.039-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='Crime'/><category scheme='http://www.blogger.com/atom/ns#' term='Terrorism'/><category scheme='http://www.blogger.com/atom/ns#' term='Mumbai'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='Pakistan'/><title type='text'>Fighting the United States of Terrorism</title><content type='html'>Terrorism, bombings and killings have started taking a big space in our thought. Thanks to the regular bombings in the Indian cities. We fear, we feel anguish and we condemn; and then we again get our live going. We are after all working class people, and have to work to earn our living.&lt;br /&gt;&lt;br /&gt;Recent Terrorist attacks in Mumbai however was different. These Terrorists were cold hearted people, who had no demands or no goals apart from killing, destroying and they were prepared for death. The fight went for around 60 hrs with many security agencies of India fighting to end the crisis. Even the NSG believes that the mission was not easy, and they had to give their best to bring those terrorists down. This is surprising!&lt;br /&gt;&lt;br /&gt;There are many rumors about the cause of the attack, and many more regarding the involved party in it. Interestingly Deccan Mujahidin has claimed responsibility, and investigators have found Pakistani and Malaysian links. Whatever the cause be, it is condemnable and action needs to be taken against these people, where ever they are. They need to be tracked and acted with force. This is something everyone believes.&lt;br /&gt;&lt;br /&gt;Few questions that arise in my mind are:&lt;br /&gt;1. Does LeT and other Pakistan based Terrorist organizations have the capability to take such deadly steps?&lt;br /&gt;2. Did Pakistan based Terrorist organizations get active help from Al Quida?&lt;br /&gt;3. Attack on Jews, Americans and Britons show sign of bigger mission. Is this linked to Hamas, Hizbollah or the Likes?&lt;br /&gt;4. Is Indian Police force so unprofessional to not control the indiscriminate firing in its Central City Railway Stations?&lt;br /&gt;5. Does ISI actively involve itself in War against India? Or some other outfit is trying to sour relations between India and Pakistan?&lt;br /&gt;&lt;br /&gt;The questions are plenty. The cause of worry is increasing. It is also increasing because the level of attacks have increased. This was one of the most sophisticated attack anywhere in the World. And India is chosen for it. Does this signify that India is in limelight of International Unified Terrorist groups?&lt;br /&gt;&lt;br /&gt;Whether or not India is in the limelight, one thing is sure. There is a deep co-operation between all such out fits. And this has to tackled giving the respect, and an International Body needs to be formed to tackle this. And this body should not only look at current trends of Terrorism and counter insurgency, but need to go to the root of all such attacks, and address the concern.&lt;br /&gt;&lt;br /&gt;After all killings and counter killings does not end dispute. It increases further. Everybody should understands this and act responsibly.&lt;br /&gt;&lt;br /&gt;Having said this, India's preparation for Intelligence and Counter Insurgency seems very poor. Needs to upgrade it to a great height to match the best in the World. Minister's resignation does help little to stop such acts, it can only calm people. When India is poised to become future Super Power in next 30 to 50 years, it needs to have its Intelligence Agency matching CIA, KGB or Mossad. And it needs to be prepared to launch counter strike with professional force like NSG within an Hour in any location in India.&lt;br /&gt;&lt;br /&gt;This might look more important to India's space program for now. And many people have commented that India needs to focus on Internal Security and serving hungry poor, and not waste money in Space Missions. But India should not stop progress to gain stability.&lt;br /&gt;&lt;br /&gt;We should not over react to make our future look dark. We want to live in peace, but that should not mean we compromise on Optimism for the coming generations. Space Missions and Scientific Researches should go on, and our Economic Growth should move ahead. Whatever comes by will have to tackled Professionally with the aim of beating their cause, and not only the Terrorists.&lt;br /&gt;&lt;br /&gt;If this attack is to hinder India's growth, then more growth is the answer to them. Not an Army launch along the Pakistan border but working with Pakistan Govt. for better Defense and Trade ties is the answer.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6975482821241574909?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6975482821241574909/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6975482821241574909' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6975482821241574909'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6975482821241574909'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/fighting-united-states-of-terrorism.html' title='Fighting the United States of Terrorism'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2506712601795157408</id><published>2008-11-27T04:25:00.000-08:00</published><updated>2008-11-27T05:07:10.783-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Blogging'/><category scheme='http://www.blogger.com/atom/ns#' term='Technorati'/><title type='text'>Death of Personal Blogs?</title><content type='html'>Most of the highly rated blogs are maintained by group and not by individuals. Seth Godin says in &lt;a href="http://sethgodin.typepad.com/seths_blog/2008/11/death-of-the-pe.html"&gt;his blog post&lt;/a&gt;. And he asks if this is the death of personal blogging?. He says, NO. I agree with him.&lt;br /&gt;&lt;br /&gt;Seth has taken the Top 10 Blogs from &lt;a href="http://www.technorati.com/"&gt;Technorati &lt;/a&gt;or from &lt;a href="http://www.alexa.com/"&gt;Alexa &lt;/a&gt;or &lt;a href="http://www.feedburner.com/"&gt;Feedburner&lt;/a&gt;. But if you look closely, you will find every new ranking ranks the blogs differently.&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/SS6WXnTKIwI/AAAAAAAAKDc/mAgz5U-sTxA/s1600-h/DSC04096.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SS6WXnTKIwI/AAAAAAAAKDc/mAgz5U-sTxA/s400/DSC04096.JPG" alt="" id="BLOGGER_PHOTO_ID_5273317546127926018" border="0" /&gt;&lt;/a&gt;&lt;span style="font-style: italic; font-weight: bold;"&gt;(Group Victory is different from Individual Victory.)&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;Seth is the most successful bloggers, in Marketing Domain, in terms of most rankings. He has huge numbers of feed readers, he has huge number of fan following in &lt;a href="http://apps.facebook.com/blognetworks/blogpage.php?blogid=84651"&gt;Facebook Blog Networks,&lt;/a&gt; and he is in &lt;a href="http://www.technorati.com/pop/blogs/"&gt;Top 20 in Technorati ranking&lt;/a&gt;s. He might have been trying to move up, and not making it might have forced him to write this post.&lt;br /&gt;&lt;br /&gt;But is it necessary to have good ranking? Well yes! If you are involved in any sector then it does make feel good if you reach the top in any rankings. But can you compare Best Movie Award to Best Actor Award? Well, not!&lt;br /&gt;I would take the group bloggers as Movies where the individuals are not as important as their competitors who come close solely. So Seth, there are no reasons to feel bad. Just keep up your good work! You are anyway the best actor in the industry. No matter what the rankings say and how your movie perform.&lt;br /&gt;&lt;br /&gt;May be we need some way to measure individual performance. Technorati does not rank blogger but ranks Blogs. A Blogger Ranker is the solution to this issue. Anyone does that? Or shall I start a business out of it? Suggest me!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2506712601795157408?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2506712601795157408/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2506712601795157408' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2506712601795157408'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2506712601795157408'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/death-of-personal-blogs.html' title='Death of Personal Blogs?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_3NBkye2x4mQ/SS6WXnTKIwI/AAAAAAAAKDc/mAgz5U-sTxA/s72-c/DSC04096.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7011895234602791288</id><published>2008-11-26T01:03:00.000-08:00</published><updated>2008-11-27T04:17:50.308-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Global Governance'/><category scheme='http://www.blogger.com/atom/ns#' term='Terrorism'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><title type='text'>Terrorist Attacks : Dont only Condemn, but Act</title><content type='html'>Terrorist attacks are increasing in the faster pace in India, and the World. This shows more than just the failure of the Defense and Home Security forces, it marks the failure of the society as a whole. Govt. should take the leadership and prepare a grand plan for fight such terrorist organizations, and intellectuals need to be trained to train the general public.&lt;br /&gt;&lt;br /&gt;I would recommend few things to the Govt. and the Civil Society.&lt;br /&gt;&lt;br /&gt;1. We need to Educate People on Terrorism Acts so that people be careful, and fight themselves too. Police or Army alone can in no way stop such acts.&lt;br /&gt;2. Govt. needs to address the root causes from where such terrorism acts originate. There must be some serious flaw to force people take such dreadful acts. Intellectuals and Civil Society should do more work here, as govt. may find difficult to find out such reasons.&lt;br /&gt;3. Govt. and people just needs to focus on their work, and neither should over-react. Terrorism acts does not harm more than what the over reaction does.&lt;br /&gt;One of the reason for US Fiscal and Financial Crisis goes to the over reaction of 2001 Terrorists bombing of Pentagon. The huge defense and homeland security budget gave govt. very little money to spend for Economic Causes. This should not happen in India.&lt;br /&gt;&lt;br /&gt;My recommendation is that, use the people power where possible. They will be one who see the first instances or who are hurt. So if they are ready to tackle the situations, expenditure of both the man and materials will come down.&lt;br /&gt;&lt;br /&gt;How about starting Martial Arts in all Schools? Just a thought.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7011895234602791288?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7011895234602791288/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7011895234602791288' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7011895234602791288'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7011895234602791288'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/terrorist-attacks-dont-only-condemn-but.html' title='Terrorist Attacks : Dont only Condemn, but Act'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-250478416005782658</id><published>2008-11-25T05:05:00.000-08:00</published><updated>2008-11-26T01:00:37.242-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Facebook'/><category scheme='http://www.blogger.com/atom/ns#' term='connect'/><title type='text'>Are you in Facebook? If yes, I seek your help</title><content type='html'>One of my friend, &lt;a href="http://engineeringanalytics.blogspot.com/"&gt;Deep Sherchan&lt;/a&gt;, has registered my blog "Business Analytics" to the Blog Networks in Facebook. And I got a confirmation email from the same. But interesting, 10 people needs to confirm my ownership of the blog.&lt;br /&gt;&lt;br /&gt;Please help me here. You can directly reach the &lt;a href="http://apps.new.facebook.com/blognetworks/blogpage.php?blogid=84651"&gt;voting page from here&lt;/a&gt;. And if you like my blog, do not forget to be fan. It will help me get better rank.&lt;br /&gt;&lt;br /&gt;Most importantly, it will be good if we become friends and get connected through FaceBook. Do not forget to add me by &lt;a href="http://www.new.facebook.com/profile.php?id=584942342&amp;amp;ref=name#/profile.php?id=584942342&amp;amp;ref=profile"&gt;visiting my profile&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Thanks in advance.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-250478416005782658?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/250478416005782658/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=250478416005782658' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/250478416005782658'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/250478416005782658'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/are-you-in-facebook-if-yes-i-seek-your.html' title='Are you in Facebook? If yes, I seek your help'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-236800994091504474</id><published>2008-11-24T20:56:00.000-08:00</published><updated>2008-11-25T03:09:50.073-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Outsourcing'/><category scheme='http://www.blogger.com/atom/ns#' term='Sub-prime Crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Bailout : Death of American Pride and Performance</title><content type='html'>There are news about &lt;a href="http://en.wikipedia.org/wiki/Bailout"&gt;bailout &lt;/a&gt;everywhere. Any Bank which is in the verge of collapse is saved by the Govt. by bailout. But the more they save, the more are ready on the queue creating a chain reaction in the market. &lt;span style="text-decoration: underline;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SSvc2PtOioI/AAAAAAAAKDU/0ZTAlb1ywDA/s1600-h/DSC02292.JPG"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SSvc2PtOioI/AAAAAAAAKDU/0ZTAlb1ywDA/s400/DSC02292.JPG" alt="" id="BLOGGER_PHOTO_ID_5272550613254572674" border="0" /&gt;&lt;/a&gt;Reason : &lt;span style="font-weight: bold;"&gt;when there are two ways to go, people chose the easier way.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;When &lt;a href="http://en.wikipedia.org/wiki/Enron"&gt;Enron &lt;/a&gt;collapsed and IT Burst happened, &lt;a href="http://www.usa.gov/"&gt;US govt.&lt;/a&gt; choose to let it happen. Few people think, govt. should have kept them alive. Might be they are correct, and after-all why should market punish the general investors when few of the top level executives go wrong. This is a valid point.&lt;br /&gt;The case of Bank is even more serious, not only investors but also the depositors need to be saved. So giving life to troubled banks is very important for economy.&lt;br /&gt;&lt;br /&gt;But see the negative part of it. Most of the &lt;a href="http://en.wikipedia.org/wiki/Europe"&gt;European govt.s&lt;/a&gt; are serious about creating new jobs and keeping existing jobs. They are against outsourcing and always ready to help companies when they face any problem. The result is a peaceful and joyful Europe. But it has to be see, has this done good to Europe? I think NO.&lt;br /&gt;Europe has almost become a museum and old aged economy. The more control they keep with the govt. the lesser is the performance. There are hardly any Revolutionary Company (like &lt;a href="http://www.oracle.com/index.html"&gt;Oracle&lt;/a&gt;, &lt;a href="http://www.microsoft.com/en/us/default.aspx"&gt;Microsoft&lt;/a&gt;, &lt;a href="http://www.google.com/"&gt;Google&lt;/a&gt;, &lt;a href="http://www.pfizer.com/home/"&gt;Pfize&lt;/a&gt;r,&lt;a href="http://www.mckinsey.com/"&gt;Mckinsey&lt;/a&gt; etc.)that came from Europe in last many decades. They have chosen to live in modesty and stability, and not performance.&lt;br /&gt;&lt;br /&gt;I have always found the opposite with the US govt. They have the &lt;a href="http://www.dvlottery.state.gov/"&gt;Green Card Lottery&lt;/a&gt; through which they bring in 55k people from all over the world to US providing them &lt;a href="http://www.uscis.gov/portal/site/uscis/menuitem.eb1d4c2a3e5b9ac89243c6a7543f6d1a/?vgnextoid=4f719c7755cb9010VgnVCM10000045f3d6a1RCRD&amp;amp;vgnextchannel=4f719c7755cb9010VgnVCM10000045f3d6a1RCRD"&gt;Green Card&lt;/a&gt;. This is increasing immigrant population in US, but it is moving their economy ahead too. There are always people who work for low cost due to this initiative.&lt;br /&gt;&lt;br /&gt;The other good part of US Govt. is letting companies fail, when they don't perform. This makes people cautious of things they do and the company boards always think to improve efficiency and effectiveness within themselves.&lt;br /&gt;&lt;br /&gt;But with the introduction of bail out, this culture of performance is gone. Signals are on where company board don't try to live at all cost. They play safe and just cry for help. This is likely to go for many years now. It is the human nature; reversing might be a great challenge for the new govt. And continuing it might hit the already sick American Fiscal Balance. Bad days ahead.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/SSvcP5uQlVI/AAAAAAAAKDM/z8a5SSG76CA/s1600-h/DSC03637.JPG"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SSvcP5uQlVI/AAAAAAAAKDM/z8a5SSG76CA/s400/DSC03637.JPG" alt="" id="BLOGGER_PHOTO_ID_5272549954518291794" border="0" /&gt;&lt;/a&gt;The biggest hit will be on the pride. Americans now cannot boost their belief in Performance. And neither they can do for liberalization and free market. If they come up with such suggestions for other countries like they did to Asian countries in &lt;a href="http://faculty.washington.edu/karyiu/Asia/papers/AsianCrisis.htm"&gt;1995 Asian crisis&lt;/a&gt;, they will find no takers.&lt;br /&gt;&lt;br /&gt;Someone once asked me what is the religion of Americans. I said &lt;a href="http://en.wikipedia.org/wiki/Christianity"&gt;Christianity&lt;/a&gt;. He said thats of Europe. I gave up. He said, "Europe's religion is Christianity; Middle East's is &lt;a href="http://en.wikipedia.org/wiki/IsLam"&gt;Islam&lt;/a&gt;; India's is &lt;a href="http://en.wikipedia.org/wiki/Hinduism"&gt;Hinduism&lt;/a&gt;; Japan's is &lt;a href="http://www.religioustolerance.org/buddhism.htm"&gt;Buddhism&lt;/a&gt;; China's is &lt;a href="http://www.allaboutphilosophy.org/communism.htm"&gt;Communism&lt;/a&gt;; and America's is Performance." Wow. I was so impressed. I too worked for &lt;a href="http://www.fairisaac.com/ficx/"&gt;FICO &lt;/a&gt;earlier, and I was impressed with the culture within the organization to value performance. If you are good, you are sure to grow!&lt;br /&gt;&lt;br /&gt;But will it remain same? A big question lies ahead. After-all now the management does not need to value performance, they can seek help and survive!!!!!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-236800994091504474?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/236800994091504474/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=236800994091504474' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/236800994091504474'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/236800994091504474'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/bailout-death-of-american-pride-and.html' title='Bailout : Death of American Pride and Performance'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SSvc2PtOioI/AAAAAAAAKDU/0ZTAlb1ywDA/s72-c/DSC02292.JPG' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8896131599572847769</id><published>2008-11-23T22:26:00.000-08:00</published><updated>2008-11-24T09:54:27.755-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Blogging'/><category scheme='http://www.blogger.com/atom/ns#' term='Google'/><category scheme='http://www.blogger.com/atom/ns#' term='Intellectual Property'/><title type='text'>Google Destroying Intellectual Value?</title><content type='html'>Today I had a discussion with a Professor of &lt;a href="http://knol.google.com/k/bhupendra-khanal/economics/2syr067rdoy9b/31"&gt;Economics &lt;/a&gt;and an Economic Researcher. Both had wonderful view about &lt;a href="http://www.google.co.uk/"&gt;Google&lt;/a&gt;. They say, &lt;span style="font-weight: bold;"&gt;Google is destroying the Intellectual Value of the Information Creaters.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;In their Own Words:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;After Google has come, all the focus has gone from the Information Creation to the Information Integration and Publishing.&lt;/li&gt;&lt;li&gt;The Print Media is dying, and all the focus has gone to the on-line publishing where Intellectual Property is not protected.&lt;/li&gt;&lt;li&gt;The free information distribution mode including blogs are creating so much of buzz where they are hardly of any value. Most of the information present in these formats are junk.&lt;/li&gt;&lt;li&gt;People can copy and reformat, and republish same material creating so much of redundancy.&lt;/li&gt;&lt;li&gt;The concept of &lt;a href="http://knol.google.com/"&gt;Knol &lt;/a&gt;where a portion of revenue is shared with the Writer is hardly of any value to them. It just pays off very little. And all the profit goes to the platform and not to the writers. Google just benefits from it.&lt;/li&gt;&lt;li&gt;Blogs and Knol provides platform to anyone to judge and reward. This creates a difficult situation for great researcher as the common man hardly understands it.&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Information collectors, Interators and Good presenters are highly rewarded. This is making people to believe in searching and copying rather than in doing serious research.&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;I just have one thing to say to them. They don't understand business and are not able to cope up with the changed situation.&lt;br /&gt;&lt;br /&gt;Professors and Researchers will have to understand business logic and need to create value readers. They cant just run away with saying people are stupid, who don't understand or value their findings or writings. This is just not done. They will have to find wrong inside themselves and have to respect the people's views. Need to digest the Information Area, and not blame Google.&lt;br /&gt;&lt;br /&gt;Google's Knol is one of the best platform for any underdog to put his views. This has made World more flat and now the information world is not dominated by few Media agencies and so called intellectuals. But by the group of the entire mass who is interested in the information. Everyone in the world is in the same plane, and one needs to build his profile in the open market to be successful in the long term.&lt;br /&gt;&lt;br /&gt;I however don't say, Professors are totally wrong. There  are problems with the free information distribution. Most of these websites and blogs are filled with advertisements. It really pisses off sometimes, but readers have the right to punish them. They just need to do is to learn on how to punish them.&lt;br /&gt;e.g. They can mark "Don't Like" in &lt;a href="http://stumbleupon.com/"&gt;StumbleUpon&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;The other weakness I see is that of the profile and linked profile. It is the disadvantage of extreme freedom and democracy in all areas, and it has entered Information Space too. A new guy who thinks to blog from company like Google can quickly have good traffic, if his friend bloggers link his website from theirs. But I doubt he can really sustain with just help, if he does not have quality.&lt;br /&gt;&lt;br /&gt;I support Google's fight for right to information to all. They have done a remarkable job. But few points that Professors have put up are alarming. We need to make sure how good researchers and information creaters are rewarded. If they are not valued and left behind, it will hurt the World. World will just become a place of smart players trying to fool each other.&lt;br /&gt;&lt;br /&gt;--&lt;br /&gt;Wonderful follow up by &lt;a href="http://engineeringanalytics.blogspot.com/2008/11/intellectual-value.html"&gt;Deep Sherchan&lt;/a&gt;. Thanks a lot Deep.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8896131599572847769?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8896131599572847769/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8896131599572847769' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8896131599572847769'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8896131599572847769'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/google-destroying-intellectual-value.html' title='Google Destroying Intellectual Value?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7283111572085644171</id><published>2008-11-23T04:23:00.000-08:00</published><updated>2008-11-23T05:05:48.648-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='US Elections'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Obama's CTO</title><content type='html'>&lt;span style="line-height: 115%;font-family:&amp;quot;;font-size:9;color:black;"   &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;I am amazed, and I am happy to know that &lt;a href="http://www.barackobama.com/index.php"&gt;US President Elect Barack Obama&lt;/a&gt; is going to keep his CTO. I am wondering why did he call CTO (&lt;a href="http://en.wikipedia.org/wiki/Chief_technical_officer"&gt;Chief Technical Officer&lt;/a&gt;) and not CTA (Chief Technical Advisor). CTA would have been a post in line with CEA (Chief Economic Advisor), but now when he is keeping CTO the role needs to be more operational than Advisory. Interesting!!&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SSlVEyZQYLI/AAAAAAAAHJI/gFZBpMyHqXc/s1600-h/thankyou_banner.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 147px;" src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SSlVEyZQYLI/AAAAAAAAHJI/gFZBpMyHqXc/s400/thankyou_banner.jpg" alt="" id="BLOGGER_PHOTO_ID_5271838379549417650" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;I am wondering who that lucky person be. Obama might have thought a name for the post. He could be &lt;a href="http://en.wikipedia.org/wiki/Eric_E._Schmidt"&gt;Eric Schmidt&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Larry_Page"&gt;Larry Page&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Steve_Ballmer"&gt;Steve Balmer&lt;/a&gt;, &lt;a href="http://www.microsoft.com/BillGates/"&gt;Bill Gates&lt;/a&gt; or&lt;a href="http://www.apple.com/pr/bios/jobs.html"&gt; Steve jobs&lt;/a&gt;. I would support Bill Gates, he just deserves it.&lt;br /&gt;Just kidding, I don't expect these guys to be a CTO of US. They are very technical to be that, but yes, if Obama chose to make someone of this level, it will bring a huge change in the World.&lt;br /&gt;&lt;br /&gt;Next important question is, what would CTO do. Will he suggest the President or will he follow what President says. CTO should actually be doing the second. Will have to see what Obama plans to achieve with him. When the Web is going in free use advertisement model, there is little Nation can do to make it to the poor. It already is.&lt;br /&gt;This leaves space for the second mission. He will be working for projects of social cause, like building good monitoring systems and automated &lt;a href="http://portal.unesco.org/ci/en/ev.php-URL_ID=3038&amp;amp;URL_DO=DO_TOPIC&amp;amp;URL_SECTION=201.html"&gt;e-governance&lt;/a&gt;. But I doubt if anything such is left in US to be done.&lt;br /&gt;&lt;br /&gt;I fear, and sometime think isn't Obama doing just what he said he wont do. He seems to be taking &lt;a href="http://www.capitalism.org/"&gt;Capitalism &lt;/a&gt;to the next level, and seems to be moving closer to &lt;a href="http://mises.org/"&gt;Von Misses&lt;/a&gt;. He seems to be creating a govt. which does not own anything but monitors. Govt.s are getting closer to the company, and the only difference being the same customers and investors, the people.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.hillaryclinton.com/"&gt;Hillary Clinton&lt;/a&gt; is likely to get the Secretary of State. But how about making her &lt;a href="http://en.wikipedia.org/wiki/Chief_marketing_officer"&gt;Chief Marketing Officer&lt;/a&gt; (CMO). She seems a good marketer, and after-all post of Secretary of State is also about Marketing American Policies in the World.&lt;br /&gt;&lt;br /&gt;Moving on the same line, how about getting a &lt;a href="http://en.wikipedia.org/wiki/Chief_Information_Officer"&gt;Chief Information Office&lt;/a&gt;r and Chief Policy Architect too. These posts can be filled by the head of &lt;a href="https://www.cia.gov/"&gt;CIA&lt;/a&gt; and Pentagon. Next comes the Chief Customer Engagement Officer to be taken by the &lt;a href="http://en.wikipedia.org/wiki/Secretary_of_State_for_Foreign_and_Commonwealth_Affairs"&gt;Foreign Secretary&lt;/a&gt;. And &lt;a href="http://en.wikipedia.org/wiki/Chief_financial_officer"&gt;CFO &lt;/a&gt;by the Finance Secretary. Great huh!!&lt;br /&gt;&lt;br /&gt;Then President Obama can run America with full logic, and in well thought notions. Not surprising, but true. The Cs will not be the political hires and will represent more bureaucracy than politics. Good for the govt. but will have to see if it actually is good for the people too.&lt;br /&gt;&lt;br /&gt;I am optimistic, and will be watching the development very closely.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7283111572085644171?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7283111572085644171/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7283111572085644171' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7283111572085644171'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7283111572085644171'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/obamas-cto.html' title='Obama&apos;s CTO'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_3NBkye2x4mQ/SSlVEyZQYLI/AAAAAAAAHJI/gFZBpMyHqXc/s72-c/thankyou_banner.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4040372683422800852</id><published>2008-11-22T22:41:00.000-08:00</published><updated>2008-11-23T02:19:01.254-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Fraud'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Fair Isaac'/><title type='text'>Global Analytics Preparing to Take on FICO</title><content type='html'>&lt;a href="http://www.fairisaac.com/ficx/"&gt;Fair Isaac&lt;/a&gt; ec-CEO Larry Rosenberger is now in the &lt;a href="http://www.reuters.com/article/pressRelease/idUS220400+24-Jun-2008+PRN20080624"&gt;board of Directors for Global Analytics&lt;/a&gt;, a San Diego based Analytics firm with major operations center in Chennai, India. This is however not a new news, it has already been about 6 months old.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SSkCoWAqRSI/AAAAAAAAHJA/rVQLUkSPC0Q/s1600-h/glabalanalytic_logo.gif"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 84px;" src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SSkCoWAqRSI/AAAAAAAAHJA/rVQLUkSPC0Q/s400/glabalanalytic_logo.gif" alt="" id="BLOGGER_PHOTO_ID_5271747730940249378" border="0" /&gt;&lt;/a&gt;Interesting fact is that Larry is not the first person to join Global in near past. First Fair Isaac senior fellow &lt;a href="http://www.freshnews.com/news/tech-people-move/article_36611.html?Intel"&gt;Ted Crook&lt;/a&gt;s joined &lt;a href="http://www.global-analytics.com/"&gt;Global Analytics&lt;/a&gt; as VP for Business Development, who was followed by &lt;a href="http://www.global-analytics.com/team.htm#deBoer"&gt;Chris &lt;/a&gt;and Steve. All these together is giving a feeling that &lt;a href="http://www.linkedin.com/in/krishnagopinathan"&gt;Krishna&lt;/a&gt;, CEO Global Analytics, is preparing himself with a major battle with FICO. After all he is one of the person responsible for designing and building one of FICO's most successful product, &lt;a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&amp;amp;newsId=20040803005394&amp;amp;newsLang=en"&gt;FALCON&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Krishna started Global Analytics with his Falcon Team mate, &lt;a href="http://www.linkedin.com/pub/0/ba0/282"&gt;Steve Biofore&lt;/a&gt; and few other folks. He started the company in 2003 and have been quite successful since then. While I joined Global Analytics in 2005, I was the 33rd employee of the company. Now the company has grown to above 120, and most of these people are involved in high end analytics. This makes GA one of the leading player in &lt;a href="http://knol.google.com/k/bhupendra-khanal/analytics/2syr067rdoy9b/13"&gt;Analytics&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Global Analytics is heard to be expanding to UK, and have built a Fraud product for Banks. These developments have taken place after its tremendous success in serving &lt;a href="http://knol.google.com/k/bhupendra-khanal/decision-management-system/2syr067rdoy9b/39"&gt;Decision Management&lt;/a&gt; Services for the Sub-Prime market in US. fair&lt;br /&gt;The two development happened last year i.e. the same year when Ted and Larry were brought in. And it is heard that Krishna and his team is working really hard to take the company to the next level. So, this year and next should be interesting to see on how Global Analytics moves ahead. If it gets the right strike, it would be no wonder to see GA taking FICO head-on in the Decision Management and Analytics Space.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4040372683422800852?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4040372683422800852/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4040372683422800852' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4040372683422800852'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4040372683422800852'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/global-analytics-preparing-to-take-on.html' title='Global Analytics Preparing to Take on FICO'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_3NBkye2x4mQ/SSkCoWAqRSI/AAAAAAAAHJA/rVQLUkSPC0Q/s72-c/glabalanalytic_logo.gif' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4520142782160662327</id><published>2008-11-21T06:55:00.000-08:00</published><updated>2008-11-21T07:35:16.407-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Reporting'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Problem Solving'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='MIS'/><title type='text'>Multiple Levels of Reports</title><content type='html'>There is a interesting post written by Romakanta in his blog, Datalligence. He has listed and described &lt;a href="http://datalligence.blogspot.com/2008/10/eight-levels-of-analytics.html"&gt;eight levels of reports&lt;/a&gt; that is prepared by BI Folks.&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SSbPj-8kpUI/AAAAAAAAHI4/b78pWK2EZSY/s1600-h/Datalligence.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 114px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SSbPj-8kpUI/AAAAAAAAHI4/b78pWK2EZSY/s400/Datalligence.JPG" alt="" id="BLOGGER_PHOTO_ID_5271128630983173442" border="0" /&gt;&lt;/a&gt;&lt;span style="font-family: arial;font-size:85%;" &gt;&lt;strong&gt;Here is Romakanta's list.&lt;br /&gt;1. STANDARD REPORTS&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;2. AD HOC REPORTS&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;3. QUERY DRILLDOWN (OR OLAP)&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;4. ALERTS&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;5. STATISTICAL ANALYSIS&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;6. FORECASTING&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;7. PREDICTIVE MODELING&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;8. OPTIMIZATION&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: normal;"&gt;The area where I disagree with him is on calling everything reports. I would rather divide these things into various steps of &lt;a href="http://knol.google.com/k/bhupendra-khanal/decision-management-system/2syr067rdoy9b/39"&gt;Decision Management&lt;/a&gt;. First three comes under reporting, and rest come under Analysis.&lt;br /&gt;&lt;br /&gt;Mostly the standard reports and ad-hoc reports are called reports, and the &lt;a href="http://en.wikipedia.org/wiki/OLAP_cube"&gt;OLAP &lt;/a&gt;is more to dashboard than report. It gives a flexibility to play with the data and do some analysis.&lt;br /&gt;&lt;br /&gt;Also, I can hardly make out any difference between forecasting and prediction. &lt;a href="http://analyticsbhups.blogspot.com/2008/10/5-steps-to-build-predictive-model.html"&gt;Prediction Modeling&lt;/a&gt; is a technique and &lt;a href="http://en.wikipedia.org/wiki/Forecasting"&gt;forecasting &lt;/a&gt;is a business solution. Forecasting can be done in various ways like Predictive Modeling, &lt;a href="http://en.wikipedia.org/wiki/Time_series"&gt;Time Series&lt;/a&gt; (curve fit or waterfall), Multiple Modeling Approach, &lt;a href="http://knol.google.com/k/bhupendra-khanal/business-rules/2syr067rdoy9b/46"&gt;Business Rules&lt;/a&gt; Approach etc.&lt;br /&gt;&lt;br /&gt;Optimization is again business solution to a business problem of low efficiency. It can be achieved by various methods including segmentation, Optimization Algorithms (&lt;a href="http://en.wikipedia.org/wiki/Operations_research"&gt;Operations Research&lt;/a&gt; Methods like Transportation Problem, Simplex Method etc) etc.&lt;br /&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4520142782160662327?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4520142782160662327/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4520142782160662327' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4520142782160662327'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4520142782160662327'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/multiple-levels-of-reports.html' title='Multiple Levels of Reports'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SSbPj-8kpUI/AAAAAAAAHI4/b78pWK2EZSY/s72-c/Datalligence.JPG' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-9205273308724429033</id><published>2008-11-21T03:47:00.000-08:00</published><updated>2008-11-23T02:19:50.546-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Reporting'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Problem Solving'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='MIS'/><title type='text'>Information 2.0 and OpenI</title><content type='html'>I have been hearing so much about Web 2.0, &lt;a href="http://knol.google.com/k/bhupendra-khanal/business-intelligence-20/2syr067rdoy9b/69"&gt;Business Intelligence 2.0&lt;/a&gt; etc. But very little has been heard about Information. I have been hearing problems from Business people saying they never get the information or reports they want, and the BI Team and the Analysts feel otherwise. They feel business people don't understand what to expect and what NOT. The issue here is about not understanding each other and the missing link between the two sides.&lt;br /&gt;&lt;br /&gt;BI 2.0 has brought huge advantage on it own, but it has forced companies to invest heavily in IT Systems and Software too. This couples with the Salary expenses. But still the systems are not solving the business problems.&lt;br /&gt;&lt;br /&gt;These days people have power to send huge information to the mass (by Youtube, blogs, Knol etc), and most people are taking the advantage of it. While few people use it effectively, most are not. People are confused to choose the right medium, and the right information to pass.&lt;br /&gt;&lt;br /&gt;The problem in all such is common. It is the non-evolution of &lt;span style="font-weight: bold;"&gt;Information 2.0. &lt;/span&gt;A framework needs to be worked out now for standardization of the Information so that everyone knows what Information they can expect. If not the frame-work, people should start thinking about using BI and Web (or other channels) to directly attack the business issues.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.openi.org/"&gt;OpenI &lt;/a&gt;has made an attempt to rightly address this issue. It is not the platform to build report like &lt;a href="http://www.jaspersoft.com/"&gt;JasperSoft &lt;/a&gt;or &lt;a href="http://www.pentaho.com/"&gt;Pentahoo&lt;/a&gt;, but it is the solution. OpenI directly delivers the required reports to the end user.&lt;br /&gt;OpenI is Open Source Project and is cheap to implement and use. It has coupled the low cost with good sales and after-sales service. Believe me &lt;a href="http://sandeep-giri.blogspot.com/"&gt;Sandeep Giri&lt;/a&gt;, Lead of &lt;a href="http://www.openi.org/"&gt;OpenI&lt;/a&gt;, is a fantastic guy with open mind. Just reach him if you want the service.&lt;br /&gt;&lt;br /&gt;--&lt;br /&gt;Good follow up by &lt;a href="http://engineeringanalytics.blogspot.com/2008/11/information-20.html"&gt;Deep Sherchan.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-9205273308724429033?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/9205273308724429033/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=9205273308724429033' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9205273308724429033'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9205273308724429033'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/information-20-and-openi.html' title='Information 2.0 and OpenI'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4175787878739414928</id><published>2008-11-21T03:33:00.000-08:00</published><updated>2008-11-21T03:45:30.594-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><title type='text'>Connect to Earn</title><content type='html'>Seth Godin has an interesting post today regarding &lt;a href="http://sethgodin.typepad.com/seths_blog/2008/11/how-to-make-mon.html"&gt;Earning Money Using Internet&lt;/a&gt;. He has rightly pointed that the way to go ahead is "&lt;span style="font-weight: bold;"&gt;Connect&lt;/span&gt;".&lt;br /&gt;&lt;ul style="font-style: italic;"&gt;&lt;li&gt;Connect advertisers to people who want to be advertised to.&lt;/li&gt;&lt;li&gt;Connect job hunters with jobs.&lt;/li&gt;&lt;li&gt;Connect information seekers with information.&lt;/li&gt;&lt;li&gt;Connect teams to each other.&lt;/li&gt;&lt;li&gt;Connect those seeking similar.&lt;/li&gt;&lt;li&gt;Connect to partners and those that can leverage your work.&lt;/li&gt;&lt;li&gt;Connect people who are proximate geographically.&lt;/li&gt;&lt;li&gt;Connect organizations spending money with ways to save money.&lt;/li&gt;&lt;li&gt;Connect like-minded people into a movement.&lt;/li&gt;&lt;li&gt;Connect people buying with people who are selling.&lt;/li&gt;&lt;/ul&gt;This is a real great point. Most of the today's Web 2.0 companies have just been doing this. Either it is Google or Amazon, or Facebook to Ebay, all have been doing the same thing.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4175787878739414928?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4175787878739414928/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4175787878739414928' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4175787878739414928'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4175787878739414928'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/connect-to-earn.html' title='Connect to Earn'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-210075532340139889</id><published>2008-11-20T12:03:00.000-08:00</published><updated>2008-11-20T22:02:46.466-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Global Governance'/><category scheme='http://www.blogger.com/atom/ns#' term='India'/><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='Financial Crisis'/><title type='text'>Indian Govt. Needs to be more Responsible</title><content type='html'>&lt;a href="http://india.gov.in/"&gt;Indian Govt.&lt;/a&gt; have decided to keep the high &lt;a href="http://en.wikipedia.org/wiki/Petroleum"&gt;petroleum&lt;/a&gt; prices intact and not bring down after the price of Petroleum has come down from $170 per barrel to $50 per barrel.&lt;br /&gt;&lt;br /&gt;The reasons:&lt;br /&gt;1. Govt. had to fight a lot to increase the price and they fear if they can hike in future if they bring down now.&lt;br /&gt;2. Decrease in price could swell the demand, and as India is a net importer it will harm its trade and fiscal balance.&lt;br /&gt;3. The Oil Companies have been harmed when the international prices were high, and now is the time for them to recover the loses.&lt;br /&gt;4. &lt;a href="http://www.ril.com/"&gt;Reliance &lt;/a&gt;is coming up with its &lt;a href="http://www.oilmarketer.co.uk/2007/09/25/reliance-announces-kg-basin-discovery/"&gt;KG Basin&lt;/a&gt; and is going to reduce huge external dependency. But along with that it is also speculated that Reliance is lobbying govt. for not cutting retail prices. all to the benefit of the firm.&lt;br /&gt;&lt;br /&gt;Govt. is fighting with &lt;a href="https://my.axa.co.uk/genesys/aslimpweb?context=displayPage&amp;amp;content=inv-know-inflation&amp;amp;path=page"&gt;Inflation &lt;/a&gt;and low economic growth pressure, and they are trying to influence Industries not to fire more people so that unemployment does not shoot up. Economist PM understands the &lt;a href="http://knol.google.com/k/bhupendra-khanal/economics/2syr067rdoy9b/31"&gt;Economics &lt;/a&gt;and &lt;a href="http://en.wikipedia.org/wiki/Global_financial_system"&gt;Financial system&lt;/a&gt; much better than I do. But it is really surprising to see him choosing not to lower energy prices to shoot demand and go for bleeding the already failing companies.&lt;br /&gt;He is also using Financial measures like reducing &lt;a href="http://wiki.answers.com/Q/What_is_meant_by_cash_reserve_ratio"&gt;CRR &lt;/a&gt;and &lt;a href="http://en.wikipedia.org/wiki/Interest_rate"&gt;Interest Rates&lt;/a&gt; to fight the crisis. This is increasing money supply in the market but this can hardly solve the industry problems. The crisis is global and it has come to India with the reduction of Global demand for Indian products. This has coupled with insufficient fund for companies to expand in India.&lt;br /&gt;&lt;br /&gt;PM rightly took the second cause. But if the first does not bounce back and if there is no demand in the grass root level, the increased money supply may just end up rising inflation and lowering currency value. He might need to learn from &lt;a href="http://www.gta.gov.zw/"&gt;Zimbabwe &lt;/a&gt;and &lt;a href="http://www.jnto.go.jp/"&gt;Japan&lt;/a&gt;. Japan's use of these instruments in &lt;a href="http://faculty.washington.edu/karyiu/Asia/papers/AsianCrisis.htm"&gt;1995 Asian crisis&lt;/a&gt; didn't do any good. And &lt;a href="http://www.nationalpost.com/news/world/story.html?id=880540"&gt;Zimbabwe's current Financial collapse&lt;/a&gt; is horrible.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.manmohansingh.org/"&gt;PM Manmohan Singh&lt;/a&gt; has taken Indian and Developing Nations issues to &lt;a href="http://www.g20.org/G20/"&gt;G20 Summit&lt;/a&gt;. He has criticized WB, IMF and the developed nations for not doing enough to tackle the crisis and putting false blame in developing nations while they are just the victims of the crisis. He is probably correct and it seems India is really getting ready for taking some responsibility in the International Governance.&lt;br /&gt;But does India want greater role in the International Area at the time when Most of the Asian Economies (Including India) grows on American Consumerism? Has time not come yet for India to push itself for increased consumerism and uplift the social/economic status of the general people?&lt;br /&gt;&lt;br /&gt;Indian Govt. and India Inc may seriously need to review this. Blame game hardly helps.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-210075532340139889?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/210075532340139889/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=210075532340139889' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/210075532340139889'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/210075532340139889'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/indian-govt-needs-to-be-more.html' title='Indian Govt. Needs to be more Responsible'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7416996463570874125</id><published>2008-11-19T10:35:00.000-08:00</published><updated>2008-11-19T11:24:42.150-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='US Elections'/><title type='text'>10 Lessons from US Elections</title><content type='html'>I have learnt a lot of lessons from the &lt;a href="http://news.bbc.co.uk/2/hi/in_depth/americas/2008/vote_usa_2008/default.stm"&gt;US Elections&lt;/a&gt;, and I am sure everybody has. Let me just put my ten picks of the season.&lt;br /&gt;&lt;br /&gt;1. When there is &lt;a href="http://en.wikipedia.org/wiki/Economic_crisis_of_2008"&gt;Economic Crisis&lt;/a&gt;, people vote for the opposition.&lt;br /&gt;2. If you are too strong, you are too lazy to work hard! I doubt if &lt;a href="http://www.johnmccain.com/"&gt;McCain &lt;/a&gt;really worked hard in the initial campaigns.&lt;br /&gt;3. Woman can never win a vote, specially if there's a Handsome guy against her. Sorry &lt;a href="http://www.hillaryclinton.com/"&gt;Hillary&lt;/a&gt;, &lt;a href="http://www.barackobama.com/splash/aid_cali.html"&gt;Obama&lt;/a&gt; is Tall, Dark and Handsome!! Women vote for him instead.&lt;br /&gt;4. Most of the time, it's the Taller guy who gets the vote, as he is seen from distance. Simply because majority of voters will never get close to an Candidate. &lt;a href="http://en.wikipedia.org/wiki/Republican_Party_%28United_States%29"&gt;Republicans&lt;/a&gt;, be prepared for the next election.&lt;br /&gt;5. Never support a principle or a person, support the condition and the time. McCain!! Why did you support &lt;a href="http://en.wikipedia.org/wiki/George_W._Bush"&gt;Bush&lt;/a&gt;? Didn't you know he failed US.&lt;br /&gt;People have suddenly realized that he is the villain.  They just mistakenly voted him to President twice.&lt;br /&gt;6. Change is the mantra. Support change, be change and ask vote for change. After-all whole World is frustrated. They need change.&lt;br /&gt;7. A sentence against &lt;a href="http://www.tourism.gov.pk/Index.html"&gt;Pakistan &lt;/a&gt;and some favor can win hearts of both the Pakistanis and Indians. NRI and NRP votes guaranteed.&lt;br /&gt;8. When a tide comes, no one can stop. No logic can control. It just flows!! Obama!! Candidate Obama!!! President Obama!!&lt;br /&gt;9. &lt;a href="http://en.wikipedia.org/wiki/Europe"&gt;European &lt;/a&gt;supported Obama just because they hate Americans. Oh! Yeah!! Obama is an Non-American? Of-course, else how can he be against &lt;a href="http://in.youtube.com/watch?v=8quDb3FIUuo"&gt;Outsourcing&lt;/a&gt;?&lt;br /&gt;10. Use the Internet dudes! Now information age has come. And all you have to do is open a &lt;a href="http://en-gb.facebook.com/"&gt;Facebook &lt;/a&gt;account and add &lt;a href="http://in.youtube.com/"&gt;Youtude &lt;/a&gt;videos.&lt;br /&gt;People simply have no time to listen to News and Views brought by the media which don't listen to them. Now people want two way communication. If I add Obama and he accepts it, he is the one to vote. So I vote, and go and rate his Youtube video as my favorite.&lt;br /&gt;&lt;br /&gt;Great Lessons!!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7416996463570874125?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7416996463570874125/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7416996463570874125' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7416996463570874125'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7416996463570874125'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/10-lessons-from-us-elections.html' title='10 Lessons from US Elections'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-2210474668954989489</id><published>2008-11-17T07:30:00.000-08:00</published><updated>2008-11-23T02:21:28.716-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Books'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing Analytics'/><title type='text'>Everything They Have Told About Marketing is Wrong</title><content type='html'>I became a big fan of &lt;a href="http://en.wikipedia.org/wiki/Uncertainty_principle"&gt;Uncertainty Principle&lt;/a&gt; when I first read it. Every Principles said this happens, that happens, this is possible and that is possible; but when I first read &lt;a href="http://plato.stanford.edu/entries/qt-uncertainty/"&gt;Heisenberg Uncertainty Principle&lt;/a&gt;, it was so different. It was saying something that is not possible.&lt;br /&gt;&lt;br /&gt;Then one day I got to read a book "&lt;a href="http://en.wikipedia.org/wiki/Uncertainty_principle"&gt;Brand Failures&lt;/a&gt;" by Matt Haig. Matt has listed all live examples of brand failures; not a book which give you suggestions but a collections of true stories. This is something I loved a lot.&lt;br /&gt;&lt;br /&gt;Now in this series, &lt;a href="http://marketingroi.wordpress.com/"&gt;Ron Shevlin&lt;/a&gt; has come up with a book "&lt;a href="http://www.lulu.com/content/2001231"&gt;Everything They Have Told You About Marketing is Wrong&lt;/a&gt;". I just could not stop laughing while reading this book. Very well written and humorous as Ron always is.&lt;br /&gt;The book has criticized all aspects of Marketing and myths of using Marketing Analytics metrics. I could not agree with him more when he replaced 4 P's of Marketing to 3 P's. In his own words :&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;Pick up any textbook on marketing and you’re sure to read about the four P’s of marketing: product, place, price, and promotion. These have been the foundation upon which marketing education has relied for forty or so years.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic;"&gt;Most marketing departments, however, only practice three Ps of marketing (and different ones than the textbooks preach, at that): 1) &lt;span style="font-weight: bold;"&gt;Predicting &lt;/span&gt;what customers will buy; 2) &lt;span style="font-weight: bold;"&gt;Pushing &lt;/span&gt;a bunch of marketing messages out to those customers/prospects; and 3) &lt;span style="font-weight: bold;"&gt;Praying&lt;/span&gt; for a better response and conversion rate than the last campaign.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Predicting, Pushing and Praying!!! Great choice of words. I think, this is what Marketers and the Marketing Analysts currently believes in. This is certainly not the right way. They should be doing something better --&lt;br /&gt;&lt;ul&gt;&lt;li&gt;understanding the product better and give right information to the customers.&lt;br /&gt;&lt;/li&gt;&lt;li&gt;be actively engaged in bettering the sales service and after-sales service.&lt;/li&gt;&lt;li&gt;and more ....&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;Ron calls this Operational Excellence!&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;"The history of the CIO will repeat itself with the CMO."&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;His take on the today's problems faced by Chief Marketing Officers role is great. He compares the development of IT as a core business function with that of Marketing. And problems now with CMO were once faced by CIOs.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;While WOW is an admirable goal, not only is it NOT the “only marketing that works”, it’s not marketing at all. WOW.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Word of Mouth has been taken as Marketing work till now. But I have never referred any product or service yet for having great Marketing. But I do for various other reasons. I always refer ICICI Bank for Customer Service and Efficient IT Systems (great Net Banking Experience), and I refer Airtel for reliable network, good Customer Service etc. Have you referred any company or brand for Marketing? I would be interested to know.&lt;br /&gt;&lt;br /&gt;Thanks Ron for pointing this in a great way. I simply love it.&lt;br /&gt;&lt;br /&gt;I have lots of good things to tell about this book, but then you might read this and settle here. But I want you to go and buy this book so that Ron gets reward and you get the complete information.&lt;br /&gt;&lt;br /&gt;Remember, not everything in the book is good. If you are not an Analyst, you might not love it. It has hell lots of criticisms for Marketers and their beliefs; and most of these criticisms have come from a Analytical point of view (Ron is a Analyst; No Wonder He Has Done This.)&lt;br /&gt;&lt;br /&gt;The book also has lots of suggestions. You will die if you actually go and implement. These are some of the idealistic views of an Analyst to make things work as a trend. But I know, real world business does not work this way. He has put very little examples of how any company or brand has worked, and what worked and what not. But he is focused on hitting the Marketers head ... might be because Marketers didn't listen to him when he gave his analytical findings. Quite Possible!&lt;br /&gt;&lt;br /&gt;Anyway this is a must read book by both the Analysts and Marketers. Analysts to know how they can better themselves and become more business friendly; and for Marketers to understand what Analyst have to say.&lt;br /&gt;&lt;br /&gt;Happy Reading!! Do not forget to share your views on Ron and the book here. Will love to know those.&lt;br /&gt;&lt;br /&gt;--&lt;br /&gt;Interesting follow up by &lt;a href="http://engineeringanalytics.blogspot.com/2008/11/rgb-of-marketing-analytics.html"&gt;Deep Sherchan on Engineering Analytics.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-2210474668954989489?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/2210474668954989489/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=2210474668954989489' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2210474668954989489'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/2210474668954989489'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/everything-they-have-told-about.html' title='Everything They Have Told About Marketing is Wrong'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6584858699498686142</id><published>2008-11-16T21:05:00.001-08:00</published><updated>2008-11-19T04:26:38.152-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Business'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Economy'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='US Elections'/><title type='text'>Bailout for GM?</title><content type='html'>There is an article on New York Time today on &lt;a href="http://www.nytimes.com/2008/11/17/business/economy/17impact.html?pagewanted=1&amp;amp;_r=1&amp;amp;hp"&gt;Bailout for crisis hit Automakers&lt;/a&gt;. It is not surprising to see these protectionist voice once the economy is in problem but US Govt. should be very careful in taking these steps. Any subsidy or bailout tend to make people less cautious and careless going ahead. And after-all US Govt. cannot spend tax payers money to bail out the corporates in all sectors.&lt;br /&gt;&lt;br /&gt;I see everything bad in the bail-out and for various reasons. Let me list down few.&lt;br /&gt;&lt;br /&gt;1. Where does the money come from? Increasing Tax?&lt;br /&gt;Govt. is after-all just a institution, a massive organization with both investors and clients as the people of the country. They hardly have any external source of Income apart from Tax Income. And if they go on bailing out the problematic firms, they will have no options but to increase tax for the General Public.&lt;br /&gt;Bad for government stability. Bad for the Citizens.&lt;br /&gt;&lt;br /&gt;2. Bailout can help cure the symptoms but not the disease.&lt;br /&gt;There was something wrong with any company that collapse, or in verge of collapse. How will bail out help ensure that the root causes are addressed. The reasons for GM's financial condition is its poor cars, they are neither good looking like the Europeans nor are fuel efficient like the Asians. GM has one of the poorest distribution channel in India (don't know about US), and the worst amongst all automakers in terms of the after-sales service. You will find a Maruti, Mahindra, Tata or Hundai service center in the most rural areas also. There are Toyota Service Centers in all smaller towns and every corner of big cities. Searching a GM service center will be a real pain anywhere.&lt;br /&gt;&lt;br /&gt;More to this, is the increasing expenditure of the US Companies. Asians have build their firms in very cost effective manner while the Americans and Europeans have inherited the high spending culture once gained by political power. This is the root of all cause.&lt;br /&gt;&lt;br /&gt;Can bailout address these issues? NO.&lt;br /&gt;&lt;br /&gt;My suggestions to the US Govt. and GM would be to work in their own areas. Do not interfere, and don't cry for help. GM's Board should get together sell few unprofitable units to finance their operations and for obvious reasons search a Executive from IBM and replace the CEO.&lt;br /&gt;&lt;br /&gt;If GM needs to do anything good in future, they will have to learn from IBM. IBM is one American Company which has mastered lowering cost of operations and is still leading the Software Services area by far margin.&lt;br /&gt;&lt;br /&gt;Good cars and competitive GM is better for the Americans and the World. Nothing else is.&lt;br /&gt;&lt;br /&gt;----&lt;br /&gt;Good Follow up by &lt;a href="http://engineeringanalytics.blogspot.com/2008/11/bail-me.html"&gt;Deep Serchan.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6584858699498686142?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6584858699498686142/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6584858699498686142' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6584858699498686142'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6584858699498686142'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/bailout-for-gm.html' title='Bailout for GM?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1798168977106164583</id><published>2008-11-16T20:04:00.000-08:00</published><updated>2008-11-16T22:46:13.104-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Crime'/><category scheme='http://www.blogger.com/atom/ns#' term='General Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Food Habbits'/><title type='text'>Veggie Drinkers tend less towards Crime</title><content type='html'>Nepal Police has made a study on the relation between crime and food habit. It says, Veggie drinkers tend to commit less crime than their Non-Vegetarian counter-parts. News coverage &lt;a href="http://www.kantipuronline.com/kolnews.php?&amp;amp;nid=167070"&gt;here&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;This is one of the poorest finding I have seen for long. The concluded the finding on the basis of numbers of number of drinker criminals being veg or non-veg. This is a case of population bias. There are more non-vegetarians in Kathmandu than Vegetarians, and by far margin.&lt;br /&gt;&lt;br /&gt;The finding would have been great if they had included approximate numbers for total population, Veggie population, non-veg population, veggie drinkers and non-veg drinkers. The higher number of Non-Veg Drinkers committing crime cannot be a metric at all. They could have judged something else.&lt;br /&gt;&lt;br /&gt;If the ratio of non-veg drinkers who commit crime to the total number of non-veg drinkers was high against that for veggies, then there would be some weight in their say.&lt;br /&gt;&lt;br /&gt;Sorry Nepal Police. I cannot take your finding.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1798168977106164583?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1798168977106164583/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1798168977106164583' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1798168977106164583'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1798168977106164583'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/veggie-drinkers-tend-less-towards-crime.html' title='Veggie Drinkers tend less towards Crime'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5703321124810894761</id><published>2008-11-16T00:03:00.000-08:00</published><updated>2008-11-16T22:44:59.303-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Obama'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><category scheme='http://www.blogger.com/atom/ns#' term='US Elections'/><title type='text'>Obama Could Become a War President</title><content type='html'>Most people wont agree with me here. But I see Obama running his Presidency in more WAR than Peace, and the CHANGE he has promised might just turn out to be a Election Campaign and a raw thought in American Politics.&lt;br /&gt;&lt;br /&gt;The first hint Obama has given towards War is his words against Pakistan. Bush was never so clear on his dealing with Pakistan but was successful in getting Pakistan work against Taliban. Obama may lead a major ground work for Nuclear Disarmament of Pakistan. This could be a reason he has four Indian-Americans (Sonal Shah, Anjan Mukherjee, Preeta Bansal, Nicholas Rathod) in his core team. How he carries this is yet to be seen.&lt;br /&gt;&lt;br /&gt;I expect Obama to build diplomatic relations with Iran. He will need to do this to act against Pakistan, which he feels is the major source of terrorist activities. This is a wait and see thing again.&lt;br /&gt;&lt;br /&gt;His African Origin and non-elitist thought might distance him from his work in Africa. He could work to help Zimbabwe come out of crisis doing great work for Human Race, but this is sure to distance him from the British. This in-turn will help Europe build good bonding amongst themselves. Good news for France and Germany.&lt;br /&gt;&lt;br /&gt;Obama is net savvy. He is going to be the first US President of the Youtube and Facebook era. His active Facebook profile and him saying people can find anything they want about him in his Facebook profile is a clear indicator of his network savvy attitude. Along with that 1800 videos in Youtube videos from Obama camp for Elections is another big story.&lt;br /&gt;Now Americans might get a govt. which directly talks to them. Obama will speak where no one ask questions, and first hand and non-polluted information will be available to the World directly from Pentagon and White House. But this will go unchecked too. Might turn dangerous if they went wrong way.&lt;br /&gt;&lt;br /&gt;Obama has a Law Degree and is a community organizer. He has deep understanding of the community and is smart at playing with the Law. Will have to see how he uses that to fight the Economic Downturn.&lt;br /&gt;I am sure, he is not good at Economics but seems to be smart enough to learn and implement. Afterall world does not lack knowledge specialists, they are available in every corner of the world. Many do Ph. D.s in Economics and many others are Economic hobbyist, and all have suggestions. Obama will have to pick smart people, and have to safe guard himself from over-dependency with the smart folks.&lt;br /&gt;&lt;br /&gt;Obama is certainly a change, and a big change. His Black Origin and White touch; Hussain as his middle name and a Christianity as Religion etc. he is certainly a change. But Americans are the same. They are Performance driven, and are aggressive. Which is in sharp contrast to stability and fun loving Europeans, and he wont be able to change this.&lt;br /&gt;He will have to bring good economic situation and have to keep American Global Leadership intact. This will make difficult for him to discourage outsourcing or pull-off US soldiers from Iraq. But he will have to try doing it, which might make things worse.&lt;br /&gt;&lt;br /&gt;Then time will come when Obama's Data Analysts will work. Trend shows that US economy boosts when US goes to War. Result Obama turns to becoming greater War President than G.W. Bush.&lt;br /&gt;&lt;br /&gt;What do you have to say here? Would be looking to hear from you.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5703321124810894761?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5703321124810894761/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5703321124810894761' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5703321124810894761'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5703321124810894761'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/obama-could-become-war-president.html' title='Obama Could Become a War President'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7375783807534784391</id><published>2008-11-15T11:57:00.000-08:00</published><updated>2008-11-16T00:02:24.842-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='Blogging'/><title type='text'>5 Most Valuable Marketing and Analytics Blogs</title><content type='html'>5 Most Valuable Marketing and Analytics Blogs are listed below. No offense, if your's is not here; had to choose some five. Some tough call but I made it today.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_QRkiAjUI/AAAAAAAAHIQ/yPOswKwqZUw/s1600-h/godin.gif"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 160px; height: 270px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_QRkiAjUI/AAAAAAAAHIQ/yPOswKwqZUw/s400/godin.gif" alt="" id="BLOGGER_PHOTO_ID_5269159089329442114" border="0" /&gt;&lt;/a&gt;5. &lt;a href="http://sethgodin.typepad.com/"&gt;Seth Godin's Blog&lt;/a&gt;&lt;br /&gt;It is always fun to read his blog. Some critical thought and some humor; great flow in writing and very much readable. Not so much visionary and strategic thoughts, but cool views better read.&lt;br /&gt;&lt;br /&gt;Godin is a writer of the book "All Marketers are Liers" and "The Dip". First one is a cool book and is full of criticism to the traditional marketers. Second one just sucked me.&lt;br /&gt;&lt;br /&gt;If you are a Marketer, you have to read his books and follow his blogs. But do all these to know what you should not be doing. His recommendations are not that great, and they are as poor as IMF's suggestions for the developing countries; good to hear, hard to implement and if you implement, you are sure to fail.&lt;br /&gt;&lt;br /&gt;4. &lt;a href="http://www.kaushik.net/avinash/"&gt;Occam's Razor by Avinash Kaushik&lt;/a&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_SIF6OijI/AAAAAAAAHIY/kaiA55CvbEM/s1600-h/web_analytics-an_hour_a_day-sm.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 161px; height: 200px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_SIF6OijI/AAAAAAAAHIY/kaiA55CvbEM/s400/web_analytics-an_hour_a_day-sm.jpg" alt="" id="BLOGGER_PHOTO_ID_5269161125513955890" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;Always comes with great articles; mostly heavy and highly informative write-ups. I like the way he presents technical stuffs in a business friendly way.&lt;br /&gt;&lt;br /&gt;It however is very much limited to Web Analytics and is bit more tactical than strategic. Not always readable and usually posts with repetitive thoughts. His blog is more a Book than a blog. But this is certainly a blog no Analysts can miss out.&lt;br /&gt;&lt;br /&gt;Avinash has written a book "Web Analytics : An Hour a Day". The name sounds like a Marketing campaign and is not different from Godin's one, but the Book is very well written. Great write-up. It has covered all areas of Web Analytics and is written for Analysts in a very tactical way.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_S3slspfI/AAAAAAAAHIg/XC1CSSzSRm8/s1600-h/JT.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 96px; height: 144px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_S3slspfI/AAAAAAAAHIg/XC1CSSzSRm8/s400/JT.jpg" alt="" id="BLOGGER_PHOTO_ID_5269161943350683122" border="0" /&gt;&lt;/a&gt;3. &lt;a href="http://smartenoughsystems.com/wp/"&gt;Smart (Enough) Systems by James Taylor&lt;/a&gt;&lt;br /&gt;James is a serious writer. Not a great flow in the language but very informative posts. The blog surrounds around Decision Management Systems.&lt;br /&gt;&lt;br /&gt;James has software background and adds more technical stuffs, which bores people like me. But James articles on Business Rules and EDM are something hard to find else where. Blog is both informative and suggestive.&lt;br /&gt;&lt;br /&gt;2. &lt;a href="http://marketinggeek.blogspot.com/"&gt;Marketing Geek by Michael Fassnacht&lt;/a&gt;&lt;br /&gt;Its a underdog blog. Not much read and has fairly low page rank compared to other picks. It is all because Michael teaches others to market very well but he does not do it himself. Very few links in the blogs and not of any SEO work done. His articles too are very well thought but not framed well. In overall, Michael is a genius, who is very lazy.&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/SR_TFoUSxgI/AAAAAAAAHIo/J-fAJ_PKcR8/s1600-h/Marketing+Geek.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 428px; height: 89px;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/SR_TFoUSxgI/AAAAAAAAHIo/J-fAJ_PKcR8/s400/Marketing+Geek.JPG" alt="" id="BLOGGER_PHOTO_ID_5269162182722110978" border="0" /&gt;&lt;/a&gt;Now you might be wondering why did I rate his blog so high. Read any of posts and you will find. The internal insights, the strategic vision and the well-thought recommendation that he makes is simply great. I just love his writings and I am waiting for the day when he comes with a book on Marketing. Great Blog.&lt;br /&gt;&lt;br /&gt;1. &lt;a href="http://marketingroi.wordpress.com/"&gt;Marketing ROI by Ron Shevlin&lt;br /&gt;&lt;/a&gt;If you are a blog reader than this should not surprise you. Ron is by far a better thinker and presenter than most bloggers. He is one of the best criticizer I have seen around, and he criticizes anyone anytime.&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_TWxir93I/AAAAAAAAHIw/JBzqCk7iFNw/s1600-h/Marketing+ROI.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 147px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_TWxir93I/AAAAAAAAHIw/JBzqCk7iFNw/s400/Marketing+ROI.JPG" alt="" id="BLOGGER_PHOTO_ID_5269162477256177522" border="0" /&gt;&lt;/a&gt;Sometime I feel, Ron should have to be in Risk Domain and not in Marketing. Had he been looking after the Financial Institutions, the crises would have never come. He is always ready with don't do this and don't do that.&lt;br /&gt;But good thing is he has few recommendations too. Most of his posts have great flow and posses mixed humor. Adding all of these, he is the pick of this year.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-style: italic; font-weight: bold;"&gt;If you are a Marketer or a Analyst, or a Business leader having Business Development role, you have to follow these blogs. If you don't, believe me, you are really missing something.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7375783807534784391?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7375783807534784391/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7375783807534784391' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7375783807534784391'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7375783807534784391'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/5-most-valuable-marketing-and-analytics.html' title='5 Most Valuable Marketing and Analytics Blogs'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SR_QRkiAjUI/AAAAAAAAHIQ/yPOswKwqZUw/s72-c/godin.gif' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7211974806408297620</id><published>2008-11-14T07:49:00.000-08:00</published><updated>2008-11-14T22:27:58.429-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Human Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='Job'/><title type='text'>Geeky Humans and Geeky Companies</title><content type='html'>Everyone in the world wants to be Geeky. Correct me if I am wrong.&lt;br /&gt;&lt;br /&gt;This is something always true for humans. They want to show that they study less (but score more in exams), they don't mind even bigger things (but they mind every little things), they want to be seen as least possessive about their love (but its just that they don't want their partner to be, but in actual everybody is), and the list goes on.&lt;br /&gt;&lt;br /&gt;Human loves criticizing self for actions but they wont ever do for the results. I have never seen people saying, I fail in exams or I am too fat or I am just too thin or I have tolerated my wife dating someone else ....&lt;br /&gt;&lt;br /&gt;The reason might be ... everyone wants to prove they are smart enough not to work for better but have better results. So everyone wants to prove that he is smart and geeky.&lt;br /&gt;&lt;br /&gt;But if you want to find yourself how much geeky you are I have a solution. I found for myself and now its your turn for yourself.&lt;br /&gt;&lt;br /&gt;Just go and visit &lt;a href="http://www.brunching.com/images/geekchartbig.gif"&gt;this page&lt;/a&gt;. And do not forget to share how geeky you are through comments here.&lt;br /&gt;&lt;br /&gt;Now let us evaluate about the companies. Every company's main agenda is to earn and save, and grow. Have huge revenue, least expenses and awesome profits. But mostly companies don't share this information to the employees.&lt;br /&gt;&lt;br /&gt;Reason : They want to look Geeky!!&lt;br /&gt;&lt;br /&gt;I have seen a consulting company having very poor economic health, which is verge of bankruptcy, saying they offer such an extra-ordinary working environment to the employees that they send people to foreign trip even when there is no on-site assignment. WOW.&lt;br /&gt;&lt;br /&gt;Great news. I would love to join this type of company. How about you?&lt;br /&gt;&lt;br /&gt;One of my friend joined the company, and the very first month he discovered that they have not sent any employees abroad for last 2 years. He felt, he was cheated and went to the HR.&lt;br /&gt;&lt;br /&gt;HR folks told him, "we are sorry, but we had to say that to look geeky. We will however try one foreign tour for you. Please do not disclose these matters to the outside world. You are one of us now, and we need to work to make things better here."&lt;br /&gt;&lt;br /&gt;WOW!! Great Geeky Company!&lt;br /&gt;&lt;br /&gt;My friend said he is going to resign the same day. The HR folks proposed to negotiate for extra compensation. He had no options but to accept it. After all he too had issues in changing companies often. He settled for the increased compensation and started preparing for GMAT and CAT. He seemed more geeky than the HR folks that day but he never actually got the increased compensation. :D&lt;br /&gt;&lt;br /&gt;Does anyone have similar experience in your career? Do not forget to share, if you have any.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7211974806408297620?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7211974806408297620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7211974806408297620' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7211974806408297620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7211974806408297620'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/geeky-humans-and-geeky-companies.html' title='Geeky Humans and Geeky Companies'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1664591593734300663</id><published>2008-11-13T05:04:00.000-08:00</published><updated>2008-11-13T06:36:00.146-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Entrepreneurship'/><category scheme='http://www.blogger.com/atom/ns#' term='Leadership'/><category scheme='http://www.blogger.com/atom/ns#' term='Human Resources'/><category scheme='http://www.blogger.com/atom/ns#' term='Job'/><title type='text'>Entrepreneurs : Don't Do an MBA</title><content type='html'>&lt;p class="MsoNormal"&gt;First let me ask you few questions.&lt;br /&gt;1. Do you remember &lt;a href="http://en.wikipedia.org/wiki/Diego_Maradona"&gt;Maradona&lt;/a&gt;?&lt;br /&gt;2. Do you know who &lt;a href="http://www.microsoft.com/presspass/exec/billg/default.aspx"&gt;Bill Gates&lt;/a&gt; is?&lt;br /&gt;3. Do you know who &lt;a href="http://www.britneyspears.com/"&gt;Britney Spears&lt;/a&gt; is?&lt;br /&gt;4. Do you know &lt;a href="http://www.google.com/corporate/execs.html"&gt;Sergey Brin&lt;/a&gt;?&lt;br /&gt;5. Do you know &lt;a href="http://www.apple.com/pr/bios/jobs.html"&gt;Steve Jobs&lt;/a&gt;?&lt;br /&gt;&lt;br /&gt;Well, you must have scored 5 out of 5. Great.&lt;br /&gt;&lt;br /&gt;Now can you give some time to think who are the people managing these folks. Remember the managers of Britney and Marodona? Remember who &lt;a href="http://in.youtube.com/watch?v=C5oGaZIKYvo&amp;amp;feature=related"&gt;Steve Ballmer&lt;/a&gt; is? And then think if you can remember what educational degree these folks have.&lt;br /&gt;&lt;br /&gt;Done? YES!! Cool.&lt;br /&gt;&lt;br /&gt;I am sure none of you actually scored 100% on the later half.&lt;br /&gt;&lt;br /&gt;I have been studying whether &lt;a href="http://en.wikipedia.org/wiki/Master_of_Business_Administration"&gt;MBA &lt;/a&gt;is necessary to be successful in career, especially an Entrepreneur career. The study showed that most of the World &lt;a href="http://en.wikipedia.org/wiki/Chief_executive_officer"&gt;CEOs &lt;/a&gt;are MBAs, and it was a WOW for MBAs.&lt;br /&gt;&lt;br /&gt;But then the underlying thing is, none of the most successful Entrepreneurs are MBAs. They are either college drop outs like Steve Jobs and Bill Gates, or they are simply very passionate youth &lt;a href="http://en.wikipedia.org/wiki/Entrepreneur"&gt;Entrepreneurs &lt;/a&gt;like &lt;a href="http://en.wikipedia.org/wiki/Pantaloon_Group"&gt;Kishore Binyani&lt;/a&gt; (founder, chairman of &lt;a href="http://www.futuregroup.in/"&gt;Future Group&lt;/a&gt;).&lt;br /&gt;&lt;br /&gt;This lead I to think that MBA is required to be a high spending CEO or a high profile Employee as the Entrepreneurs tend to hire MBAs for the Managerial roles. But if you have something to deliver to the world and if you are passionate about it, &lt;b style=""&gt;You Don’t Need an MBA&lt;/b&gt;.&lt;br /&gt;&lt;br /&gt;MBA is a waste of two years. And at the end of two years, you are left with little passion about work but are trained to manage other folks. Managing is a great skill to have to lessen risk in life. But to really do something World will remember for long, it might not be. Because World Remembers people who actually work but not the one who Manages them.&lt;br /&gt;&lt;br /&gt;MBAs have built many companies but only few of them can actually jump into starting a business after an MBA. They need to work for some other company to build their profile and earn money to pay back &lt;a href="http://www.indian-bank.com/educational_loan.htm"&gt;educational loan&lt;/a&gt; (which most people think is a path to greatness).&lt;br /&gt;So MBAs when start a company, it’s gonna be their retiring venture which calls for being risk averse (for family reasons or age issues or whatever). Instead if someone starts a company early, he can take it much ahead as it is gonna be his starting venture and he can take up huge risks.&lt;br /&gt;&lt;br /&gt;So if you think, you are Entrepreneurial and can build &lt;a href="http://en.wikipedia.org/wiki/Company_%28law%29"&gt;company&lt;/a&gt;. Please don't do an MBA and please don't go and work under someone who once chose not to go for an MBA.&lt;br /&gt;&lt;br /&gt;Just start a company. Do it asap.&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1664591593734300663?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1664591593734300663/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1664591593734300663' title='12 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1664591593734300663'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1664591593734300663'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/entrepreneurs-dont-do-mba.html' title='Entrepreneurs : Don&apos;t Do an MBA'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>12</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-810177209571076869</id><published>2008-11-13T01:02:00.000-08:00</published><updated>2008-11-13T01:14:21.009-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Off The Track'/><category scheme='http://www.blogger.com/atom/ns#' term='Politics'/><title type='text'>Politics Uncovered in Simple English</title><content type='html'>&lt;p style="font-style: italic;"&gt;Just got a mail from one of my friend on Politics. It was a forward mail, and I don't actually know who created it. But whoever has done it, hats off to him. Really impressive work.&lt;a href="http://en.wikipedia.org/wiki/Feudalism"&gt;&lt;br /&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="font-style: italic;"&gt;&lt;a href="http://en.wikipedia.org/wiki/Feudalism"&gt;&lt;br /&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="font-style: italic;"&gt;&lt;a href="http://en.wikipedia.org/wiki/Feudalism"&gt;FEUDALISM&lt;/a&gt;: You have two cows. Your lord takes some of the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt;&lt;a href="http://en.wikipedia.org/wiki/Socialism"&gt; PURE SOCIALISM&lt;/a&gt;: You have two cows. The government takes them and puts them in a barn with everyone else's cows. You have to take care of all of the cows. The government gives you as much milk as you need. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; BUREAUCRATIC SOCIALISM: You have two cows. The government takes them and put them in a barn with everyone else's cows. They are cared for by ex-chicken farmers. You have to take care of the chickens the government took from the chicken farmers. The government gives you as much milk and eggs as the regulations say you need. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; &lt;a href="http://en.wikipedia.org/wiki/Fascism"&gt;FASCISM&lt;/a&gt;: You have two cows. The government takes both, hires you to take care of them and sells you the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt;&lt;a href="http://en.wikipedia.org/wiki/Communism"&gt; PURE COMMUNISM&lt;/a&gt;: You have two cows. Your neighbors help you take care of them, and you all share the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; RUSSIAN COMMUNISM: You have two cows. You have to take care of them, but the government takes all the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; CAMBODIAN COMMUNISM: You have two cows. The government takes both of them and shoots you. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; &lt;a href="http://en.wikipedia.org/wiki/Dictatorship"&gt;DICTATORSHIP&lt;/a&gt;: You have two cows. The government takes both and drafts you. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; PURE &lt;a href="http://en.wikipedia.org/wiki/DEMOCRACY"&gt;DEMOCRACY&lt;/a&gt;: You have two cows. Your neighbors decide who gets the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; REPRESENTATIVE DEMOCRACY: You have two cows. Your neighbors pick someone to tell you who gets the milk. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; &lt;a href="http://en.wikipedia.org/wiki/Bureaucracy"&gt;BUREAUCRACY&lt;/a&gt;: You have two cows. At first the government regulates what you can feed them and when you can milk them. Then it pays you not to milk them. Then it takes both, shoots one, milks the other and pours the milk down the drain. Then it requires you to fill out forms accounting for the missing cows. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; PURE &lt;a href="http://en.wikipedia.org/wiki/Anarchy"&gt;ANARCHY&lt;/a&gt;: You have two cows. Either you sell the milk at a fair price or your neighbors try to take the cows and kill you. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; &lt;a href="http://en.wikipedia.org/wiki/Libertarian"&gt;LIBERTARIAN&lt;/a&gt;/ANARCHO-&lt;a href="http://en.wikipedia.org/wiki/CAPITALISM"&gt;CAPITALISM&lt;/a&gt;: You have two cows. You sell one and buy a bull. &lt;/p&gt; &lt;p style="font-style: italic;"&gt; &lt;a href="http://en.wikipedia.org/wiki/Surrealism"&gt;SURREALISM&lt;/a&gt;: You have two giraffes. The government requires you to take harmonica lessons. &lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-810177209571076869?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/810177209571076869/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=810177209571076869' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/810177209571076869'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/810177209571076869'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/11/politics-uncovered-in-simple-english.html' title='Politics Uncovered in Simple English'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-6506649518022889254</id><published>2008-10-30T05:05:00.000-07:00</published><updated>2008-10-31T04:42:53.984-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><title type='text'>Missing Value Approximation</title><content type='html'>&lt;span style="font-weight: normal;font-size:100%;" &gt;My friend Deep has started really good technical issue in Analytics. He explores various ways for&lt;/span&gt;   &lt;a href="http://engineeringanalytics.blogspot.com/2008/10/missing-value-approximation.html"&gt;Missing Value Approximation.&lt;/a&gt;&lt;br /&gt;I have spent several years in &lt;a href="http://knol.google.com/k/bhupendra-khanal/analytics/2syr067rdoy9b/13"&gt;Analytics &lt;/a&gt;and most of the time I see people wasting their time in exploring solutions which are never possible. Reason - &lt;span style="font-weight: bold;"&gt;The Great Data Issue.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;There are several forms of Data Issues, and one of them and most prominent is missing information. People prefer various ways of missing imputation and the basis for people choosing one them is their inclination towards Business or Statistics.&lt;br /&gt;&lt;br /&gt;Most of the statisticians prefer defining some statistical guidelines and then follow it. Like for less than 20% missing values for any variables, take the semi-quartile range ((P75 - P25) / 2). If more than 20% missing, then the variable cannot be used.&lt;br /&gt;&lt;br /&gt;The Business users on the other side look from different plane. They say, do whatever but do something. Missings cannot be deleted, just replace it by means even if there is 95% missing. Surprised!!! Do not be .... It is a common problem that I see.&lt;br /&gt;&lt;br /&gt;There are other few good methods for missing imputation which I prefer.&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;1. Means with Flags Method:&lt;/span&gt;&lt;br /&gt;Replace all missings by means of the remaining values for upto 95% missings. And create a missing flag to throw into the model. This method, I am sure, will invite wrath of the Statisticians questioning the validity and significance.&lt;br /&gt;But I feel its ok. All information starts with pushing into the middle (replacing by means) and then if missings means something (like frauds not providing phone numbers), it is captured by the flags. Fair Enough!!&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;2. SFA Imputation&lt;/span&gt; Bit technical but business oriented. Plot the variable bins against the bad rate and then see where missings fall.&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/SQmpVCzVYEI/AAAAAAAAGXQ/rjrh6YE2nGY/s1600-h/Missing+Imputation.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 240px;" src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SQmpVCzVYEI/AAAAAAAAGXQ/rjrh6YE2nGY/s400/Missing+Imputation.JPG" alt="" id="BLOGGER_PHOTO_ID_5262923818553663554" border="0" /&gt;&lt;/a&gt;In this figure for Var1, the behavior of the missings is comparable to value 4 to 5. Thus replace missings by 4.5.&lt;br /&gt;Good huh!!&lt;br /&gt;Well not always. What if the variable is discrete and can accept only numbers. Simple solution -- instead of 4.5 get 4 or 5, which ever is close. Sounds good to me.&lt;br /&gt;&lt;br /&gt;What is the common method you use? Share your comments and feedbacks. It will be interesting to explore various methods before we actually use one.&lt;br /&gt;&lt;img src="file:///C:/DOCUME%7E1/BHUPEN%7E1/LOCALS%7E1/Temp/moz-screenshot-7.jpg" alt="" /&gt;&lt;img src="file:///C:/DOCUME%7E1/BHUPEN%7E1/LOCALS%7E1/Temp/moz-screenshot-8.jpg" alt="" /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-6506649518022889254?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/6506649518022889254/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=6506649518022889254' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6506649518022889254'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/6506649518022889254'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/10/missing-value-approximation.html' title='Missing Value Approximation'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_3NBkye2x4mQ/SQmpVCzVYEI/AAAAAAAAGXQ/rjrh6YE2nGY/s72-c/Missing+Imputation.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-9164798555802987843</id><published>2008-10-29T05:30:00.000-07:00</published><updated>2008-11-06T02:21:22.231-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Predictive Modeling'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><title type='text'>5 Steps to Build a Predictive Model</title><content type='html'>I keep on getting inquiries about the right way of building predictive models. I am trying to answer those through this post. But before that let me make one thing clear, there is no definite rules to build a Model. Nor there is any good or better methods. It solely depends on the analyst or modeler.&lt;br /&gt;Here is my way. It is just one among the many ways.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/SQwHRTRmcMI/AAAAAAAAGXg/jEnNLp_p4kQ/s1600-h/2.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 51px;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/SQwHRTRmcMI/AAAAAAAAGXg/jEnNLp_p4kQ/s400/2.JPG" alt="" id="BLOGGER_PHOTO_ID_5263590058302533826" border="0" /&gt;&lt;/a&gt;&lt;span style="font-weight: bold; color: rgb(153, 0, 0);"&gt;1. Modeling Methodology and Entity&lt;/span&gt;&lt;br /&gt;As data comes, first thing an analyst need to do is to study the data. Then understand the business problem for which the model is going to be used. These two things lead to the correct definition of Modeling Methodology and Entity.&lt;br /&gt;Modeling Methodology could be choosing one of among the &lt;a href="http://en.wikipedia.org/wiki/Linear_regression"&gt;Linear Regression&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Logistic_regression"&gt;Logistic Regression&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Poisson_regression"&gt;Poisson Regression&lt;/a&gt;. And Entity is to define at what level the Model is going to be built.&lt;br /&gt;&lt;br /&gt;For banking while accessing risk, typical model build is a risk model. This model is built with &lt;a href="http://en.wikipedia.org/wiki/Logistic_regression"&gt;Logistic Regression&lt;/a&gt; with Good/Bad Dependent Variable. The entity is usually &lt;a href="http://knol.google.com/k/bhupendra-khanal/customer/2syr067rdoy9b/29#"&gt;customer&lt;/a&gt;. But if you want to see Risk Involved at each subsequent loan that a person has (and believe more the number of loans to a person risk changes), you could go for a &lt;a href="http://en.wikipedia.org/wiki/Loan"&gt;Loan &lt;/a&gt;Level.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(153, 0, 0);"&gt;2. Time-line&lt;/span&gt;&lt;br /&gt;Not all data received is usable. The timeline needs to be properly finalized by good understanding of data and the business.&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SQv9M8XHA-I/AAAAAAAAGXY/uGcZCm36Lgk/s1600-h/Obs_Perf.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 393px; height: 110px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SQv9M8XHA-I/AAAAAAAAGXY/uGcZCm36Lgk/s400/Obs_Perf.JPG" alt="" id="BLOGGER_PHOTO_ID_5263578988315870178" border="0" /&gt;&lt;/a&gt;Usually for &lt;a href="http://en.wikipedia.org/wiki/Credit_Card"&gt;Credit Card&lt;/a&gt;s portfolio of banks, the data taken is for 42 months. It includes 24 months of observation period and 18 months of performance period i.e. all cards taken in first 24 months is taken and their subsequent behavior in next 18 months is analyzed in sliding window basis.&lt;br /&gt;&lt;br /&gt;This is quite simple. But things are not simple always. If you need to build a Risk Model for US Sub-Prime Market now, this rule might not hold. The business scenario in the last 12 months have changed a lot and in future it is hard to get similar environment. What to do here?&lt;br /&gt;&lt;br /&gt;Might be taking a smaller window helps! Or might have to be conservative in building but solve these issues at the implementation time.&lt;img src="file:///C:/DOCUME%7E1/BHUPEN%7E1/LOCALS%7E1/Temp/moz-screenshot-9.jpg" alt="" /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(153, 0, 0);"&gt;3. DV (Dependent Variable or Outcome Variable) Definition&lt;/span&gt;&lt;br /&gt;DV definition has its own challenges. Mostly while deciding on methodology and entity, and on timeline there is a definite thought on DV. But there are areas where we need to go much deeper while defining DV.&lt;br /&gt;&lt;br /&gt;For credit card, its the risk in 18 months but how do we define &lt;a href="http://en.wikipedia.org/wiki/Risk"&gt;risk&lt;/a&gt;. It would be two cheque bounces or missed payments; it could be one; It could be crossing the credit limit and not paying thereafter etc. Each of these have business logic behind them.&lt;br /&gt;&lt;br /&gt;For building Response Model for a &lt;a href="http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073902327"&gt;Email Campaign&lt;/a&gt;, DV is response but how do you define response? Is it opening email? or replying email? or taking some action based on the email? It could be any.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(153, 0, 0);"&gt;4. Sampling&lt;/span&gt;&lt;br /&gt;This is slightly different from the other steps. I would prefer to use all data that is available and not sample down or up in most scenarios. But there are certain business issues, or &lt;a href="http://www.sustainableworld.com/reference/dataissues.htm"&gt;data issues&lt;/a&gt; or technical &lt;a href="http://en.wikipedia.org/wiki/BI_software"&gt;BI tool&lt;/a&gt;s issues which force to do some &lt;a href="http://www.socialresearchmethods.net/kb/sampling.php"&gt;sampling&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;A case of oversampling could be some cases where the data points are too less. And among them too most of the records are good (could be bad too). Say for e.g. we have 1000 records and 990 are goods. The only way to move forward is to increase bads by taking them multiple times.&lt;br /&gt;&lt;br /&gt;Other case could be a place where there are 5 million records. Is it necessary to take whole sample?&lt;br /&gt;I would say yes. But there are certain issues of taking 5 million records. I doubt any tool can handle this huge data apart from &lt;a href="http://www.sas.com/technologies/analytics/statistics/analytics-pro/index.html"&gt;SAS&lt;/a&gt;. And &lt;a href="http://www.sas.com/technologies/analytics/statistics/analytics-pro/index.html"&gt;SAS &lt;/a&gt;too will take long time to do any simple process and a iterative process like Modeling will just kill any-body's patience.&lt;br /&gt;Solution: Sample down. Either taken random X% or do stratified sampling by taking Y% of Goods and Y% of bads.&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(153, 0, 0); font-weight: bold;"&gt;5. IDVs (Independent Variables)&lt;/span&gt;&lt;br /&gt;IDVs generation is again a art in itself. It is always good to take as much data as you can get, and create as much derived variables as you can from them. This will open up the window for more &lt;a href="http://www.graphpad.com/www/Book/Choose.htm"&gt;advanced statistical tests&lt;/a&gt; and helps in capturing performance from all angles.&lt;br /&gt;&lt;br /&gt;Some of the data sources for IDVs for Financial Clients would be: internal operations data (like sales, call center usage etc.) , &lt;a href="http://en.wikipedia.org/wiki/Demographics"&gt;demographic data&lt;/a&gt;, &lt;a href="http://www.walthamforest.gov.uk/index/care/access-to-personal-information.htm"&gt;personal information&lt;/a&gt; of &lt;a href="http://knol.google.com/k/bhupendra-khanal/customer/2syr067rdoy9b/29"&gt;customers&lt;/a&gt;, economic data, seasonal factors, etc.&lt;br /&gt;&lt;br /&gt;The ways of creating derived variables could be:&lt;br /&gt;a. Log of original variable [log(no. of bank card trade)]&lt;br /&gt;b. Taking exponential with e [e(power No. of Bad Loans)]&lt;br /&gt;c. Difference between two similar variables [Loans in last 5 years - Loans in last 1 year]&lt;br /&gt;d. Interaction Variables using &lt;a href="http://knol.google.com/k/bhupendra-khanal/decision-trees-and-cart/2syr067rdoy9b/42"&gt;CART&lt;/a&gt;&lt;br /&gt;e. Inverse Relations [1/No. of Loans]&lt;br /&gt;f. Series Functions e.g. for No. of Loans 1/(Loans in one yr) + 1/(Loans in 2 yrs)^2 + .........&lt;br /&gt;g. Binned Variables using &lt;a href="http://engineeringanalytics.blogspot.com/2008/10/single-factor-analysis.html"&gt;Single Factor Analysis&lt;/a&gt; [Age (&lt;18, 18-30,30-65,65+)]&lt;br /&gt;&lt;br /&gt;More readings:&lt;br /&gt;1. &lt;a href="http://knol.google.com/k/bhupendra-khanal/modeling-on-censored-data/2syr067rdoy9b/51#"&gt;Modeling on Censored Data&lt;/a&gt;&lt;br /&gt;2. &lt;a href="http://knol.google.com/k/bhupendra-khanal/building-predictive-models/2syr067rdoy9b/49"&gt;Building Predictive Model&lt;/a&gt;&lt;br /&gt;3. &lt;a href="http://engineeringanalytics.blogspot.com/2008/10/time-series-data.html"&gt;Time Series Data&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;I end my note here. It would be interesting to see how you see my note. There might be places where you agree and other areas where you disagree, would like to know them. Please share your comments and feedback through comment or mail.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-9164798555802987843?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/9164798555802987843/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=9164798555802987843' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9164798555802987843'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/9164798555802987843'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/10/5-steps-to-build-predictive-model.html' title='5 Steps to Build a Predictive Model'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_3NBkye2x4mQ/SQwHRTRmcMI/AAAAAAAAGXg/jEnNLp_p4kQ/s72-c/2.JPG' height='72' width='72'/><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4011950558048412942</id><published>2008-09-11T12:05:00.000-07:00</published><updated>2008-10-01T10:59:30.783-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><title type='text'>Analytics Grows at the Cost of?</title><content type='html'>&lt;a href="http://knol.google.com/k/bhupendra-khanal/analytics/2syr067rdoy9b/13#"&gt;Analytics&lt;/a&gt; Industry is growing very fast across the World. It could be because of various reasons, one of them could be poor economic scenario. When Business is in problem, everyone turns to find the reason behind it while in the other case people chase growth. Its simple.&lt;br /&gt;&lt;br /&gt;There could be other reason too. Analytics and Reporting Companies are being acquired by Software Biggies and they are integrating the Analytics and Reporting Module into their &lt;a href="http://knol.google.com/k/scott-miller/enterprise-resource-planning-erp/2uanivpc1nw7c/2#"&gt;ERP&lt;/a&gt; packages.&lt;br /&gt;&lt;br /&gt;The third could be the fall of &lt;a href="http://knol.google.com/k/bhupendra-khanal/market-research/2syr067rdoy9b/19#"&gt;Market Research&lt;/a&gt; and &lt;a href="http://knol.google.com/k/bhupendra-khanal/management-consulting/2syr067rdoy9b/17#"&gt;Management Consulting&lt;/a&gt;! Well, I don't say this but &lt;a href="http://www.google.com/trends"&gt;Google Trend&lt;/a&gt; says it. Hard to believe but Graph shows it!&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SMltCthpUiI/AAAAAAAAGWs/_RzUUZEsua0/s1600-h/MR_A_MC.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SMltCthpUiI/AAAAAAAAGWs/_RzUUZEsua0/s400/MR_A_MC.JPG" alt="" id="BLOGGER_PHOTO_ID_5244843134397534754" border="0" /&gt;&lt;/a&gt;My Take:&lt;br /&gt;Management Consulting and Market Research both have started using Analytics, and Analytics is growing as the heart of the &lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/57#view"&gt;Strategy Consulting&lt;/a&gt; and &lt;a href="http://knol.google.com/k/bhupendra-khanal/decision-management-system/2syr067rdoy9b/39#"&gt;Decision Management&lt;/a&gt; Space.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4011950558048412942?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4011950558048412942/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4011950558048412942' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4011950558048412942'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4011950558048412942'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/09/analytics-grows-at-cost-of.html' title='Analytics Grows at the Cost of?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_3NBkye2x4mQ/SMltCthpUiI/AAAAAAAAGWs/_RzUUZEsua0/s72-c/MR_A_MC.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7278440070348302494</id><published>2008-09-10T08:50:00.000-07:00</published><updated>2008-10-01T11:45:52.054-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Decision Optimization'/><category scheme='http://www.blogger.com/atom/ns#' term='Enterprise Decision Management'/><category scheme='http://www.blogger.com/atom/ns#' term='Management Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Market Research Consulting'/><title type='text'>Metamorphosis of Decision Management Process</title><content type='html'>&lt;span style="font-size:100%;"&gt;There are numerous players in the market providing consulting services that mainly focus on solving company’s problems and help the senior executives to take optimal decisions. These consulting services within the &lt;a href="http://knol.google.com/k/bhupendra-khanal/enterprise-decision-management/2syr067rdoy9b/12#"&gt;Decision Management&lt;/a&gt; space fall in one of three categories: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;  &lt;ol  start="1" type="1" style="font-family:arial;"&gt;&lt;li class="MsoNormal" style="line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/analytics/2syr067rdoy9b/13#"&gt;Analytics&lt;/a&gt; Consulting&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;li class="MsoNormal" style="line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/market-research/2syr067rdoy9b/19#"&gt;Market Research&lt;/a&gt; Consulting &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;li class="MsoNormal" style="line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/management-consulting/2syr067rdoy9b/17#"&gt;Management Consulting&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;span style="font-family:arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;There was a time when Consulting mean Management Consulting. Consultants were heavily paid individual from MC companies like &lt;a href="http://www.mckinsey.com/"&gt;Mckinsey &lt;/a&gt;and &lt;a href="http://www.bcg.com/"&gt;BCG&lt;/a&gt;. Companies and big Business groups often called them and asked to their suggestions.&lt;/span&gt; &lt;/span&gt;&lt;p class="MsoNormal"  style="line-height: normal;font-family:arial;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/SMfuMnPhspI/AAAAAAAAGWM/LOzOJZZjVwY/s1600-h/pic1.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SMfuMnPhspI/AAAAAAAAGWM/LOzOJZZjVwY/s400/pic1.JPG" alt="" id="BLOGGER_PHOTO_ID_5244422191556178578" border="0" /&gt;&lt;/a&gt;&lt;span style="font-size:100%;"&gt;But Consulting was not that alone. &lt;a href="http://www.fairisaac.com"&gt;Fair Isaac&lt;/a&gt; has been providing Analytics based Consulting services for the last 50 years and they have helped companies grow in their own way. Analytics Consultant helped business managers to understand the existing operations, the pros and cons of the decisions made etc.&lt;br /&gt;&lt;br /&gt;The third too existed, Market Research Consulting. This is somewhere between the first two. This is about knowing Market and competitors, and planning ahead to catch the opportunity that Market throws. &lt;a href="http://www.tnsglobal.com/"&gt;TNS&lt;/a&gt; and &lt;a href="http://www2.acnielsen.com/site/index.shtml"&gt;AC Nielson&lt;/a&gt; are the major players in this area. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="line-height: normal;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;All three have existed and done well. They did not compete but worked together to help companies grow. But they never talk with each other. This has created a huge problem for the long term prospects of the company. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="line-height: normal;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;Every company waits for the issue to come and then call for the decision management service. There is however no sustainable solution. And each time one issue gets over, another problem is awaited. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; line-height: normal;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;&lt;a href="http://knol.google.com/k/-/-/2syr067rdoy9b/54f2hp/pic2.bmp"&gt;&lt;span style="text-decoration: none;color:blue;" &gt;&lt;!--[if gte vml 1]&gt;&lt;v:shape id="_x0000_i1027" type="#_x0000_t75" alt="" style="'width:24pt;height:24pt'" button="t"&gt;&lt;![endif]--&gt;&lt;!--[if !vml]--&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SMft1CdemyI/AAAAAAAAGWE/flCdpS9VKBY/s1600-h/pic2.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SMft1CdemyI/AAAAAAAAGWE/flCdpS9VKBY/s400/pic2.JPG" alt="" id="BLOGGER_PHOTO_ID_5244421786545593122" border="0" /&gt;&lt;/a&gt; &lt;span style="font-family:arial;"&gt;If a sustainable solution is to be found, it needs to be started right from knowing the existing business scenario with good &lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/58#view"&gt;MIS Reporting System&lt;/a&gt;. Even though most of the companies have good reporting system, it lacks efficiency. It is better to automate such services so that little time and manpower resources are wasted.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;  &lt;p class="MsoNormal"  style="line-height: normal;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;Next comes knowing the operations in a better way and identifying the major decision points. This follows replicating the profitable decisions and eliminating the unprofitable ones. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" face="arial" style="line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Once this phase is overcome, the stage is ready to understand the market and the competitors to come up with highly optimized decisions. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="line-height: normal; font-family: arial;"&gt;&lt;span style="font-size:100%;"&gt;At the end, when everything is streamlined and understood. The forward looking thought needs to be formed with all the necessary information ready. This is the stage for calling the Management Consulting services. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="line-height: normal;"&gt;&lt;span style=""&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:arial;"&gt;Until this process is not implemented by the companies today. Every year they will face a new problem in their business and will have to call Management Consultants to find the escape route. And the Management Consultants go away with a huge fee showing companies a quick solution, which in itself is based on lack of actual information of the existing business.&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7278440070348302494?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7278440070348302494/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7278440070348302494' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7278440070348302494'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7278440070348302494'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/09/metamorphosis-of-decision-management.html' title='Metamorphosis of Decision Management Process'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_3NBkye2x4mQ/SMfuMnPhspI/AAAAAAAAGWM/LOzOJZZjVwY/s72-c/pic1.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-8366538735807564182</id><published>2008-08-21T17:51:00.000-07:00</published><updated>2008-10-01T12:12:56.987-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Outsourcing'/><category scheme='http://www.blogger.com/atom/ns#' term='Payday Lending'/><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><title type='text'>Analytics for Payday Lenders</title><content type='html'>&lt;h3 style="color: rgb(51, 0, 0);"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;Loan Amount &lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/59#view"&gt;Sensitivity Analysis&lt;/a&gt; and Interest Rate Sensitivity Analysis&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;div style="text-align: justify;"&gt;&lt;span&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;(If there is availability of relevant data)&lt;/span&gt;&lt;/div&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;a.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;See the effect of one factor at a time to each relevance factors (removing effect of other factors).&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;b.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Form a strategy by combining all factors&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;c.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;Aim will be to increase the portfolio amount and thus increase revenue, keeping acquisition cost and risk low.&lt;/p&gt; &lt;h3&gt;&lt;span&gt;&lt;span&gt; &lt;/span&gt;&lt;span style="color: rgb(51, 0, 0);font-size:100%;" &gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/60#view"&gt;Bureau&lt;/a&gt; Data Use Optimization&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/h3&gt; &lt;p style="text-indent: -0.25in;"&gt;        &lt;span&gt;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;In the current scenario very high acquisition cost is expected as they inquire many sources.&lt;/p&gt;  &lt;h3&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt; &lt;/span&gt;&lt;/span&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/business-rules/2syr067rdoy9b/46#"&gt;&lt;span style="font-size:100%;"&gt;&lt;b style="color: rgb(51, 0, 0);"&gt;Business Rules&lt;/b&gt;&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;Based on &lt;a href="http://knol.google.com/k/bhupendra-khanal/market-segmentation/2syr067rdoy9b/33#"&gt;segmentation&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Based on Business Intuition&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;h3&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/building-predictive-models/2syr067rdoy9b/49#"&gt;&lt;span style="color: rgb(51, 0, 0);font-size:100%;" &gt;Predictive Models&lt;/span&gt;&lt;/a&gt;&lt;/h3&gt;&lt;h3&gt;&lt;span style="font-style: italic;font-size:130%;" &gt;&lt;b&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-style: italic;font-size:85%;" &gt;FPD Model, Revenue Model, Conversion Model, Attrition Model, and Risk Model (like by behavior up to cycle 6)&lt;/span&gt;&lt;br /&gt;&lt;/b&gt;&lt;/h3&gt;  &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;a.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;Leads approved but not converted will affect the performance as it is resource intensive (like have to call to verify, do verid checks etc).&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;b.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Leads which generate income less than Acquisition plus Operations cost are actually the loss making leads (hence can be called Attritors).&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;b&gt;&lt;span&gt;c.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="font-size:85%;"&gt;Good Profit comes from people&lt;/span&gt; &lt;/b&gt;&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;who actually go bad in the first pay but pay later with the late fee&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;who renews cycle over cycle and stays long&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;b&gt;&lt;span&gt;d.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:85%;"&gt;&lt;b&gt;Risk based pricing to decrease withdrawals&lt;/b&gt;&lt;/span&gt;&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Lower interest rate for reactivations.&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Higher loan amount and low income for reactivations.&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                            &lt;/span&gt;iii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Low interest rate for high score candidates (who score high in all scores – Revenue, FPD and 6 Cycle Risk).&lt;/p&gt; &lt;h3&gt;&lt;b&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/61#view"&gt;&lt;span style="font-size:100%;"&gt;&lt;b style="color: rgb(51, 0, 0);"&gt;Multiple Objective Decision System&lt;/b&gt;&lt;/span&gt;&lt;/a&gt;&lt;/h3&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;b&gt;&lt;span&gt;a.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:85%;"&gt;&lt;b&gt;Strategy Table and Joint Odds Approach&lt;/b&gt;&lt;/span&gt;&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;This technique is used if the number of dimensions is less. Up to four relevant factors (like Generic Score, Revenue Score, FPD Score, and Conversion Score) can be combined using this approach.&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Tackling more than four factors becomes extremely difficult.&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;b&gt;&lt;span&gt;b.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:85%;"  &gt;      &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:85%;"&gt;&lt;b&gt;Joint Score Approach&lt;/b&gt;&lt;/span&gt;&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;All Risk Related Scores are combined to form a single score (Joint Score).&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;This approach can handle any number of scores.&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                            &lt;/span&gt;iii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;All decisions are based on this one score only&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                           &lt;/span&gt;iv.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;There are ways to give more weight to one Relevance Factor over other (like giving more weight to Revenue than FPD).&lt;/p&gt; &lt;h3 style="color: rgb(51, 0, 0);"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;Other General Analysis&lt;/b&gt;&lt;/span&gt;&lt;/h3&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;a.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;       &lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:85%;"&gt;Fraud Check&lt;/span&gt; (&lt;/b&gt;few examples below)&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;People who write name in improper capitalization are more likely to be fraud.&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;When Home Phone and Work Phone is the same.&lt;/p&gt; &lt;p style="margin-left: 1in; text-indent: -0.25in;"&gt;&lt;span&gt;b.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;span style="font-size:85%;"&gt;Miscellaneous Analysis&lt;/span&gt; &lt;/b&gt;(examples below)&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                               &lt;/span&gt;i.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Behavior in Military Population&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;ii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Absolute Income Behavior&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                            &lt;/span&gt;iii.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Loan to Income Ratio Sensitivity Analysis&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                           &lt;/span&gt;iv.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Lead Aggregator Performance Analysis&lt;/p&gt; &lt;p style="margin-left: 1.5in; text-indent: -1.5in;"&gt;&lt;span&gt;&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;                                                             &lt;/span&gt;v.&lt;span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none; font-stretch: normal;font-family:Times New Roman;font-size:7;"  &gt;      &lt;/span&gt;&lt;/span&gt;Lead Position Performance Analysis&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-8366538735807564182?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/8366538735807564182/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=8366538735807564182' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8366538735807564182'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/8366538735807564182'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/08/analytics-for-payday-lenders.html' title='Analytics for Payday Lenders'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-1707551666287734871</id><published>2008-07-01T12:16:00.000-07:00</published><updated>2008-12-11T08:31:08.440-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketelligent'/><title type='text'>News &amp; Views ... Marketelligent Q2 2008 Newsletter</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SGqJcloN9aI/AAAAAAAAGUE/jHmA6qRwO6s/s1600-h/Roy.bmp"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SGqJcloN9aI/AAAAAAAAGUE/jHmA6qRwO6s/s400/Roy.bmp" alt="" id="BLOGGER_PHOTO_ID_5218134242492282274" border="0" /&gt;&lt;/a&gt;&lt;span style="font-weight: bold;"&gt;…….from the CEO’s desk&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:100%;"&gt;After getting an encouraging feedback on our first edition we are happy to bring out the second edition of our news letter – News and Views. This quarter the world has been gripped with the ever worsening US (and UK?) housing crisis, rising crude oil prices and global inflationary pressures.&lt;br /&gt;&lt;br /&gt;Whether the oil prices are speculative - only time will tell, but inflation is likely to stay high for some time forcing companies to adopt ruthless cost cutting measures to stay competitive. However in this environment there are a breed of managers thriving through smart decisioning by relying more on ‘Measurability’ and ‘Efficiency’.&lt;br /&gt;&lt;br /&gt;Talking about ‘Smart Decisions’, in this issue we have an article by our partner James Taylor. He focuses on how analytics empowers business managers with the knowledge and capability to make smarter customer decisions. In an era of massive data warehouses and information overload; extracting meaningful insights, understanding Customers better and taking proactive actions (before your competition does) is key.&lt;br /&gt;&lt;br /&gt;We would also like to introduce Sweta, who is one of the early associates of &lt;a href="http://www.marketelligent.com/"&gt;Marketelligent&lt;/a&gt;. As you will see, she has accomplished a lot in a relatively short professional span.&lt;br /&gt;As always we are on a constant improvement process and would like your feedback on this issue.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic;"&gt;Roy K Cherian&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;&lt;span style="font-style: italic;"&gt;Meet some of our associates..... &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.linkedin.com/in/swetasharma"&gt;&lt;span style="font-weight: bold;"&gt;Sweta Sharma&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: bold; font-style: italic;"&gt;&lt;span style="font-weight: bold;"&gt;&lt;span style="font-style: italic;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_3NBkye2x4mQ/SGqJSkuCASI/AAAAAAAAGT8/PIWTmAf4Zu0/s1600-h/sweta.JPG"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://1.bp.blogspot.com/_3NBkye2x4mQ/SGqJSkuCASI/AAAAAAAAGT8/PIWTmAf4Zu0/s400/sweta.JPG" alt="" id="BLOGGER_PHOTO_ID_5218134070449537314" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:100%;"&gt;Sweta Sharma is involved in Analytics Consulting and Business Development for Marketelligent. She has rich experience in Pharmaceuticals Analytics, &lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/62#view"&gt;Risk Analytics&lt;/a&gt; and Retail Analytics, including &lt;a href="http://knol.google.com/k/bhupendra-khanal/market-segmentation/2syr067rdoy9b/33#"&gt;Segmentation&lt;/a&gt;, Forecasting, and Predictive Modeling.&lt;br /&gt;&lt;br /&gt;She specializes in Time to Event Analysis, Multivariate rank Analysis, Multiple Comparison tests using ANOVA, ANCOVA models, Predictive Modeling, Customer Segmentation &amp;amp; Financial Forecasting.&lt;br /&gt;Her achievements include building default model for US sub prime lending client and strategising retail analytics for one of the leading beverage manufacturer in India. She is also a recipient of Bronze award for Excellence for her work in one of the Phase Four Trials in &lt;a href="http://www.gsk.com/"&gt;GlaxoSmithKline&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Prior to joining Marketelligent, she was with GlaxoSmithKline Pharmaceutical Ltd. She holds a Masters in Statistics from &lt;a href="http://en.wikipedia.org/wiki/Bangalore_University"&gt;Bangalore University&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Her interests range from hiking to reading philosophy and fiction, traveling &amp;amp; cooking. She occasionally paints and is a Gold Medallist in &lt;a href="http://en.wikipedia.org/wiki/Taekwondo"&gt;Tae-kwan-do&lt;/a&gt;.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Smarter Customer Decisions,&lt;/span&gt; &lt;span style="font-style: italic; font-weight: bold;"&gt;by James Taylor&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_3NBkye2x4mQ/SGqIzT85j0I/AAAAAAAAGT0/xyzmOB64LqQ/s1600-h/JamesTaylor.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://3.bp.blogspot.com/_3NBkye2x4mQ/SGqIzT85j0I/AAAAAAAAGT0/xyzmOB64LqQ/s400/JamesTaylor.jpg" alt="" id="BLOGGER_PHOTO_ID_5218133533372550978" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-style: italic;font-size:85%;" &gt;James is the Founding Principal of Smart Enough Systems. He is also an authority on Decision Management Systems, a prominent blogger (&lt;a href="http://www.smartenoughsystems.com/wp"&gt;Smart Enough Systems&lt;/a&gt;), and is a co-author of the book “Smart (Enough) Systems”. Previously, James was VP of Product Marketing&lt;br /&gt;at &lt;a href="http://www.fairisaac.com/ficx/"&gt;Fair Isaac.&lt;br /&gt;&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;span style="font-size:100%;"&gt;When you interact with your customers, the most likely scenario is that the point of contact is one of three types:&lt;br /&gt;• A customer service representative or other junior member of staff (driver, store clerk etc).&lt;br /&gt;• An automated system (IVR, ATM, website)&lt;br /&gt;• Someone who works for a third party (store-in-store clerk, outsourced CSR)&lt;br /&gt;&lt;br /&gt;If you want to deliver a good customer experience, you need to ensure that all these different touch points are making good decisions about how to treat your customers. In reality they are probably not doing so. Most of the decisions are being made by people who don’t know this specific customer or how to treat them, who have little or no real support and who are expected to remember a large manual of policies and procedures. The decision-making in the systems involved is either non-existent or was delegated to programmers rather than driven by customer-facing business people. When the customers interact with systems directly, they probably use a system that lacks any real sense of personalization – it is the same for everyone.&lt;br /&gt;&lt;br /&gt;The solution to these and other problems is to adopt a new approach to building information systems - to adopt a new approach to automating decisions using information technology.&lt;br /&gt;This approach is known as &lt;a href="http://knol.google.com/k/bhupendra-khanal/enterprise-decision-management/2syr067rdoy9b/12#"&gt;Enterprise Decision Management&lt;/a&gt;.&lt;br /&gt;&lt;a href="http://www.edmblog.com/"&gt;Enterprise Decision Management (EDM)&lt;/a&gt;, or Business Decision Management as it is sometimes known, is an approach for automating and improving high-volume operational decisions.&lt;br /&gt;Focusing on operational decisions, it develops decision services using business rules to automate those decisions, adds analytic insight to these services using predictive analytics and&lt;br /&gt;allows for the ongoing improvement of decision-making through adaptive control and optimization:&lt;br /&gt;• A decision service is a service in an Service Oriented Architecture (SOA) that answers a business question. Decision Services allow critical business decisions to be externalized from&lt;br /&gt;your applications, managed once and shared between channels, processes and systems.&lt;br /&gt;• Business rules, especially when managed using a Business Rules Management System or BRMS, allow you to take a declarative rather than procedural approach to decisions. This&lt;br /&gt;means you can state how you want your customers should be treated rather than having to program it.&lt;br /&gt;• Analytic insight is added into decisions using predictive analytic techniques to derive more statistically valid rules or to derive predictive insights into your customers that can be&lt;br /&gt;represented as executable models.&lt;br /&gt;• Adaptive Control deals with the reality that customer decisions do not remain static. You need an infrastructure for adapting those decisions to changing needs and strategy in a&lt;br /&gt;controlled many. This is sometimes known as champion/challenger where new “challenger” approaches are constantly developed to challenge the existing “champion”.&lt;br /&gt;You can take some simple steps to get started in making your customer decisions smarter and adopting EDM:&lt;br /&gt;• Identify some key decisions. You might target some decisions you know you already take that affect your customers or you might use the hidden decision categories to find some.&lt;br /&gt;Pick those decisions about which customers complain or that competitors do well.&lt;br /&gt;• Automate using rules and embed decision services in your systems. Using a business rules management system to design decision services is an effective way to start delivering&lt;br /&gt;smarter decisions. Your business staff can set the policies and regulations that drive the decisions and the decision service allows the right decision to be shared across systems,&lt;br /&gt;processes and channels.&lt;br /&gt;• Enhance with analytics as you can. Decision Services are ideal targets for analytic improvement. As you develop insight about your customers – what are the right segments to&lt;br /&gt;target or what predicts future profitability for a customer – you can easily embed this insight into your decision services and update the rules to take advantage of it.&lt;br /&gt;• Prepare and plan for change. No customer decision is static for long. Getting out of the mindset that changes to systems are “bad” and mean that someone made a mistake is&lt;br /&gt;important. Only then can you continuously review and enhance the way you treat customers. Your competitors change, your customers change, your products change and your&lt;br /&gt;decisions should too.&lt;br /&gt;There is no need to tolerate dumb customer decisions. You should figure out how to make them smarter before your customers realize they don’t have to tolerate it and find someone&lt;br /&gt;who will treat them better.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Q2 2008 Highlights&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;• Engaged with a leading Middle-East bank to implement Strategic MIS across their Credit&lt;br /&gt;Cards Business; including Business P&amp;amp;L, Segment P&amp;amp;L, Credit Control and Collections.&lt;br /&gt;• Partnered with a Direct Marketing Company to evaluate Customer buying behavior for a&lt;br /&gt;leading India-based manufacturer of consumer watches.&lt;br /&gt;Sponsored in association with &lt;a href="http://salford-systems.com/"&gt;Salford Systems USA&lt;/a&gt; the first ever Analytics summit in India at &lt;a href="http://www.nitdgp.ac.in/"&gt;NIT Durgapur&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;span style="font-weight: bold; font-style: italic;font-size:85%;" &gt;&lt;span style="font-size:100%;"&gt;www.marketelligent.com&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic;font-size:85%;" &gt;&lt;span style="font-size:100%;"&gt;please send us your feedback at info@marketelligent.com&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-1707551666287734871?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/1707551666287734871/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=1707551666287734871' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1707551666287734871'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/1707551666287734871'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/07/blog-post.html' title='News &amp; Views ... Marketelligent Q2 2008 Newsletter'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_3NBkye2x4mQ/SGqJcloN9aI/AAAAAAAAGUE/jHmA6qRwO6s/s72-c/Roy.bmp' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-4671080838844061620</id><published>2008-06-26T10:50:00.001-07:00</published><updated>2008-10-01T12:34:40.934-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing Analytics'/><title type='text'>Using Market Basket Analysis ... is it sufficient?</title><content type='html'>&lt;span style="font-family: arial;font-size:100%;" &gt;By Hari Prasad Kafley&lt;br /&gt;&lt;a href="http://www.albionresearch.com/data_mining/market_basket.php"&gt;&lt;br /&gt;Market Basket Analysis&lt;/a&gt; based on &lt;a href="http://en.wikipedia.org/wiki/Market_basket_analysis"&gt;affinity algorithms&lt;/a&gt; is one among the most popular and commonly used techniques to analyze market basket data mostly applicable to consumer package goods. The association rules tend to identify a basket of products which are likely to be bought together. &lt;span style=""&gt; &lt;/span&gt;With increasing complexity and competitiveness in consumer package goods industry due to information revolution, mass merchandising is on decline. Consumers are increasingly recognized into large number of distinct segments. Diverse items are available for sale. Products category contain hundreds of competing products. High degree of differentiation is being achieved leading to strong brand names offering strong competitive advantage. Temporary price reductions, temporary product assortments and placement at stores are not sufficient for inducing customer loyalty. Due to greater degree of information access, consumers are highly mobile and knowledgeable to make purchase decisions based on price and differentiation of products. &lt;span style=""&gt; &lt;/span&gt;Eventually, retailers having greater ability to negotiate favorable terms with suppliers and manufacturers reap the advantage.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;  &lt;p  style="text-align: justify; font-family: arial;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;With maturity of consumer package goods industry, mere opening of new stores to sell to larger number customers hardly ensures profitability. &lt;span style=""&gt; &lt;/span&gt;Essentially, it important to retain existing customers with increased product portfolio. Retailers those are able to reduce their operating costs, manufacturers achieving economies of scale increase profitability. Operational efficiency can typically increased with introduction of customer loyalty program leveraging on information technology. &lt;span style=""&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="text-align: justify; font-family: arial;font-family:arial;"&gt;&lt;span style="font-size:100%;"&gt;Present day demands great deal of collaboration among retailers, suppliers and manufacturers. &lt;span style=""&gt; &lt;/span&gt;Actionable recommendations from analysis should cater to the needs of all partners in the chain. Market Basket Analysis tends to give biased recommendations profitable to retailers. Though statistically the results are credible but in this competitive economic environment and informational open market results may not translate into actionable strategy. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="text-align: justify;"&gt;&lt;span style="font-family: arial;font-size:100%;" &gt;Problem takes origin from affinity algorithms in &lt;a href="http://knol.google.com/k/bhupendra-khanal/-/2syr067rdoy9b/63#view"&gt;Market Basket Analysis&lt;/a&gt; which takes into account individual and isolated rules. Current need is to generate rules to predict the association among group of products. Complex algorithms being practiced can be used to include product categories, but it leads to increase in rules exponentially. The rules appear to be complex leading to difficulty in interpreting the rules.&lt;span style=""&gt;  &lt;/span&gt;Furthermore, affinity algorithm in itself does not assume causal assumptions whereas the output of the algorithm suggests causal relationship among the products. Hence there is a need to introduce either a new and causal form of affinity analysis.&lt;/span&gt;&lt;span style="font-family: arial;font-size:100%;" &gt;Extension of algorithm to produce rules to be applicable across larger groups of transactions needs to be explored.&lt;/span&gt;&lt;span style=""&gt;&lt;span style=";font-family:arial;font-size:85%;"  &gt;  &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: justify;"&gt;&lt;span style=""&gt;&lt;span style="font-size:85%;"&gt;&lt;span style="font-family:arial;"&gt;&lt;/span&gt;&lt;/span&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-4671080838844061620?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/4671080838844061620/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=4671080838844061620' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4671080838844061620'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/4671080838844061620'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/06/using-market-basket-analysis-is-it.html' title='Using Market Basket Analysis ... is it sufficient?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-390271059443613818</id><published>2008-06-23T23:30:00.000-07:00</published><updated>2008-07-01T12:58:52.301-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><category scheme='http://www.blogger.com/atom/ns#' term='Data Analysis'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketing Analytics'/><title type='text'>MODELING ON CENSORED DATA</title><content type='html'>&lt;p class="MsoNormal"&gt;&lt;b style=""&gt;Introduction: &lt;/b&gt;The ABC Bank dataset available now has certain issues of censoring. The data contains people, who have been filtered by earlier Model. Also many people might have withdrawn the Loan offer on the basis of:&lt;/p&gt;  &lt;ul style="margin-top: 0in;" type="disc"&gt;&lt;li class="MsoNormal" style=""&gt;Loan Amount given to them&lt;/li&gt;&lt;li class="MsoNormal" style=""&gt;Interest Rate&lt;/li&gt;&lt;li class="MsoNormal" style=""&gt;Loan Term&lt;/li&gt;&lt;/ul&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;This requires a different approach to modeling. I propose a ‘different’ approach here.&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;Axiom:&lt;/b&gt; The behavior of a customer depends on the personal characteristics and the controllable factors namely, the loan amount, loan term and rate of interest. &lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=""&gt; &lt;/span&gt;The underlying postulates are:&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-left: 45pt; text-indent: -0.5in;"&gt;&lt;!--[if !supportLists]--&gt;&lt;span style=""&gt;(i)&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;                 &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;the goodness / badness of a customer is &lt;b style=""&gt;&lt;i style=""&gt;first&lt;/i&gt;&lt;/b&gt; and &lt;b style=""&gt;&lt;i style=""&gt;foremost&lt;/i&gt;&lt;/b&gt; determined by his / her personal characteristics;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-left: 45pt; text-indent: -0.5in;"&gt;&lt;!--[if !supportLists]--&gt;&lt;span style=""&gt;(ii)&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;               &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;the controllable variables can push up or down the &lt;a href="http://en.wikipedia.org/wiki/Likelihood"&gt;&lt;b style=""&gt;&lt;u&gt;likelihood&lt;/u&gt; &lt;/b&gt;&lt;/a&gt;of goodness of a customer which has been &lt;b style=""&gt;&lt;i style=""&gt;&lt;u&gt;already&lt;/u&gt;&lt;/i&gt;&lt;/b&gt; &lt;u&gt;determined by his / her personal characteristics&lt;/u&gt;;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-left: 45pt; text-indent: -0.5in;"&gt;&lt;!--[if !supportLists]--&gt;&lt;span style=""&gt;(iii)&lt;span style=";font-family:&amp;quot;;font-size:7;"  &gt;             &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;Among the controllable variables, chronologically earliest-decided (by customer) is ‘loan amount’ followed by ‘loan term’; and then follows the ‘rate of interest’ decided by the lender.&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;span style=""&gt;    &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;Issue:&lt;/b&gt; The dataset on the controllable variables available right now is a ‘censored’ one (i.e.) not spanning the entire ‘space’ in which the future data can possibly lie. The usual approach of building a single model, with the personal characteristics and the controllable variables together, would entail &lt;a href="http://en.wikipedia.org/wiki/Extrapolation"&gt;‘EXTRAPOLATION’ &lt;/a&gt;of the model in that part of the ‘space’ which the historical dataset has not encountered. Hence, the single model may not suffice.&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;The proposed approach:&lt;/b&gt; This proposed approach involves building multi-stage model(s) which are ‘not affected’ by the ‘censored’ nature of the available dataset on the controllable and hence, can be hopefully applied to the ‘entire’ space of these variables. &lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=""&gt;  &lt;/span&gt;The approach essentially tries to build a first stage model that tries to capture the log odds for ‘goodness’ of a customer on the basis of his / her personal characteristics. This first stage model does not account for the effect of the controllable variables on the likelihood of ‘good / bad’ behavior of a customer. The ‘residual’ from this model contains that information. &lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=""&gt;  &lt;/span&gt;The models in the subsequent stages, built on the residuals from earlier stages, would help update the log odds for ‘goodness’. The details are given below:&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;&lt;i style=""&gt;Stage I Model&lt;/i&gt;: &lt;/b&gt;Build a &lt;a href="http://en.wikipedia.org/wiki/Logistic_distribution"&gt;(logistic) model&lt;/a&gt; with only the personal characteristics of the customers as independent variables. Collect the residuals from this model. &lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=""&gt;   &lt;/span&gt;&lt;b style=""&gt;&lt;i style=""&gt;&lt;span style="color:green;"&gt;How to get the residuals from this model?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;b style=""&gt;&lt;i style=""&gt;&lt;span style="color:green;"&gt;&lt;span style=""&gt;  &lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;span style="color:green;"&gt;&lt;span style=""&gt;   &lt;/span&gt;The &lt;b style=""&gt;&lt;i style=""&gt;actual&lt;/i&gt;&lt;/b&gt; logit (log odds score) for a customer with DV = 1 is actually ∞ &lt;b style=""&gt;[log( 1 / 0)]&lt;/b&gt; and&lt;span style=""&gt;  &lt;/span&gt;for DV = 0 it is actually – ∞ &lt;b style=""&gt;[log ( 0 / 1)]&lt;/b&gt; . But, assuming that the predicted probabilities (for DV = 1) is rounded off to 8 digits, the value ‘1’ can be approximated as 0.99999999 and the value ‘0’ as 0.00000001. Hence, the actual logit for a ‘1’ can be approximated as log(0.99999999 / 0.00000001) = 18.42068073. The actual logit for a ‘0’ can be approximated as – 18.42068073. &lt;span style=""&gt; &lt;/span&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;span style=""&gt;  &lt;/span&gt;&lt;span style=""&gt;&lt;br /&gt;    &lt;/span&gt;From the model get the predicted log odds L&lt;sup&gt;^&lt;/sup&gt; and obtain the residuals as:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;span style="color:green;"&gt;18.42068073 – L&lt;sup&gt;^&lt;/sup&gt; if actual DV = 1&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;&lt;span style="color:green;"&gt;– 18.42068073 – L&lt;sup&gt;^&lt;/sup&gt; if actual DV = 0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;&lt;i style=""&gt;Stage II Model&lt;/i&gt;: &lt;/b&gt;Take the Residual (Call &lt;b style=""&gt;&lt;i style=""&gt;Residual 1&lt;/i&gt;&lt;/b&gt;) from the Stage I model as DV and the ‘loan amount’ as the single IDV and build a ‘linear’ model without an intercept term. This model may perhaps have to include a quadratic term also. Specifically, the model could be&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;Residual 1 = β&lt;sub&gt;1&lt;/sub&gt;* Loan Amt&lt;span style=""&gt;  &lt;/span&gt;+ β&lt;sub&gt;2&lt;/sub&gt;* Loan amt ^2&lt;span style=""&gt;  &lt;/span&gt;+ Residual 2&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;&lt;i style=""&gt;Stage III Model&lt;/i&gt;:&lt;/b&gt; Take &lt;b style=""&gt;&lt;i style=""&gt;Residual 2&lt;/i&gt;&lt;/b&gt; as DV and ‘term’ as IDV and build the model&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;Residual 2 = γ&lt;sub&gt;1&lt;/sub&gt;* term + γ&lt;sub&gt;2&lt;/sub&gt;* term^2 + Residual 3&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;&lt;i style=""&gt;Stage IV Model&lt;/i&gt;:&lt;/b&gt; Take &lt;b style=""&gt;&lt;i style=""&gt;Residual 3&lt;/i&gt;&lt;/b&gt; as DV and ‘rate of interest’ as IDV and build the model&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: center;" align="center"&gt;Residual 3 = δ&lt;sub&gt;1&lt;/sub&gt;* Rate + δ&lt;sub&gt;2&lt;/sub&gt;* Rate^2 + Residual.&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;&lt;i style=""&gt;The Ultimate Score&lt;/i&gt;:&lt;/b&gt; &lt;/p&gt;  &lt;p class="MsoNormal"&gt;&lt;span style=""&gt;  &lt;/span&gt;The ultimate (updated) log odds score for the customer is obtained as&lt;/p&gt;  &lt;p class="MsoNormal"&gt;L&lt;sup&gt;^&lt;/sup&gt; + β&lt;sub&gt;1&lt;/sub&gt;* Loan Amt + β&lt;sub&gt;2&lt;/sub&gt;* Loan amt ^2 + γ&lt;sub&gt;1&lt;/sub&gt;* term + γ&lt;sub&gt;2&lt;/sub&gt;* term^2 + δ&lt;sub&gt;1&lt;/sub&gt;* Rate + δ&lt;sub&gt;2&lt;/sub&gt;* Rate^2&lt;span style=""&gt;  &lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;b style=""&gt;Note:&lt;/b&gt; The idea above is that the log odds estimated obtained from Stage I Model falls short of the true log odds by a quantity equal to Residual 1. This shortfall is being bridged by building the Stage II Model. Still, there is a shortfall (of a quantity equal to Residual 2) which is captured by the Stage III Model. And so on ……&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt;&lt;/o:p&gt;The ultimate log odds may be converted to probability in the usual manner.&lt;/p&gt;    &lt;p class="MsoNormal"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;b style=""&gt;Remark:&lt;/b&gt;.This is only an initial proposal which might require modifications. This initial idea might hopefully lead to further fine tuning towards the best possible model. &lt;/p&gt;    &lt;p class="MsoNormal"&gt;What do you think of this concept? I welcome suggestions and criticisms on this proposal. Please drop your views by email to me at khanal[dot]Bhupendra[at]gmail[dot]com or through comment to this blog entry.&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-390271059443613818?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/390271059443613818/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=390271059443613818' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/390271059443613818'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/390271059443613818'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/06/modeling-on-censored-data.html' title='MODELING ON CENSORED DATA'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-5767447497452249940</id><published>2008-05-08T19:41:00.000-07:00</published><updated>2008-12-11T08:31:09.095-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics Consulting'/><category scheme='http://www.blogger.com/atom/ns#' term='Marketelligent'/><title type='text'>News and Views -- Marketelligent Q1 2008 Newsletter</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/SCO9Ec532iI/AAAAAAAAGSU/rNDfU2lCs7M/s1600-h/Roy.bmp"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/SCO9Ec532iI/AAAAAAAAGSU/rNDfU2lCs7M/s400/Roy.bmp" alt="" id="BLOGGER_PHOTO_ID_5198206279091739170" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;......... from the CEO's Desk&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;We are happy to introduce “News and Views” our quarterly News Letter. Through this news letter we hope to update you on trends and happenings in the Analytics industry. In this edition we have an article by our COO Anunay Gupta “Catching the new wave of Globalization” published in &lt;a href="http://www.americanbanker.com/"&gt;American Banker&lt;/a&gt;. The article captures how outsourcing plays a key role in globalization and how analytics is emerging as the new area for outsourcing. We are also introducing you to our Team by putting them in focus in the news letter. This issue we introduce Bhupendra, who is the first associate of &lt;a href="http://www.marketelligent.com/"&gt;Marketelligent&lt;/a&gt;. Quite a personality as you will see.....&lt;br /&gt;&lt;br /&gt;Going forward we hope to bring you interesting news and views from the world of analytics. Analytics has become the key differentiator in an increasingly competetive world and we want to work with you to bring best practices to your business. As always, we believe in continuous improvement and look forward to your feedback on this issue.&lt;br /&gt;&lt;br /&gt;Roy K Cherian&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;Catching the New Wave of Globalization&lt;/span&gt;&lt;br /&gt;American Banker | Friday, September 28, 2007&lt;br /&gt;By Anunay Gupta, COO,Marketelligent&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_3NBkye2x4mQ/SCO-1c532jI/AAAAAAAAGSc/Xjg-ZVSX3Os/s1600-h/Anunay.bmp"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_3NBkye2x4mQ/SCO-1c532jI/AAAAAAAAGSc/Xjg-ZVSX3Os/s400/Anunay.bmp" alt="" id="BLOGGER_PHOTO_ID_5198208220416956978" border="0" /&gt;&lt;/a&gt;&lt;a href="http://en.wikipedia.org/wiki/Globalization"&gt;Globalization &lt;/a&gt;and &lt;a href="http://en.wikipedia.org/wiki/Offshoring"&gt;offshoring &lt;/a&gt;are two words that basically mean the same thing but have very different perceptions, depending on what part of the world you are in. Having worked in the United States for over 20 years and in India for the last three, I have seen firsthand the changes taking place in both nations. And I think "globalization" is the appropriate term to describe the offshoring phenomena occurring around the world today.&lt;br /&gt;&lt;br /&gt;Rapid developments in telecommunications and the adoption of Internet technology have enabled fast-moving companies to leverage globalization to their strategic advantage.&lt;br /&gt;Many of the largest U.S. banking companies have worked with an &lt;a href="http://www.infosys.com/"&gt;Infosys &lt;/a&gt;or a &lt;a href="http://www.wipro.com/"&gt;Wipro &lt;/a&gt;on software. The bankers can discuss their business requirements and software specifications in the United States, the development takes place in India, and the delivery and execution occur across the globe.&lt;br /&gt;&lt;br /&gt;This model affords two significant advantages: It's a 24/7 working model, allowing for development to occur seamlessly around the clock; and there are significant cost advantages in using a competent, low-cost talent pool that is well versed in engineering and technology. Companies that do not take advantage of this phenomenon will slowly but surely find it difficult to survive in an increasingly competitive global economy.&lt;br /&gt;&lt;br /&gt;Consider the amazing growth of Infosys Technologies, a Bangalore, India, company that provides consulting and information technology services to clients around the world. Established in 1981, it needed almost 25 years to reach $2 billion of annual revenue, a level it reached in 2005. It then took just one year to cross the $3 billion threshold. This growth is being generated from a global set of clients, 60% of which are based in the United States.&lt;br /&gt;&lt;br /&gt;As the globalization of software-related services grows and matures, companies will look for the next area where they can improve their productivity. I predict that will mean adopting the globalization model in analytics operations. From a consumer banking perspective, analytics encompasses any functional area that requires leveraging available data and information, along with talent well versed in statistical and econometric skills, to make better business decisions. These functions are usually called &lt;a href="http://en.wikipedia.org/wiki/Risk_management"&gt;risk management&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Enterprise_Decision_Management"&gt;decision management&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Relationship_marketing"&gt;customer relationship marketing&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Database_marketing"&gt;database marketing&lt;/a&gt;, etc.&lt;br /&gt;&lt;br /&gt;A few U.S. financial services companies have ventured down this path. General Electric Co. was one of the first movers, setting up its back-office company, &lt;a href="http://www.ge.com/"&gt;GE Capital International Services&lt;/a&gt;, in India 10 years ago with operations that initially focused on "business processes." A few other large firms have since followed, including &lt;a href="https://home.americanexpress.com/home/mt_personal.shtml?"&gt;American Express Co.&lt;/a&gt; in 2001 and &lt;a href="http://www.citigroup.com/citigroup/homepage/"&gt;Citigroup Inc&lt;/a&gt;. three years later. &lt;a href="http://en.wikipedia.org/wiki/GECIS"&gt;GECIS &lt;/a&gt;also started working on many analytic functions, including risk and decision management for GE's consumer and commercial lending operations.&lt;br /&gt;&lt;br /&gt;Globalizing analytics will be possible essentially for the same reason Infosys has done so well in technology: the global availability of affordable analytical talent well versed in statistics and econometrics, leadership talent with deep domain knowledge, and a business model that provides round-the-clock delivery.&lt;br /&gt;&lt;br /&gt;But working on information-related processes requires a set of controls: selective access to sensitive customer level information as well as tight data security. In addition, a significant part of analytics involves understanding the local economy and its consumer mindset. Although this issue is more challenging than data security ones, companies in India are tackling this by sending employees to host countries for two or three months for "immersion" assignments. Moreover, the ready availability of global news across television and the Internet, as well as the significant number of expatriates, are helping bridge the gap between the data analyst working in Bangalore and the U.S. consumers shopping their local malls.&lt;br /&gt;&lt;br /&gt;We are in the initial stages of a renewed wave of globalization. The success and rapid adoption of technology, combined with the globalization of software and business process-related services, will help companies move up the value chain of information-based services.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;Meet Some of Our Associates -- Bhupendra Khanal&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_3NBkye2x4mQ/SCPAL8532kI/AAAAAAAAGSk/O3O5vZa-wTw/s1600-h/Bhups.bmp"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 233px; height: 174px;" src="http://4.bp.blogspot.com/_3NBkye2x4mQ/SCPAL8532kI/AAAAAAAAGSk/O3O5vZa-wTw/s400/Bhups.bmp" alt="" id="BLOGGER_PHOTO_ID_5198209706475641410" border="0" /&gt;&lt;/a&gt;Bhupendra Khanal is involved in Analytics Consulting and Business Development for Marketelligent. He has rich experience in Analytics including Customer Segmentation,&lt;br /&gt;Predictive Modeling, Competitor Analysis and Business Restructuring, Marketing Campaign Design, Capital Planning and Financial Forecasting, and Decision Control System Design and Implementation.&lt;br /&gt;&lt;br /&gt;He specializes in designing Business Rules and Predictive Models based Marketing Strategy. He has been involved in various Analytic Consulting projects from different sectors&lt;br /&gt;like Marketing and Branding, Risk Management, Collections, Human Resources etc. and has worked in variety of Industries including Banking, Insurance, Retail, Gaming, Debt Management and Charity.&lt;br /&gt;&lt;img src="file:///C:/DOCUME%7E1/BHUPEN%7E1/LOCALS%7E1/Temp/moz-screenshot.jpg" alt="" /&gt;&lt;br /&gt;His achievements include designing and implementing Decision Control System for the Sub-Prime Loans Market in US, and building Multiple Objective Decision System&lt;br /&gt;for a Banking Client.&lt;br /&gt;&lt;br /&gt;Prior to joining Marketelligent, he has been with Global Analytics and Fair Isaac Corporation. He holds a B. Tech. (Computer Science and Engineering) degree from NIT Durgapur, India.&lt;br /&gt;&lt;br /&gt;His hobbies include Biking, Trekking, Mountaineering, Adventure Sports and Photography. He is interested in travelling new places, knowing new cultures, exploring nature’s beauty and capturing it in camera. He is also a passionate blogger and maintains blog “Business Analytics" and &lt;a href="http://india.globalthoughtz.com/"&gt;“Global Thougtz India”&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;Q1 2008 Highlights&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;• Designed &amp;amp; developed a first pay default model for a large US Consumer Finance company&lt;br /&gt;• Partnered with a leading Indian Beverages Manufacturer to put in place an on-demand market&lt;br /&gt;share&amp;amp; industry sales tracking mechanism&lt;br /&gt;• Initiated a transportation optimization study for the Indian operations of a global Chocolates&lt;br /&gt;manufacturer&lt;br /&gt;• Delivered on an unique CRM initiative for a leading Middle-East based Database Marketing&lt;br /&gt;Company&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;span style="font-weight: bold; color: rgb(51, 0, 0);"&gt;www.marketelligent.com&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: bold; color: rgb(51, 0, 0);"&gt;please send us your feedback at info@marketelligent.com&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;img src="file:///C:/DOCUME%7E1/BHUPEN%7E1/LOCALS%7E1/Temp/moz-screenshot-1.jpg" alt="" /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-5767447497452249940?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/5767447497452249940/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=5767447497452249940' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5767447497452249940'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/5767447497452249940'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/05/news-and-views-marketelligent-q1-2008.html' title='News and Views -- Marketelligent Q1 2008 Newsletter'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_3NBkye2x4mQ/SCO9Ec532iI/AAAAAAAAGSU/rNDfU2lCs7M/s72-c/Roy.bmp' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-7044959748936115963</id><published>2008-03-13T20:47:00.000-07:00</published><updated>2008-03-30T06:25:05.747-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Sub-prime Crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='Risk Management'/><category scheme='http://www.blogger.com/atom/ns#' term='Fair Isaac'/><title type='text'>Blame FICO for Sub-prime crisis?</title><content type='html'>&lt;a href="http://marketingroi.wordpress.com/2008/03/11/everything-thats-wrong-in-the-world-is-ficos-fault/#comments"&gt;Ron Shevlin&lt;/a&gt; has a interesting post regarding whom to blame for the sub-prime crisis, and he analyzes if FICO is responsible and to what extent.&lt;br /&gt;&lt;br /&gt;I have something to add on the discussion.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;&lt;span style="color: rgb(0, 0, 102);"&gt;I. Blame the Decision not the Algorithm.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;a href="http://www.fairisaac.com/fic/en"&gt;Fair Isaac&lt;/a&gt; sells algorithm for &lt;a href="http://www.myfico.com/"&gt;FICO &lt;/a&gt;Score but decisions are taken by the Banks. Normally Credit Scores are tested in the internal portfolio and the operating point is chosen. This process of choosing operating point depends on various business reasons of the operating bank.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;i. Case 1 : New Bank and No Internal Data&lt;/span&gt;&lt;br /&gt;This is a typical scenario when the &lt;a href="http://www.myfico.com/"&gt;FICO &lt;/a&gt;score is taken as the only decision platform. Normally any customer having &lt;a href="http://www.myfico.com/"&gt;FICO &lt;/a&gt;Score above 600 is given a loan or a credit card, with higher the score getting higher loan amount or credit balance.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;ii. Case 2 : Stable Bank starting a new Portfolio&lt;/span&gt;&lt;br /&gt;Here the Average &lt;a href="http://www.myfico.com/"&gt;FICO &lt;/a&gt;score on the several bucket of customers on some other existing portfolio is seen and a strategy is formed to fix a certain FICO cut-off for the new portfolio. If there is closely related portfolios then the customized models and the business rules on that portfolio can be used for the new one. Like, many banks use Personal Loan or Credit Card Models and business rules for the other in case of thin file customers.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;iii. Case 3 : Bank has mature portfolio&lt;/span&gt;&lt;br /&gt;When Bank has mature portfolio, there is little reliance on any Generalized Score, be it FICO, Vantage or any other scores. But still the customers are segmented on the basis of FICO score and then strategy is formed using customized solutions.&lt;br /&gt;The customized solution could be:&lt;br /&gt;1. &lt;a href="http://en.wikipedia.org/wiki/Predictive_modelling"&gt;Predictive Models&lt;/a&gt; (Risk, Revenue, Attrition, Response)&lt;br /&gt;2. Business Rules based on Value Segmentation&lt;br /&gt;3. Business Rules by Expert Judgment&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;II. Portfolio Monitoring is as important as Strategy Forming.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Now let me discuss something on the second part after the strategy formation. It is very critical to monitor the portfolio and fine-tune decision making process. It is solely on Banks discretion and &lt;a href="http://www.fairisaac.com/fic/en"&gt;Fair Isaac&lt;/a&gt; has no role in it.&lt;br /&gt;This is done by constantly following the market movement and the portfolio shifts. Many a times operational problems within the banks lead to loss of most valued customers while the customers while the low value still remain. This creates the portfolio look bad. This is a common case and is commonly referred to as &lt;a href="http://en.wikipedia.org/wiki/Adverse_selection"&gt;&lt;span style="font-weight: bold;"&gt;Adverse Selection&lt;/span&gt;&lt;/a&gt;. This has to be detected in the real time of Bank functioning and reported to correct the operations.&lt;br /&gt;This step however does not seem to happen as the Banks have come up with bad results. In the presence of good portfolio monitoring system, it could have been reported well ahead in advance and checked.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;III. Analyst vs Marketers&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Now, this is again a critical thing happening in any bank. All the Business Leaders go to the Marketers to grow the Bank or a particular portfolio. They are given the power to execute their plans and are given a very tight target. Marketers do it and get applause.&lt;br /&gt;Suddenly when the results start getting worse and the bad rate increases, the focus is turned to the Analysts. The analysts have no control on the past decisions but he makes sure that the future decisions is on track. But again by doing this he will be hurting the Marketers interest.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;IV. Wrong Bureau Reporting&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Many Banks often hide the actual information of the customers to retain their valuable customer base. They report false or rigged information.&lt;br /&gt;Typical scenarios would be&lt;br /&gt;i. to report the failure of payment but hide the clearance done their after.&lt;br /&gt;ii. offer customer add-on cards on the common credit card while reporting multiple card issue in the bureau.&lt;br /&gt;iii. report the data correctly but not on time.&lt;br /&gt;iv. make unnecessary inquiries to the bureau for good customers without him asking for any service to rig the inquiry variables.&lt;br /&gt;v. maintain internal negative list and not inquire the bureau for them for cost savings. The Banks then do not report his application too.&lt;br /&gt;&lt;br /&gt;There can be plenty of such examples. Banks are obliged to certain regulations but I doubt either don't follow or find a way to rig the law. Here the Banks forget that if everyone in the market does the same they are ones who suffer.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(0, 0, 102);"&gt;V. Bureaus, Banks and the Analytics Companies&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;There are many Analytics Companies playing in &lt;a href="http://en.wikipedia.org/wiki/Credit_score"&gt;Credit Scoring&lt;/a&gt; area apart from Fair Isaac and even the Bureaus provide such services. The space is crowded and the competition is getting intense day by day. Result is mixed.&lt;br /&gt;&lt;br /&gt;i. &lt;a href="http://www.fairisaac.com/fic/en"&gt;Fair Isaac&lt;/a&gt; is believed to be squeezing the profit margin for Bureaus with the FICO score Algorithm Licensing. This is creating a scene where Bureaus are not competing against each other to better service but getting together to end the dominance of FICO score once and for all through the launch of Vantage Score. But it has minimal success, mainly because market is heavily dependent on FICO for long and there is inertial friction to change. The other reason being the bureaus not being able to compete with the Technical Depth that &lt;a href="http://www.fairisaac.com/fic/en"&gt;Fair Isaac&lt;/a&gt; has acquired with around 50 years of Research.&lt;br /&gt;&lt;br /&gt;ii. Analytics Companies and Bureaus are coming together to provide solutions to certain interest groups. This is sometimes done through cross investments also, where the deal could be between Bureau, Bank and the Analytics Partner.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(51, 0, 0);"&gt;My take:&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;All these were some of the ongoing scenes of the market. Now let me come to the point of whom to blame for the Sub-prime Crisis. I would blame the whole system and the business leaders who tried hard to use &lt;a href="http://en.wikipedia.org/wiki/Enterprise_Decision_Management"&gt;Decision Management&lt;/a&gt; area as their pet area. They used it in a very unprofessional way and limit it as a tool to serve their interest. I would say, mostly the Analytics Results are used either to support a thought business case or discarded.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold; color: rgb(102, 0, 0);"&gt;Decision Management is a completely different professional service and it has to be given that respect.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Now is the time when the company board or the CEO has to listen to what the Analysts have to say and bring them into the value chain well before crisis comes. If the company has the good Analytics Team in-house, thats great. Else its the time to start outsourcing to the Specialist Companies. The specialist companies are the companies who not only provide Analytics Services like Scores and Segmentation results, but take it forward to decision making and strategy formation space. The safe future thus either lies in Enterprise Decision Management process implementation or outsourcing Analytics Functions completely.&lt;br /&gt;&lt;br /&gt;So no blaming FICO at all for the crisis. Bullish CEOs went on aggressive and the Bears had to make their presence felt. Sad news for the world. But certainly, it has strong message for us. Hope everyone learns it right, and overcome without letting it spill over other areas.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-7044959748936115963?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/7044959748936115963/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=7044959748936115963' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7044959748936115963'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/7044959748936115963'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/03/blame-fico-for-sub-prime-crisis.html' title='Blame FICO for Sub-prime crisis?'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-3348835472485521886</id><published>2008-03-12T08:58:00.000-07:00</published><updated>2008-03-30T06:28:35.397-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Credit Bureau'/><category scheme='http://www.blogger.com/atom/ns#' term='Risk Management'/><title type='text'>Risk Management and Credit Bureau in India</title><content type='html'>&lt;p&gt;In India, &lt;a href="http://en.wikipedia.org/wiki/Risk_management"&gt;Risk Management&lt;/a&gt; is done by Financial Institutions only to small extent and most of the banks are hardly looking at it. They are growing and their focus and priority is set there. But with the Banks facing problems with their forceful collections strategy and higher default rates, they are slowly strengthening the Risk Management process.&lt;/p&gt; &lt;p&gt;India has quite a few Bureaus as of now.&lt;br /&gt;&lt;strong&gt; 1. Commercial Bureaus&lt;/strong&gt;&lt;br /&gt;a. CRISIL&lt;br /&gt;b. CARE&lt;br /&gt;c. FITCH INDIA&lt;br /&gt;d. &lt;a href="http://www.cibil.com/"&gt;CIBIL&lt;/a&gt;&lt;br /&gt;e. ICRA&lt;/p&gt; &lt;p&gt;&lt;strong&gt;2. Consumer Bureau&lt;/strong&gt;&lt;br /&gt;a. ONICRA&lt;br /&gt;b. &lt;a href="http://www.cibil.com/"&gt;CIBIL&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;3. Rural Credit Bureau&lt;/strong&gt;&lt;br /&gt;a. CIBIL (Dec 2007)&lt;/p&gt; &lt;p&gt;Among all these, the major players are &lt;a href="http://www.onicra.com/"&gt;ONICRA &lt;/a&gt;and &lt;a href="http://www.cibil.com/"&gt;CIBIL&lt;/a&gt;. CIBIL which was initially launched by Transunion and HDFC has been the leading player so far and they have currently launched Generic Consumer Credit Score in India.&lt;br /&gt;It is yet to be seen that how far CIBIL goes as Transunion has so far been very unsuccessful in scoring globally. Also a bigger challenge is the entry of &lt;a href="http://www.experian.com/rd/eg.html"&gt;Experian &lt;/a&gt;to India and &lt;a href="http://www.fairisaac.com/fic/en"&gt;Fair Isaac&lt;/a&gt;, owner of the most successful Credit Score (&lt;a href="http://myfico.com/"&gt;FICO &lt;/a&gt;Score in US) may not remain far away from Indian story for long. Once these two players come actively into the Bureau and Generic Scoring business, India is expected to see a remarkable change in Risk Management practices.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;ONICRA&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt;&lt;li&gt;Started in 1996 but attained critical mass in 2000&lt;/li&gt;&lt;li&gt;Largely into Customer/employee verification&lt;/li&gt;&lt;li&gt;Pan India Presence&lt;/li&gt;&lt;/ul&gt; &lt;p&gt;&lt;strong&gt;CIBIL&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt;&lt;li&gt;Jointly promoted by the banking community, Dun &amp;amp; Bradstreet and TransUnion International&lt;/li&gt;&lt;li&gt;Repository of consumer and commercial information&lt;/li&gt;&lt;li&gt;Provides output in form of Consumer Information Report (CIR)&lt;/li&gt;&lt;li&gt;BS 7799 (ISO17799) Certified emphasising focus on data security and integrity&lt;/li&gt;&lt;li&gt;In the process of providing value added products like Credit Decisioning and Fraud Detection Tools&lt;/li&gt;&lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Current Scenario&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt;&lt;li&gt;Bureaus still acting largely as repositories without much value-add (except CIBIL currently launched Credit Score)&lt;/li&gt;&lt;li&gt;Banks relying on own resources or third parties for Decisioning  and Risk Management, etc.&lt;/li&gt;&lt;li&gt;Regional and especially Cooperative banks not being aptly serviced&lt;/li&gt;&lt;li&gt;Member banks still not providing updated information to CIBIL thus reducing its effectiveness&lt;/li&gt;&lt;/ul&gt;(Originally published in &lt;a href="http://india.globalthoughtz.com/"&gt;Global Thougtz India&lt;/a&gt;)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7531478698852647145-3348835472485521886?l=analyticsbhups.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://analyticsbhups.blogspot.com/feeds/3348835472485521886/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7531478698852647145&amp;postID=3348835472485521886' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3348835472485521886'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7531478698852647145/posts/default/3348835472485521886'/><link rel='alternate' type='text/html' href='http://analyticsbhups.blogspot.com/2008/03/risk-management-and-credit-bureau-in.html' title='Risk Management and Credit Bureau in India'/><author><name>Bhupendra</name><uri>http://www.blogger.com/profile/11979831334460992121</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='29' height='32' src='http://2.bp.blogspot.com/_3NBkye2x4mQ/SflLyCeqHnI/AAAAAAAAM2M/7KxTVvli1WE/S220/ForID.JPG'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7531478698852647145.post-77353532797434490</id><published>2008-02-22T15:36:00.000-08:00</published><updated>2008-10-02T11:25:17.069-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Analytics'/><title type='text'>Results of 2007 Data Miner Survey</title><content type='html'>&lt;span style="color: rgb(0, 0, 0);"&gt;Results of &lt;/span&gt;&lt;span style=";font-family:Arial;font-size:85%;color:navy;"   &gt;&lt;span style=";font-family:Arial;font-size:10;"  lang="EN-GB" &gt;&lt;span style="color: rgb(0, 0, 0);"&gt;2&lt;/span&gt;&lt;sup style="color: rgb(0, 0, 0);"&gt;nd&lt;/sup&gt;&lt;span style="color: rgb(0, 0, 0);"&gt; Annual Rexer Analytics Data Miner Survey is out. There are few interesting findings in the survey, which include &lt;a href="http://www.spss.com/"&gt;SPSS&lt;/a&gt; and not &lt;a href="http://www.sas.com/"&gt;SAS &lt;/a&gt;still being the most widely used &lt;a href="http://en.wikipedia.org/wiki/Data_Mining"&gt;Data Mining&lt;/a&gt; tool.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Let me share the highlights at the survey here.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;ul style="font-weight: bold; color: rgb(0, 0, 102);"&gt;&lt;li&gt;&lt;span style=";font-family:Symbol;font-size:85%;"  &gt;&lt;span style=";font-family:Symbol;font-size:10;"  lang="EN-GB" &gt;&lt;span&gt;&lt;span style=";font-family:Times New Roman;font-size:78%;"  &gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=";font-family:Arial;font-size:85%;"  &gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;27-item survey of data miners, conducted on-line in early 2007 &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:arial;"&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;&lt;span&gt;&lt;span style="font-size:78%;"&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;314 responses from individuals in 35 countries&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:arial;"&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;&lt;a href="http://knol.google.com/k/bhupendra-khanal/building-predictive-models/2syr067rdoy9b/49#"&gt;Regression&lt;/a&gt;, &lt;a href="http://knol.google.com/k/bhupendra-khanal/decision-trees/2syr067rdoy9b/43#"&gt;decision trees&lt;/a&gt; and &lt;a href="http://knol.google.com/k/bhupendra-khanal/cluster-analysis-or-clustering/2syr067rdoy9b/47#"&gt;cluster analysis&lt;/a&gt; were the most commonly used algorithms (mean number of algorithms used: 6.8) &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:arial;"&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;&lt;span&gt;&lt;span style="font-size:78%;"&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;Top challenges data miners report are dirty data, data access, and explaining data mining to others &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:arial;"&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;&lt;a href="http://www.spss.com/"&gt;SPSS&lt;/a&gt;, &lt;a href="http://www.spss.com/clementine/"&gt;SPSS Clementine&lt;/a&gt;, and &lt;a href="http://www.sas.com/"&gt;SAS  &lt;/a&gt;are the three most frequently utilized tools (mean number of tools used: 4.5) &lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li  style="font-family:arial;"&gt;&lt;span style="font-size:85%;"&gt;&lt;span lang="EN-GB"  style="font-size:10;"&gt;There is increasing interest in the &lt;a href="http://www.oracle.com/technology/products/bi/odm/index.html"&gt;Oracle Data Mining tool&lt
